Distinctive professional with high-adaptive, success-crafted expertise in Leadership, Business Development, and Multi-Account management.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Store Manager
Pendleton
08.2023 - Current
Executing daily operations to ascertain company policies, initiatives and budget are achieved through positive team selling culture and corporate strategy.
Current Q2 results (in first year in role): +12% YOY performance and to +6% to Plan acquired through driving individual team member performance and customer service excellence.
Increased positive social media reviews within 2 months of hire.
Managing $1.3 million dollar top volume, high unit outlet location that was the first retail location for a longstanding Pacific Northwest company.
Responsible for Profit and Loss management and monthly reporting regarding inventory control, expenses, and increasing sales in a declining retail Outlet center.
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Clinic Manager
Milan Laser Hair Removal
09.2022 - 08.2023
Started as Travel Clinic Manager supporting understaffed clinics in the U.S. prior to initial job offer of opening a new clinic in Boise, ID slated for February 2022.
Oversaw existing and new clinics in daily operations of Laser Hair Removal treatment with client support in laser hair removal process with high expectations of customer service standards and results.
Clinic staff included 2-7 employees including Client Specialists and Nurse Practitioners.
Conducted consultative selling approach to achieve and exceed KPI's based on Show %, Sold %, Buybacks and Same Day Sales monthly.
Fostered a LQBQTI friendly environment in all clinics that resulted in numerous referrals that increased loyal customer base within 2-4 months of hire.
Created strong foundation for Successor for new Boise clinic that has resulted in 5 star Google reviews in a new marketing arena.
Executed in-store events and month end closing initiatives to increase sales volume and achieve sales targets.
Skin Sales Consultant
Salon Services & Supplies Inc.
12.2021 - 09.2022
Individual contributor on Base + Commission driven to exceed role expectations of account openings and overall account management that included startup estheticians, established estheticians, full service day spas, and med spas.
Responsible for exceeding brand partners goals with Comfort Zone, Hydropeptide, Dermalogica, and Skin Authority monthly for new accounts and increase orders to sell skincare regimes to clients and grow retail profit percentage.
Increased profit for wholesale distribution reorders and individual accounts >20-85% (depending on client base and salon/spa volume) within 3 months of hire.
Drove education, sales and skincare line transitioning in a stagnant market for an expanding Salon Wholesale Distributor based out of Auburn, WA.
Opened key accounts and never-before opened accounts in large territory of ID and MT, including luxury markets in resort and expanding metropolitan areas.
Collaborated with spa owners and district leaders for special events and utilized vendor tools i.e. Skin Analyzers to have
Area Manager
Ideal Image Medspa Development Corporation
11.2019 - 03.2021
Drove sales target budget of >$11.5 million in 2020/2021 through upselling, client service excellence, talent expectations and cross promotion
Transformed market from underperforming to high performing through coaching in upselling, modality education, strong vendor partnerships and accountability
Increased NPS 8 points and Google review 6 points within 4 months of hire
Led clinical training sessions to educate employees on best practices and procedures to increase profitability
Resolved conflicts promptly to promote positive environment for customers
Acquired 2 new clinics in market within 6 months of hire due to performance and skill set
Elevated culture and team morale through recognition and team empowerment.
ACCOUNT EXECUTIVE
SANITAS SKINCARE / ROCKY MOUNTAIN NATURAL LABS
04.2018 - 11.2019
Achieved consistent YTD 20%+ comp growth in 2018/2019 vs
PY and 30% comp growth in Q1-Q3 2018
Created unparalleled growth in the territory due to elevated client service, consultative selling, and account support and education
Facilitated strategic visual presentations for growing new, established and luxury accounts
Applied customized business strategies per account for mutual sales growth accomplishment
Hosted webinars with key accounts on personalized topics to support sales and education to drive revenue
Prospected B2B through lead generation and cold calling to attain new business acquisition
Expanded a diverse territory that included over 400 accounts of upscale spas and resorts, wax studios, medical spas, and natural product mass retailers
Utilized CRM systems to efficiently monitor account growth and effectively follow up timely and strategically for increased client retention and sales target growth
Analyzed and forecasted sales and purchasing trends to develop strategies to exceed sales objectives.
REGIONAL FIELD SERVICES MANAGER /BUSINESS DEVELOPMENT MANAGER
Ulta Beauty
01.2015 - 11.2017
Delivered 15% YOY comp growth in highest volume service region in Ulta Beauty
Led service business in 10 districts/146 store locations throughout TX, OK, NM, AZ, and LA
Evaluated store operations, selling culture and guest experience to deliver an exceptional guest experience and achieve company budget and comp targets
Influenced and trained District Managers and Salon Market Trainers on service business practices to exceed sales and contribution targets
Executed business building strategies, scheduling optimization and evaluation of salon professional development plans
Facilitated Redken education platforms for Salon Market Trainers/Managers and Dermalogica-based selling principles for Skin Therapists
Tracked key performance indicators and enforced compliance and operating standards
Monitored service professional performance to identify opportunities for improvement.
DISTRICT SALES MANAGER
CLAIRES/ICING BOUTIQUES
01.2012 - 01.2014
Supervised 12-14 locations in Greater Denver area with 8 in top 200 generating $4.5 M in annual sales volume out of 3000+ locations in the company
Achieved top percent comp increase 2014
Held Store Managers accountable to operational excellence, recruiting and developing top talent and achieving sales targets
3 DSM in 2013 out of 300 DSM's and consistently in top 5 out of 14 DSM's in the Region
Selected for visual merchandising project management to enhance guest-facing standards.
Education
Skills
Business Optimization
Process Improvement
Sales Target Achievement and Expertise
Business Development and Planning
Key Performance Indicators (KPIs)
Effective and Engaging Facilitator - Meetings and Presentations
Strategic Business Driving
Key Account Management
Relationship Building and Territory Management
Proficient in Google and Microsoft Office applications including PowerPoints, Webinars, Mindbody, Salesforce and other CRM systems
Certification
Certified Yoga Instructor
Timeline
Store Manager
Pendleton
08.2023 - Current
Clinic Manager
Milan Laser Hair Removal
09.2022 - 08.2023
Skin Sales Consultant
Salon Services & Supplies Inc.
12.2021 - 09.2022
Area Manager
Ideal Image Medspa Development Corporation
11.2019 - 03.2021
ACCOUNT EXECUTIVE
SANITAS SKINCARE / ROCKY MOUNTAIN NATURAL LABS
04.2018 - 11.2019
REGIONAL FIELD SERVICES MANAGER /BUSINESS DEVELOPMENT MANAGER