Manny Gutierrez
Riverside
Summary
Dynamic sales leader with a proven track record at Classic Beverage of Southern California, driving revenue growth through innovative sales strategies and exceptional relationship building. Expert in sales training and territory management, I consistently exceed targets while fostering high-performing teams. Committed to enhancing customer satisfaction and optimizing sales processes for sustained success.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Vice President of Sales
Classic Beverage of Southern California,
05.2023 - Current
- Increased sales revenue by developing and implementing innovative sales strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Oversee employee training and development, as well as relationship building with grocery and convenience district managers, franchisees, and key independent accounts.
- Oversee retail execution for Classic LA’s sales team, including Area Sales Manager and Sales Representative teams.
- Fostered performance development of staff through ongoing coaching and mentoring on best practices.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Director of Sales
Classic Distributing & Beverage
04.2020 - 04.2023
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Implemented systems and procedures to increase sales.
- Responsible for managing all sales operations (off premise & on premise).
On Premise Sales Manager
Classic Distributing & Beverage
09.2018 - 03.2020
- Conducted regular market research to identify emerging trends, adjusting sales strategies accordingly to capitalize on new opportunities.
- Optimized territory coverage plans by analyzing data-driven insights on market potential and resource allocation efficiencies.
- Facilitated ongoing professional development for the sales team through tailored training programs focused on skill-building and best practices adoption.
- Increased sales revenue by cultivating strong relationships with key accounts and implementing strategic sales initiatives.
- Managed a high-performing sales team, providing coaching and guidance to improve overall performance and achieve targets.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Craft Brand Manager
Classic Distributing & Beverage
08.2015 - 08.2018
- Researched market trends to identify customer needs and preferences for strategic planning.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Learning the management and profitability, growth and image of multiple Craft Beer brands.
- Organized and delivered training sessions for new product content and technological advancements.
Area Sales Manager
Classic Distributing & Beverage
10.2010 - 07.2015
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Built lasting relationships with clients through outstanding customer service interactions.
Sales Representative
Classic Distributing & Beverage
06.2008 - 09.2010
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Achieved consistently high customer satisfaction ratings by tailoring solutions to individual needs.
- Built relationships with customers and community to promote long term business growth.
- Exceeded sales targets through effective planning and goal setting.
Sales Associate
Classic Distributing & Beverage
02.2003 - 05.2008
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Prepared merchandise for sales floor by pricing or tagging.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Engaged with customers to build rapport and loyalty.
- Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.
Education
BBA - Business Management
University of Phoenix
Diamond Bar, CA07-2014
Associate of Applied Science - Criminal Justice & Corrections
Mount San Antonio College
Walnut, CA07-2004
Skills
- Sales strategy execution
- Sales process optimization
- Sales training
- Territory management
- Sales KPI tracking
- Sales presentations
- Sales meeting facilitation
- Sales team coaching
- Sales analytics
- Marketing alignment
- Business networking
- Relationship building
Certification
Certified Cicerone®
Languages
Spanish
Native or Bilingual
Timeline
Vice President of Sales
Classic Beverage of Southern California,
05.2023 - Current
Director of Sales
Classic Distributing & Beverage
04.2020 - 04.2023
On Premise Sales Manager
Classic Distributing & Beverage
09.2018 - 03.2020
Craft Brand Manager
Classic Distributing & Beverage
08.2015 - 08.2018
Area Sales Manager
Classic Distributing & Beverage
10.2010 - 07.2015
Sales Representative
Classic Distributing & Beverage
06.2008 - 09.2010
Sales Associate
Classic Distributing & Beverage
02.2003 - 05.2008
BBA - Business Management
University of Phoenix
Associate of Applied Science - Criminal Justice & Corrections
Mount San Antonio College
Similar Profiles
Jose JimenezJose Jimenez
Sales Representative at Classic Beverage of Southern CaliforniaSales Representative at Classic Beverage of Southern California
Antonio OchoaAntonio Ochoa
Account Sales Representative at Classic Beverage of Southern CaliforniaAccount Sales Representative at Classic Beverage of Southern California
Juan JimenezJuan Jimenez
Sales Manager at Classic Beverage of Southern CaliforniaSales Manager at Classic Beverage of Southern California