Summary
Overview
Work History
Education
Skills
References
Hobbies and Interests
Accomplishments
Training
LEADERSHIP PRINCIPLES
Timeline
Generic

Mandy Swanson

Peoria,AZ

Summary

District Manager with over 20 years' experience working for Estee Lauder Companies who specializes in building high performance teams, coaching & developing, exceeding sales targets, and optimizing the customer experience in the US & Canada. Results-driven and top-performing leader with proven success delivering profitable results in the competitive retail industry. A strategic thinker, exceptional interpersonal skills, with a demonstrated ability to lead effective sales processes, driving successful outcomes. Known for leading with integrity, exuding confidence while earning respect as trusted mentor and leader. Highly regarded for cultivating strong relationships, inspiring peers and maintaining a reputation for service excellence and unwavering professionalism.

Overview

22
22
years of professional experience

Work History

Senior District Manager | West DM Trainer | NA Visual Merchandising | Aveda North America Marketing

Estee Lauder Companies (Aveda, Origins & Jo Malone London)
07.2019 - Current
  • Oversee Aveda, Origins & Jo Malone London FSS locations in the US & Canada, 29 locations including Western Canada, Washington, Oregon, Idaho, Arizona (temporarily adding 18 additional locations in Texas & Georgia)
  • Responsible for revenue generation of $35+ million
  • Recruit, Interview & Hire for team of 160 employees
  • Drive Sales and Productivity Targets and Ensure Operational Effectiveness
  • Collaborate with support teams and provide constant feedback
  • Review & manage P & L for all FSS's
  • Create all visual standards for Aveda FSS
  • Oversee Aveda NA Marketing Team
  • Overseen reintegration of Aveda from 3rd party distribution back to EL portfolio in Canada
  • Opened 6 new JML FSS - hiring all team members, created training plans, working with store contractors, setting up store
  • Boosted team performance by implementing strategic management and coaching techniques.
  • Monitored industry trends closely to inform proactive adjustments to district strategy as needed for sustained success.
  • Provided one-on-one mentoring to help individuals reach their full potential within the organization.
  • Exceeded revenue goals consistently using data-driven decision-making processes to identify growth opportunities within the district.
  • Promoted a culture of continuous learning by advocating for professional development opportunities.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Led cross-functional teams for product launch events, significantly enhancing market penetration.
  • Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Organized special events and in-store demonstrations that showcased new products, boosting brand awareness and sales performance.
  • Conducted regular assessments of store layout, making data-driven adjustments to optimize traffic flow and product visibility.
  • Oversaw visual merchandising for new store openings and store collateral change-outs.
  • Improved store aesthetic by selecting appropriate fixtures and lighting, creating a more inviting atmosphere for customers.
  • Collaborated with marketing and sales teams to create cohesive in-store and window displays that aligned with promotional campaigns.

District Manager

Estee Lauder Companies (Aveda)
06.2017 - 06.2019
  • Oversaw Aveda FSS, Aveda Franchise locations, Aveda Institute, Airport location & Nordstrom locations
  • Recruited, Interviewed & Hired for a 100+ person team
  • Drove Sales and Productivity Targets and Ensure Operational Effectiveness
  • Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
  • Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
  • Fostered an environment of open communication between management teams across the district to share best practices in operations optimization and problem-solving techniques.
  • Evaluated store performance regularly using data analysis tools to identify areas of improvement and implement targeted action plans for continuous growth.
  • Collaborated with senior management on strategic planning initiatives aimed at maximizing profitability while maintaining high standards of quality across the district.

Market Leader

Estee Lauder Companies (Aveda)
10.2014 - 06.2017
  • Oversaw 6 Aveda Free Standing Store, 1 Franchise locations and 2 Nordstrom Counter locations
  • Achieved individual store sales plan of 1.7M while leading, coaching and developing a team of 8 Store Managers to deliver sales plan of additional $5.3M
  • Recruited, Hired & trained a team of 41 employees
  • Worked with retail partners to acquire top placement in department store locations, educate department employees on product and create, execute and host events.

Store Manager

Estee Lauder Companies (Aveda)
10.2003 - 06.2014
  • Grew overall store sales from $1 million to $1.7million through effective coaching to service behaviors
  • Recruited, hired & trained a team of 8 employees
  • Attracted, retained & built repeat clientele
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Developed and implemented comprehensive training program to increase employee productivity and morale.
  • Alternated training methods to diversify instruction, strengthen learning opportunities, and enhance program success.
  • Opened 4 new stores for Aveda, setting up store, training new Store Managers
  • Sent to clean-up underperforming stores

Education

Business Administration And Management

Bellevue Community College
Bellevue, WA

Skills

  • Budget Planning & Management
  • Inventory Control
  • Visual Merchandising
  • Payroll Management
  • Recruiting, Hiring & Development
  • Compensation & Benefits
  • Collaborate with cross-functional teams
  • Strategic thinking
  • Marketing campaign development
  • CRM management
  • Brand-building strategies
  • KPI tracking & analysis
  • New customer acquisition
  • Sales strategy execution & revenue growth
  • Policy and procedure development

References

References available upon request

Hobbies and Interests

Wakesurfing, Golfing, Hiking, Travel, Personal & Career Development, Yoga & Wellness

Accomplishments

  • Consistently over delivered sales plans and stretch goals.
  • Created New Hire remote on-boarding process that was scaled throughout organization.
  • 2021: District Manager Award for opening 7 new locations in a Canada virtually, increasing business by 100%
  • Promoted 4 times over 6 years (Store Manager to Market Leader to District Manager to Senior District Manager to Acting Director)
  • Successfully turnaround underperforming business in key markets over the past 3 years through people management (Minnesota, Colorado & Western Canada)
  • Trained and mentored 2 new District Managers who came from outside the organization
  • Acting Director for Aveda & JML West FSS (65 locations)

Training

  • Growth Mindset
  • Talent Plus
  • Strength Management
  • Emotional Leadership
  • Change Leadership
  • Identifying & Disrupting Unconscious Bias
  • Foundations of E-Commerce Essentials
  • The Multi-Ethnic Consumer
  • The Science of Catchments

LEADERSHIP PRINCIPLES

Diversity & Inclusion | Develop Talent | Everything starts with people | Empower Employees | Be Agile | Embrace Change

Timeline

Senior District Manager | West DM Trainer | NA Visual Merchandising | Aveda North America Marketing

Estee Lauder Companies (Aveda, Origins & Jo Malone London)
07.2019 - Current

District Manager

Estee Lauder Companies (Aveda)
06.2017 - 06.2019

Market Leader

Estee Lauder Companies (Aveda)
10.2014 - 06.2017

Store Manager

Estee Lauder Companies (Aveda)
10.2003 - 06.2014

Business Administration And Management

Bellevue Community College

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