Manorama Bora

Diligent Senior Product Manager offering 13 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.

• Product Management Certification from Product school
• Certified Safe 5 Practitioner
• Salesforce: Certified Salesforce.com Admin (ADM 201)

• Streamlined Demand Intake Process for Press Ganey that takes care of Ideation to Delivery process. This helped the ORG to improve the business agility and time to market from 3 months to 2 weeks.
• Led Product lifecycle redesign roll out from inception to execution. This feature reduced SKUs in CPQ by 95% in Press Ganey.
• Led Platform Consolidation Migrated 2 salesforce instances to Main Press Ganey Salesforce Instance Which Included User Migration, Product Migration, Opportunity / Quote Migration and Custom Processes Migration.
• Performed Cohort analysis that Identified Opportunities to fill gaps in ORG Structure, Processes, System and Metrics of PTC Subscription Management Business and that further helped produce a Roadmap for Improvements in FY23.
• Trial Telemetry Data Visibility: - Strategized and led Ideation to Execution of an App that displays Telemetry data to Sales. This feature increased Prospect Lead qualification rate from 2.5% to 8% and Trial to Paid Conversion rate 0.8% to 8% in FY2023 for Free trials.
• CPQ Phase 2 roll out from inception to execution. This feature enabled unified/Single and Dynamic Quoting System for all Subscription selling scenarios, Price Book Simplifications, Product Configurations (reduced SKUs by 70%), Reduced number of Documents from 36 Templates to 4 and provided Comprehensive view of Customer Contracts/Subscriptions.
• CPQ Data Migration initiative to migrate 14576 Zuora Subscriptions to CPQ so that these subscriptions can be renewed using New CPQ Experience and native Capabilities.
• Migrated 99% of Salesforce Classic users to Lightning which boosted users Productivity by 25% and helped sales reps to save average of 5 to 10 HRs a week. This transition had opened the door for PTC to leverage 300+ Components and 500+ Apps that further helped IT to tailor the CRM to meet PTC’s unique business needs.
• Led Deal scoring (AI Model) initiatives every year that helps PTC to reduce Discount leakage (in FY22 approx. 17M)