MANOGJNA POTLURI
Dallas,TX
Summary
Detail-oriented data analyst with around 4 years of experience working with complex datasets and identifying KPIs that impacted the businesses. Contributes to the team's growth personally and professionally.
Overview
5
5
years of professional experience
Work History
Data Analyst
7-eleven
Dallas, TX
04.2023 - Current
- Developed Tableau dashboards for customer’s ROI from different marketing platforms and helped identify the most effective ones
- Provided data-driven recommendations to optimize customer acquisition,engagement and retention
- Analyzed customer data using Google BigQuery based on product usage to segment customers for targeted email campaigns. This increased subscribed customer conversions by 30%
- Monitored and tracked user traffic using Google Analytics and provided weekly reports to indicate KPIs. Analysis helped in increasing customer engagement by 35%.
- Conducted comprehensive research and analysis of customer behavior to develop detailed monthly reports for Senior Leadership, highlighting trends and key drivers to support strategic decision-making.
- Improved search functionality using OpenSearch and NLP models, resulting in a 30% increase in search accuracy and a 40% reduction in search time, significantly enhancing user experience.
Data Analyst
3DE National
Dallas, TX
07.2021 - 01.2023
- Collaborated with cross-functional teams to gather requirements and define success metrics
- Built a predictive model using Logistic regression to forecast student performance with 85% accuracy
- Developed and maintained ETL pipelines for data received from district partners into Alteryx
- Built an automated system using Python to clean,format and upload data files to SharePoint, slashing man-hours by 70%
- Migrated legacy data from SQL server to Azure database. Created self-hosted integrated runtime and pipeline in DataFactory
- Developed real-time PowerBI dashboards for analysis on student enrollment to showcase KPIs like Y-O-Y retention and stability rate and presented directly to C-suite.
Data Science Analyst
Ahold Delhaize
Boston, MA
06.2019 - 12.2019
- Automated the classification of 10000+ customer comments into emotions and departments using NLP in Python and Azure ML with ~80% accuracy
- Created Tableau dashboards based on customer feedback classification model to identify the areas of negative customer experience, which improved customer satisfaction by 20%
- Built ETL workflow using Alteryx that ingested transactional data and coupon data from different sources to give insights on a seasonal promotion
- Performed predictive modelling to predict if a customer will lapse in the next six months using XGBoost model
- Monitored the impact of Wine pairing kiosk on wine sales using SQL queries and developed interactive dashboards to indicate KPIs and the trends in sales using Tableau
- Built SQL scripts on Azure Databricks using data from Azure Data Lake to optimize the queries for improved performance which eventually reduced the process time of jobs by 80%
Education
Master of Science - Information Systems
Northeastern University
05.2021
Bachelor of Technology - Computer Science and Engineering
JNTUH
05.2018
Skills
- Databases: MySQL, Microsoft SQL Server, MongoDB, Oracle
- Languages: Python, SQL, Spark-SQL, Javascript
- Reporting Tools: Tableau, PowerBI, Looker, MS Excel, Google analytics
- ETL and Cloud: Alteryx, Google BigQuery, Azure Data lake, Databricks
- Other Tools: Git, JIRA
Timeline
Data Analyst
7-eleven
04.2023 - Current
Data Analyst
3DE National
07.2021 - 01.2023
Data Science Analyst
Ahold Delhaize
06.2019 - 12.2019
Master of Science - Information Systems
Northeastern University
Bachelor of Technology - Computer Science and Engineering
JNTUH