Summary
Overview
Work History
Education
Skills
Selected Highlights
Timeline
Generic

Manikanda Krishnamoorthy

Tracy,CA

Summary

  • Dynamic Senior Product Manager with 20+ years of experience in implementing and recommending the best solutions for Fortune 1000 clients like Apple, Netapp, Genentech, Yahoo, Boeing, Abbot, Gilead, PayPal etc. in the field of CRM, MDM, Analytics, ERP, Data Science and Supply Chain to improve operational efficiency, increase revenue and productivity.
  • Expertise in sales operations, encompassing strategic planning, analytics, tech management, process optimization, territory planning, training, compensation design, collaboration, data governance, CRM, compliance, and continuous improvement for both field and inside sales teams.
  • Demonstrated strengths in understanding customer issues, prioritizing customer needs and collaborating with engineering teams in eliminating customer pain points.
  • Well-versed in building positive relationships with customers and other stakeholders. Strong requirements gathering, scope development and inventory coordination abilities. Skilled at overseeing complex, high-value technical projects implemented through Agile with excellent planning competencies.



Overview

25
25
years of professional experience

Work History

Senior Product Manager - Product Analytics

PayPal Inc.,
08.2021 - 10.2023
  • Facilitated Scrum framework for all of the instrumentation projects – sprint planning, backlog grooming, daily scrums, sprint reviews and sprint retrospectives
  • Executed data initiatives, efforts and programs to align with the business goals in increasing the authorization rate and conversion rate
  • Worked with product and engineering team to understand product flow/technical implementation details and recommend instrumentation requirements to best capture the data for analytics team to get insights and measure KPI's
  • Collaborated with product and engineering teams to enhance the product flow and incorporate additional features based on user behavior data captured by the client side and server side events
  • Led the instrumentation efforts for the 3DS1.0/2.0 lookup and authenticate calls to measure the drop off's and validate the 3DS2.0 improvements
  • Led the instrumentation efforts for the Amazon Pay with Venmo project and helped PayPal and Amazon measure necessary KPI's to get business insights
  • Collaborated with internal stakeholders and Amazon to successfully instrument all of braintree and PayPal front end and server side API's for Amazon Pay with Venmo project


Product Management Consultant - MDM

Genentech Inc.,
03.2020 - 03.2021
  • Led sprint reviews, daily scrums and planning meetings to realize full team engagement.
  • Worked with the sales operations team to understand the master data business needs in Salesforce CRM and Territory Management tools.
  • Led project management efforts for the Velocity Pack in the Life Sciences sector, focusing on Customer - Healthcare Professionals (HCP) and Organizations -Healthcare Organizations (HCO) and Payer
  • Utilized data modeling tools to design and configure essential data entities, relationships, sources, and groups. Used Data Loader for initial load of HCP/HCO data from the 3 main sources
  • Crafted matching rules based on identifiers, name, address, and specialty attributes, resulting in accurate record merges.
  • Analyzed the business requirements and created survivorship rules to meet the needs
  • Established user profiles with distinct permissions, allowing for the efficient creation and approval of Data Change Requests (DCRs) created in both Salesforce and Reltio MDM
  • Represented business in daily agile meetings to make sure all key requirements are on track as per plan
  • Prioritized value creation items/bugs for sprints based on business needs and project road map
  • Worked with business to identify business pain points with new Reltio MDM system and collaborated with IQVIA/Reltio product team to resolve issues
  • Collaborated with business to get necessary requirements for Reltio MDM to master HCO,HCP's and Payer data
  • Worked on optimizing processes for data steward's in new Reltio MDM system to do their work in efficient way
  • Worked with IT team to successfully migrate all of HCP, HCO and Payer data from Informatica to Reltio MDM and to implement direct connections to data sources from Reltio.


Senior Business Consultant - CRM & Analytics

Jumio Inc.,
09.2019 - 02.2020
  • Designed and proposed custom CRM solution to automate trial account functionality for sales team to request trial accounts for potential customers and thus increased productivity of sales team and also helped management to track conversion rate
  • Worked with Salesforce Analytics team to design analytics dashboards using Salesforce Einstein to get business insights into forecasting and pipeline for management team to take key decisions and insights into scan usage for sales team to be proactive in pursuing on opportunities.

Product Owner - Sales, Marketing & Analytics

Apple Inc.,
09.2012 - 08.2019
  • Being a sales operations team member, Managed and supported salesforce CRM instance, other sales and marketing systems, reporting tools and mobile apps for enterprise channel sales team that comprises major accounts team, channel sales team and government sales team
  • Increased sales rep productivity by 500% and improved forecast accuracy by optimizing forecasting process and designing robust custom forecasting solution in salesforce CRM.Currently, process and design is widely used across all business segments at Apple
  • Teamed up with apple's app development team to design and develop mobile apps (account management, forecasting, assessment) for field sales team to manage and capture data on go
  • Increased sales operations team productivity by 500% by implementing innovative custom business solutions to manage objectives and automatically calculate compensation for all of sales teams based on team's objectives
  • Improved Apple Pay sales team's efficiency in managing opportunities for merchant and partner on-boarding by designing custom CRM solution thus eliminating excel way of managing pipeline
  • Designed assessment tool for sales team to assess their accounts on key aspects like leadership, iOS, macOS, use case and take necessary actions to transform accounts to increase revenue for apple channel sales team
  • Successfully launched the partners portals for the resellers to submit the deals and partners to submit the leads
  • Optimized deal registration process and lead registration process for partners to easily collaborate with apple sales team in closing deal and converting lead
  • Worked as product SME for the OneApple SugarCRM project to bring all geo's and different business segments under one CRM umbrella for teams to collaborate effectively and efficiently
  • Advanced data analysis using BI Tools like Tableau, Perspective and Seismic to get business insights for business strategy, planning and to measure sales team performance
  • Worked with DNB team to standardize and consolidate apple named accounts data from all business segments and enriched the accounts with complete hierarchy and necessary DNB details.

Business Consultant - CRM, MDM & Analytics

Cyber Professionals Inc.,
01.1999 - 08.2012
  • Responsible for consulting projects in the field of CRM, ERP, MDM, Supply Chain and Analytics with fortune 1000 companies like Yahoo, Boeing, NetApp, Autodesk, Abbott, Gilead, Xerox, Fujitsu etc
  • Increased campaign efficiency by 100% by helping marketing team focus on executing revenue generating campaigns at Riverbed by analyzing campaign and pipeline data to measure ROI on old campaigns
  • Worked on Siebel CRM/DW implementation project at Juniper and acted as SME to migrate all of key processes/integrations when Juniper moved from Siebel to Salesforce CRM platform
  • Increased Data Steward's productivity by more than 200% by consolidating all of physician's data from different sources and applying right match and survivorship rules for data integrity across organization
  • Responsible for overseeing design, development, testing and deployment of Siebel CRM projects at NetApp Inc.,
  • Implemented CRM solutions for Boeing Inc., to manage assets and streamline aircraft repair process
  • Responsible for developing and presenting supply chain recommendations that capitalize on client opportunities by improving workflows that eliminate operational and process challenges to increase revenue, reduce inventory and lead time.

Education

Certification - Applied Data Science And Machine Learning

Massachusetts Institute of Technology
Cambridge, MA
02.2023

Certificate of Business Excellence: Product Management, High Impact Leadership, AI & Robotics -

HAAS School of Business, University of Berkeley
Berkeley, CA
02.2020

Certification - Google Cloud Platform

Udemy

Bachelor of Engineering - Computer Science

Kumaraguru College of Technology
India

Skills

CRM

ERP

MDM

Advanced Analytics

Product Management

Artificial Intelligence, Machine Learning

Marketing, Sales, Forecasting & Compensation

Territory Management & Account Planning

User Behavior Analysis

Selected Highlights

  • Increased Apple Inc., channel sales team's forecasting accuracy to ~90% and weekly productivity by 500% by optimizing sales forecasting process; designed a robust custom forecasting module in Salesforce CRM; time spent on forecasting dropped from 3-4 hours/week to 30 minutes/week
  • Boosted sales operations team's productivity by 500% at Apple by designing a system to automatically calculate compensation for all of the sales teams based on data captured in CRM system; eliminated need to spend two weeks at the end of each quarter calculating compensation for sales team.
  • Increased the productivity of the apple field rep's by designing apps to manage some of the day-to-day activities
  • Increased open pipeline revenue by 100% at JUMIO by gaining business insights in to license usage and predicting potential opportunities in the future.
  • Generated $500K in savings for HP (Peregrine Systems) by designing custom data warehouse for reporting purposes.

Timeline

Senior Product Manager - Product Analytics

PayPal Inc.,
08.2021 - 10.2023

Product Management Consultant - MDM

Genentech Inc.,
03.2020 - 03.2021

Senior Business Consultant - CRM & Analytics

Jumio Inc.,
09.2019 - 02.2020

Product Owner - Sales, Marketing & Analytics

Apple Inc.,
09.2012 - 08.2019

Business Consultant - CRM, MDM & Analytics

Cyber Professionals Inc.,
01.1999 - 08.2012

Certification - Applied Data Science And Machine Learning

Massachusetts Institute of Technology

Certificate of Business Excellence: Product Management, High Impact Leadership, AI & Robotics -

HAAS School of Business, University of Berkeley

Certification - Google Cloud Platform

Udemy

Bachelor of Engineering - Computer Science

Kumaraguru College of Technology

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Manikanda Krishnamoorthy