Mandy Parisi
Broomfield,CO
Summary
Marketing leader who owns strategy and tactical execution of marketing campaigns to drive engagement and sales. Results-oriented and collaborative professional bringing expertise in product marketing, email marketing, and lifecycle marketing.
Overview
20
20
years of professional experience
Work History
Director of Customer Marketing
OptimoRoute
07.2022 - 07.2023
- Owned strategy and execution of email marketing campaigns, video testimonials, event communications, and other collateral
- Devised multi-channel campaigns to encourage activation and product adoption for prospects, leads, and customers
- Initiated product marketing activities such as a dedicated beta group
- Captured new customers by optimizing trial-to-paid workflows and marketing automations
- Analyzed and reported on KPIs to continuously improve ROI
Director of Customer Success
Webroot
09.2012 - 07.2021
- Promoted to Director in 2019, focusing on digital experience and self-service for B2B and B2C cybersecurity customers
- Managed revenue models, process flows, operations support and customer engagement strategies
- Exceeded annual $250M revenue quota and sales targets
- Collaborated with sales, marketing, product and management teams to accomplish shared objectives
- Compiled and analyzed data to determine approaches to improve sales and performance
- Curated content strategy to show potential and current customers product benefits and encourage purchases
- Collaborated with upper management to implement continuous improvements and exceed team goals
Account Manager
Yesmail
07.2007 - 09.2012
- Built and strengthened long-lasting relationships with clients like U.S. Bank, Hotwire, Warner Bros, and more
- Educated clients on new products or services to increase customer engagement
- Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions
- Coordinated with internal teams to facilitate prompt delivery of client projects
Public Relations Specialist
InventHelp
09.2003 - 09.2006
- Coordinated press releases and handled press inquiries for this invention marketing company
- Build media relationships, resulting in press coverage for inventors (including a recurring segment on The Tonight Show)
- Managed administrative logistics of events planning, event booking, and event promotions
Education
Bachelor of Arts - Creative Writing
University of Pittsburgh
PittsburghSkills
- Marketing Program Management
- Strategic Planning and Alignment
- Campaign Planning
- Digital Marketing
- Data Analytics
- Customer Retention Strategies
- Email Marketing
- Product Lifecycle Management
- Project Management
- B2B & B2C Marketing
- Training and Onboarding
Tools
Hubspot, Salesforce Marketing Cloud, Marketo, Responsys, Iterable, Customer.io, Pendo, Intercom, Outreach, Tableau, Mixpanel, Sisense, Rudderstack, Segment...if it's not listed, I'll figure it out!
Timeline
Director of Customer Marketing
OptimoRoute
07.2022 - 07.2023
Director of Customer Success
Webroot
09.2012 - 07.2021
Account Manager
Yesmail
07.2007 - 09.2012
Public Relations Specialist
InventHelp
09.2003 - 09.2006
Bachelor of Arts - Creative Writing
University of Pittsburgh