Manny Freitas
Boca Raton,FL
Summary
Results-oriented creative professional with more than 10 years of experience leading teams and developing strategies to engage target audiences. Incorporates emerging planning techniques to maximize worker comfort and efficiency. Proven track record of developing successful and innovative marketing campaigns and projects that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
14
14
years of professional experience
Work History
Contract Art Director /Marketing Graphic Designer
Serotonin Centers
03.2024 - Current
- Collaboration in rebranding initiatives that effectively communicate company values while maintaining a contemporary aesthetic appeal.
- Create collateral to support various marketing campaigns and visually communicate concepts.
- Research industry trends and evaluate competitive pieces to enhance creativity and gather fresh ideas.
Operations Manager
East Coast Cleaning Co.
09.2023 - Current
- Supervise operations staff and execute field inspections decreasing customer complaints by 50% and optimized time delay and employee efficiency by 75%.
- Schedule shifts, taking into account customer traffic and employee strengths.
- Updated client database and inventory management. Decreasing material loss by 30% and increasing customer retention.
- Lead hiring, onboarding and training of new hires to fulfill business requirements.
- Maintain and process invoices, deposits, and money logs.
- Handle payroll processing for employees, ensuring timely payment and adherence to tax regulations.
Design Director
Sonny's Enterprises Inc.
06.2020 - 08.2023
- Streamlined internal processes by identifying inefficiencies in current workflows, leading to improved project timelines, resource allocation and increasing output by 300%.
- Introduced new software tools to design team, increasing productivity by 25% and enhancing final deliverables'' quality.
- Managed workloads of designers and other team members to optimize productivity and timeliness of task completion. Maintaining the same amount of designers during exponential growth of company.
- Developed and maintained comprehensive library of design assets for easy access and reuse.
- Mentored each designer to promote confidence and productivity, which encouraged new ideas and fostered positive working relationships. Developing 25% of core team to leads and supervisors.
- Delivered high-quality designs for national accounts, leading to increased brand recognition and repeat business.
- Coordinated with sales teams to develop eye-catching presentation materials that successfully communicated product value propositions.
- Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
- Conducted thorough competitor analysis to ensure company''s designs remained innovative and ahead of industry trends.
Art Director
Midway Labs USA
03.2018 - 04.2020
- Contributed to business growth through innovative product packaging designs that resonated with target audiences.
- Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
- Spearheaded photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
- Developed memorable event branding materials, contributing to successful trade shows and conferences experiences.
- Enhanced presentations with compelling visuals that supported key messaging in sales pitches and executive meetings.
- Managed design team resources by delegating tasks efficiently based on individual strengths and workload capacity.
- Oversaw implementation of editing, color correction and other post-production processes.
Marketing Coordinator
First Class Vacations
11.2017 - 03.2018
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Answered approximately 20-40 general marketing department inquiries by email, social media and phone per day.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Operations Manager
East Coast Cleaning Co.
12.2016 - 11.2017
Assistant to the Art Director
BPI Sports
01.2013 - 06.2013
Graphic Designer
BPI Sports
06.2013 - 05.2015
Graphic Production Artist
CottonKing Inc.
11.2009 - 01.2013
Education
Bachelor of Arts - Graphic Design
The Art Institute of Fort Lauderdale Inc
Fort Lauderdale, FL05.2012
Associate of Arts - Art History
Florida Atlantic University
Boca Raton, FL05.2009
Skills
- Creative Team Leadership & Development
- Project Scoping & Management
- Workflow Optimization
- Process Improvement Strategies
- Department Development & Re-engineering
- Client Relations
- Budget Adherence
- Risk Management
- Concept Development
- Multimedia Production
- Adobe Creative Suite Expertise
Languages
Portuguese
Native or Bilingual
Spanish
Professional Working
Timeline
Contract Art Director /Marketing Graphic Designer
Serotonin Centers
03.2024 - Current
Operations Manager
East Coast Cleaning Co.
09.2023 - Current
Design Director
Sonny's Enterprises Inc.
06.2020 - 08.2023
Art Director
Midway Labs USA
03.2018 - 04.2020
Marketing Coordinator
First Class Vacations
11.2017 - 03.2018
Operations Manager
East Coast Cleaning Co.
12.2016 - 11.2017
Graphic Designer
BPI Sports
06.2013 - 05.2015
Assistant to the Art Director
BPI Sports
01.2013 - 06.2013
Graphic Production Artist
CottonKing Inc.
11.2009 - 01.2013
Bachelor of Arts - Graphic Design
The Art Institute of Fort Lauderdale Inc
Associate of Arts - Art History
Florida Atlantic University
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