
Dedicated and motivated individual with strong volunteer experience in banking, financial programs, and service-oriented organizations. Skilled in supporting daily operations, helping customers, and working well with teams. Known for a positive attitude, strong work ethic, and a genuine interest in learning and contributing wherever needed
IMPACT OF PRODUCT PACKAGING ON CONSUMER BUYING BEHAVIOR, Packaging has a positive and significant impact on consumer buying behavior. Due to the quality of packaging, product sales skyrocket at a significant rate and the information provided in the packaging helps in that process too.
FACTORS AFFECTING BRAND LOYALTY ON LAPTOP: A CASE OF CONSUMERS IN DHARMASTHALI, This study examines the effect of cost and brand awareness on laptop brand loyalty. Data were collected from 97 young respondents in Dharmasthali through a structured survey and analyzed using correlation and regression. The analyses determined the strength and direction of the relationships between the variables.