Mandy Lesshafft
Louisville,Kentucky
Summary
Driven and results-oriented Manager with experience directing and improving operations and productivity through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends, and building client relationships to drive business growth. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Overview
24
24
years of professional experience
Work History
Manager, Content Operations
USA TODAY Gannett
12.2021 - Current
- Oversee a team of project managers, ensuring timely implementation of digital sponsorships exceeding $16MM annually for multiple USA TODAY platforms
- Streamlined workflows by identifying bottlenecks in existing systems and proactively addressing these challenges through appropriate solutions implementation.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Senior Project Manager
USA TODAY Gannett
12.2019 - 12.2021
- Developed and implemented a comprehensive partnership strategy for National Brands to enhance engagement and drive measurable results
- Adapted quickly to unexpected challenges or obstacles encountered during project execution, devising creative solutions without compromising objectives.
- Nurtured strong working relationships with internal and external stakeholders, building trust and credibility that facilitated smooth collaboration on shared goals.
- Streamlined project management processes by implementing agile methodologies, resulting in improved efficiency and reduced costs.
- Led cross-functional teams for successful project delivery within scope, schedule, and budget constraints.
Client Success Manager
USA TODAY Gannett
09.2013 - 08.2019
- Implemented and monitored fulfillment for PPC, Social Media, and Digital Media Programs for Regional Brands at USA TODAY Gannett.
- Conducted regular reviews of account performance, analyzing data and identifying opportunities for upselling and expanding services.
- Served as the primary point of contact between clients and company personnel, facilitating effective communication channels.
- Managed strategic planning, project management, relationship building, and status reporting
- Participated in strategic planning meetings to align department objectives with broader company goals for client success management efforts.
National Account Manager
Louisville Courier Journal Gannett
06.2008 - 12.2009
- Developed innovative advertising and marketing strategies around the launch of new digital products, increasing account investments by 120%
- Managed, supported, and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Led successful contract negotiations with corporate partners, ranging from National Brands to Fortune 100 companies, leveraging business savvy and interpersonal skills.
- Provided analytical rationale to identify, develop and implement activities within allocated account base.
Account Director
Atlanta Journal Constitution Cox Media Group
06.2000 - 07.2008
- Negotiated favorable contract terms with clients, securing long-term business relationships and revenue growth, increasing revenue by 184%
- Conducted market research to identify shopping trends and opportunities, informing data-driven decision-making for clients.
- Elected to the company’s” In Search of Excellence” program which recognizes its best salespeople
- Salesperson of the Year 2001.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
Education
Bachelor of Science - Communications And Media
The University of Tennessee - Knoxville
Knoxville, TN05.1999
Skills
- Content Strategy
- Team Leadership
- Data Analysis
- Content Management Systems
- Social Media Management
- Platform Development & Launch
- Strong leadership skills
- Excellent communication abilities
- Exceptional organizational capabilities
- Proven track record
- Strategic thinker
- Team player
- Account Management
Timeline
Manager, Content Operations
USA TODAY Gannett
12.2021 - Current
Senior Project Manager
USA TODAY Gannett
12.2019 - 12.2021
Client Success Manager
USA TODAY Gannett
09.2013 - 08.2019
National Account Manager
Louisville Courier Journal Gannett
06.2008 - 12.2009
Account Director
Atlanta Journal Constitution Cox Media Group
06.2000 - 07.2008
Bachelor of Science - Communications And Media
The University of Tennessee - Knoxville
Similar Profiles
Rick SuterRick Suter
SENIOR CONTENT STRATEGIST at USA TODAY/GANNETTSENIOR CONTENT STRATEGIST at USA TODAY/GANNETT
Rhianwen WatkinsRhianwen Watkins
Freelance Reporter at Seacoastonline (USA Today/Gannett)Freelance Reporter at Seacoastonline (USA Today/Gannett)
Dawn J. HamiltonDawn J. Hamilton
Events Account Executive (Remote) at USA Today Network/GannettEvents Account Executive (Remote) at USA Today Network/Gannett