Manisuli Bamwese
Dubai
Summary
Growth and performance Marketing focused Leader with 9+ years of experience driving customer acquisition, revenue growth, and market expansion across iGaming, crypto, DeFi/GameFi, real estate and digital platforms. Expertise in SEO/SEM, performance marketing, affiliate growth, and ROI optimization across international markets.
Overview
10
10
years of professional experience
Work History
SEO & Performance Marketing Manager
NewX Tech
Bangkok
06.2023 - 04.2026
- Led SEO, paid media, and performance marketing to drive growth and customer acquisition.
- Managed multi-channel campaigns across paid search, display, affiliates, and digital acquisition.
- Improved CPA, CPL, and ROAS through data-driven optimization and conversion strategies.
- Increased organic traffic, search visibility, and lead generation through SEO initiatives.
- Managed affiliate and acquisition partnerships to support scalable growth.
SEO/SEM Director
Matrix Technologies
Phnom Penh
03.2022 - 05.2023
- Managed end-to-end marketing operations for an online gaming platform, focusing on acquisition and retention.
- Planned and optimized SEM campaigns to achieve strong ROAS and revenue growth.
- Created sports betting promotions aligned with regional compliance and wagering limits.
- Conducted SEO audits and technical site checks to improve search visibility.
- Enhanced UX and conversion funnels to increase engagement and conversion rates.
Digital Marketing Manager
House Land Properties
Dubai
01.2020 - 02.2022
- Led a multidisciplinary team of writers, designers, and video editors.
- Developed content strategies for web, mobile apps, and social media.
- Analyzed performance metrics to optimize content engagement.
- Managed CMS platforms including WordPress, Joomla, and DeDe.
- Supervised social media promoters across Twitter, Telegram, and Discord for campaigns.
SEO & SEM Specialist
Betfury.io
Pasay
02.2016 - 05.2019
- Managed paid search budgets with a strong focus on ROI maximization.
- Planned and executed SEM strategies for both casino and sportsbook crypto products.
- Conducted extensive keyword research for organic and paid campaigns.
- Built and managed affiliate partnerships, negotiating up to 35% revenue share.
- Developed referral programs and monitored affiliate compliance and performance.
Education
BSc - Computer Science
Makerere University
Kampala, UGDiploma - Marketing Management
MTAC
KampalaSkills
- SEO
- SEM Strategy
- Local SEO
- Digital Marketing
- Performance Marketing
- Growth Marketing
- Customer Acquisition
- Paid media
- CPA
- Cost per lead
- ROAS management
- Affiliate Marketing
- Cross-Functional Collaboration
- HTML
- CSS styling
- Wordpress
- Revenue growth
Additional Information
Overseas experience in Brazil, Argentina, Mexico, Philippines, Indonesia, Thailand, Vietnam, and Morocco., Strong cross-cultural communication and adaptability., Experienced working with multicultural teams and international environments.
Languages
- Luganda, Native
- Swahili, Expert
- English, Native
Eligible To Work
Yes
Personal Information
- Automotive
- Business Operations
- IT Operations & Helpdesk
- Information Design & Documentation
- Management
- Marketing
- Media & Communications
- Software Development
- Sports
- Technology
- Willing To Relocate: Anywhere
- Title: SEO & Performance Marketing Manager | iGaming Operations & Marketing
Timeline
SEO & Performance Marketing Manager
NewX Tech
06.2023 - 04.2026
SEO/SEM Director
Matrix Technologies
03.2022 - 05.2023
Digital Marketing Manager
House Land Properties
01.2020 - 02.2022
SEO & SEM Specialist
Betfury.io
02.2016 - 05.2019
BSc - Computer Science
Makerere University
Diploma - Marketing Management
MTAC