Mandy L Prange
Grand Rapids,MI
Summary
Insightful Marketing Executive with experience devising and implementing marketing campaigns and managing up to $11 million dollar budgets. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
24
24
years of professional experience
Work History
Marketing Manager
State Farm
01.2020 - Current
- Sales of Insurance and Investment Products
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Client Retention-Reduced attrition by 25%
ExperienceConsultant
Ascend Consulting
01.2019 - 09.2022
- Scale and Coach Start-Up Businesses and Organizations
- Avatar Building
- Story Branding
- Strategic Planning
- Marketing Plans
- Project Management
- Used critical thinking to break down problems, evaluate solutions and make decisions.
PR and Marketing Director
Veley Productions
01.2016 - 01.2019
- www.jeffveley.com
- Manage CRM with over 155,000 contacts
- Project Management : Executed Roll-out Schedules, Created Email Campaigns and Google Ads
- Grant Writer and Grant Liaison for National Non-Profit Organizations Schools
- Live Event Coordination and Relationship Building with Event Coordination for Large and Small Contracts, US Government-The Pentagon, US Air Force
- Digital Marketing: Facebook, Instagram, Amazon Live, YouTube, Twitter, LinkedIn, Pinterest
- Expanded the Organization’s Reach From a National to International Level
- Secured Interviews with NBC, FOX, ABC, TV Chile, Indiegogo.com, Enlightened Communities
- B2B Marketing and sales
Marketing Specialist
Farmers Insurance
01.2010 - 01.2016
- Managed $11 Million Dollar Marketing and Advertising Budget for 87 Independent Insurance Agents
- Identified appropriate marketing channels and target customers for campaigns
- Developed and Implemented Marketing Plans and Ad Copy for 87 Insurance Agencies
Fund Development Director
ACCESS Of West Michigan
10.2002 - 08.2010
- Expanded area events, boosting donor relationships and attendance by 65%.
- Researched possible grants and then created proposals to submit along with grant applications.
- Increased fundraising from $100,000 to $550,000 in 5 years.
- Identified new sources, both individual and business, of support as donors and vendors.
Education
MS - Business- Organizational Leadership
Cornerstone University
Grand Rapids, MIBS - Business- Management
Cornerstone University
Grand Rapids, MISkills
- Certified LEAN Six Sigma Yellow Belt
- Proficient in Microsoft Office
- Proficient in Adobe CC
- Fundraising and Networking
- Project Management
- Management
- Training
- Google Analytics
- Budget Forecasting
- Team Recruiting and Hiring
- Salesforce CRM Software
- Strategic Planning and Alignment
- Marketing Program Management
Accomplishments
Non-Profit Start-ups
MAN on FIRE (2015-2020)
www.manonfire4c.com
Grant Writer
Grant Research
501 (c)3 Government Filing
Donor Retention
Fund Raising
Donation Request Letters
Newsletter
Campus Peace Initiative (2019-Current)
www.campuspeace.com
Founding Partner
Board President
Grant Writer
Grant Research
Fund Raising
Corporate Campaigns
Google Ads
Timeline
Marketing Manager
State Farm
01.2020 - Current
ExperienceConsultant
Ascend Consulting
01.2019 - 09.2022
PR and Marketing Director
Veley Productions
01.2016 - 01.2019
Marketing Specialist
Farmers Insurance
01.2010 - 01.2016
Fund Development Director
ACCESS Of West Michigan
10.2002 - 08.2010
MS - Business- Organizational Leadership
Cornerstone University
BS - Business- Management
Cornerstone University
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