Mandy Johnson
Lebanon,PA
Summary
Strategic Enterprise Sales Executive experienced in tech and software industries. Expertise in identifying enterprise-level prospects, building relationships, and closing high-value deals. Skilled at navigating complex sales cycles, negotiating contracts, and collaborating with cross-functional teams. Consistently achieved revenue growth through strategic planning and exceptional client service.
Overview
16
16
years of professional experience
1
1
Certification
Work History
VP of Client Success
Click Track Marketing
, PA
10.2023 - Current
- Developed and implemented SEO strategies to increase website visibility in organic search results.
- Managed social media accounts to ensure proper integration into overall SEO strategy.
- Conducted keyword research to identify relevant terms for content optimization.
- Created/Edited existing web pages to ensure accuracy and optimize content for SEO purposes.
- Provided leadership during times of organizational change by managing transitions effectively.
- Identified opportunities for process automation that increased productivity levels.
- Performed regular follow-up calls with clients in order to maintain good relationships.
- Assisted in developing a long-term strategy for leveraging marketing automation across multiple channels for clients and helped get that set up.
- Project Management and coordination between all clients and fulfillment team
Sr, Mid-Market & Enterprise Account Executive
Semrush, Inc.
Feasterville, PA
07.2018 - 07.2023
- Started as a sales executive. Focused on acquiring new business and expanding current customers to longer-term contracts.
- Responsible for building my book of business and customer base through cold-calling, warm leads, and upselling current customers' subscription plans.
- Recognized for exceeding quotas and expanding client base, resulting in promotion to Sr. Account Executive in 2020.
- Promoted again to the Mid-Market and Enterprise Team in 2021. Responsibilities included a focus on Mid-Market and Enterprise Customer Expansion.
- Developed strategic sales meetings with decision-makers and C-Suite executives to drive business growth.
- Created Account Plans quarterly and annually for each customer.
- Closed enterprise level customers with complex selling cycles with multiple stakeholders (CXO, Legal/Finance/IT
requirements). - In all roles, I was responsible for outreach to prospects and current customers to schedule Capabilities Demonstrations, in which I educated them on new products/services available to them.
- The Digital Marketing SaaS Platform provided data on Keyword Rankings, AdWords Research, Content Effectiveness, AI tools, Competitive Research, and Social Media Outreach, in which I helped educate and provide strategy to each customer.
- API Sales and Custom Report Sales, based on the data needed from the UI.
Outside Sales Representative
Gannett
Binghamton, NY
06.2017 - 06.2018
- Responsible for a pipeline of clients in the territory for digital and print sales ads, and social media management. (Part of USA Today and Local IQ Networks)
- Created presentations for potential customers highlighting products' features and benefits.
- Prepared detailed reports analyzing regional market conditions and progress toward goals.
- Planned travel schedule for prospects and current customers within assigned territory regularly.
- Created accurate and complete cost estimates for customers based on their specifications.
- Helped with designs for Social, Digital Ad, Video, Content, and Remarketing/Retargeting for clients' advertising.
- Regularly met and exceeded quota expectations.
Account Executive
Modern Marketing Concepts
Binghamton, NY
07.2008 - 04.2017
- Developed and implemented a comprehensive Multi-Channel Digital Marketing plan to increase revenue for multiple healthcare industry clients.
- Managed Enterprise-level client accounts under Pharma and Device Sales: Wound Care Devices, Diabetes/Glucose Monitoring, Lab Testing, Endoscopy Surgical Tools, Aesthetics, and Dermatology.
- Created promotional materials such as flyers, brochures, emails, direct mail, and web content. To support marketing initiatives.
- Advised customers on best practices regarding product usage through live demonstrations and performed some light sales activities.
- Participated in training sessions and attended each client's annual kick-off to gain industry knowledge to bring back to the Sales team.
- Negotiated contracts with clients to ensure profitable outcomes for the company.
- Generated weekly reports on sales performance against targets for upper management review.
- Conducted regular meetings with the sales team to review goals, discuss challenges, and strategize for upcoming campaigns.
Education
Bachelor of Arts - Communications
State University At Albany
Albany, NY05-2008
Skills
- Proficient in Salesforce, Sales Loft, Five9, Highlevel, Semrush, Microsoft and G-Suites, Asana, Workday, ADP
- Sales strategy development
- Client Retention Strategies
- Account Management
- SEO/SEM
- Social Media Strategy
- Cross-functional team leadership
- Corporate Communications
- Project Management
- Business Analysis and Reporting
- Campaign Management
- Performance Tracking
- Negotiation
- Effective Communication
- Employee Coaching and Mentoring
- Adaptability
Certification
- Semrush Certified- 2018-2024
- Action Selling Certified 2012-2015
References
References available upon request.
Timeline
VP of Client Success
Click Track Marketing
10.2023 - Current
Sr, Mid-Market & Enterprise Account Executive
Semrush, Inc.
07.2018 - 07.2023
Outside Sales Representative
Gannett
06.2017 - 06.2018
Account Executive
Modern Marketing Concepts
07.2008 - 04.2017
Bachelor of Arts - Communications
State University At Albany
- Semrush Certified- 2018-2024
- Action Selling Certified 2012-2015
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