Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic

Manuel Cajade

New York,NY

Summary

Dynamic and Results-Driven Field Sales Manager with over 30 years of success at Empire Merchants and other leading distributors in the wine and spirits industry. Proven track record of driving substantial revenue growth through strategic territory development, new business acquisition, and strong client relationship management. Adept at coaching and leading high-performing sales teams to consistently exceed targets, while enhancing customer satisfaction and loyalty. Combines a performance-oriented mindset with sharp analytical skills to identify market trends, optimize team performance, and seize new revenue opportunities. Recognized for tenacity, leadership, and a commitment to delivering measurable results in competitive markets.

Overview

33
33
years of professional experience
1
1
Certification

Work History

Field Sales Manager

Empire Merchants
02.2002 - Current
  • Established strong client relationships through consistent communication and excellent customer service.
  • Increased territory sales by developing and implementing effective sales strategies.
  • Expanded market share with targeted marketing campaigns and strategic product placements.
  • Accompanied sales representatives on site visits to resolve issues and foster and build relationships.
  • Coach and manage a team of 8 sales representatives covering 527 off-premise accounts across NYC, providing pre-planning, one-on-one mentoring, and goal-setting sessions.
  • Strategically plan sales routes and account surveys, incorporating supplier pre-surveys and conducting ride-alongs to optimize market execution.
  • Achieved +1% volume growth by enhancing account coverage strategies and introducing new product lines.
  • Led multiple brand activations for Jack Daniel's, Don Q Rum, and Bogle Wine in the Madison Division, overseeing staff training and ensuring flawless execution of features and promotions.
  • Monitored and enhanced team performance using GreatVine, ensuring alignment with supplier KPIs and company sales objectives.
  • Ensured compliance with all corporate policies and regulations related to sales practices, maintaining ethical standards throughout the organization.
  • Streamlined sales processes to improve efficiency, reducing time spent on administrative tasks.
  • Developed key account management strategies that resulted in strengthened partnerships and increased revenue.

State Sales Manager

Allied Domecq
01.1998 - 02.2002


  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented robust territory management strategies for optimal resource allocation and maximized coverage of high-potential regions.
  • Drove revenue growth by identifying upselling and cross-selling opportunities within existing accounts while maintaining a relentless focus on new business acquisition.
  • Achieved consistent sales growth by identifying new markets, expanding product offerings, and executing targeted prospecting efforts.
  • Led a high-performing sales team for exceptional results through coaching, mentoring, and performance management.
  • Streamlined sales operations with improved processes, tools, and technologies to enhance efficiency and drive higher productivity.
  • Collaborated with marketing teams to create effective promotional campaigns that generated increased brand awareness and customer engagement.
  • Increased sales revenue by developing and implementing strategic sales plans, targeting key accounts, and monitoring market trends.
  • Established clear sales targets and provided regular feedback to the team regarding their progress towards meeting objectives.
  • Analyzed competitor activities to identify opportunities for differentiation and capitalize on market gaps.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.

Market Sales Manager

Hiram Walker & Sons
05.1992 - 01.1998
  • Conducted regular sales training sessions to enhance team skills and overall performance.
  • Forecasted revenue accurately using data analysis techniques to inform strategic planning decisions.
  • Streamlined sales processes, resulting in improved efficiency and productivity.
  • Established strong rapport with key accounts for increased customer loyalty and retention.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.

Education

Bachelor of Arts - Computer Sciences

Pace University
New York, NY
05-1984

Skills

  • Coaching
  • Mentoring
  • New business generation
  • Performance management
  • Territory management
  • Teamwork and collaboration
  • Time management
  • Problem-solving
  • Reliability
  • Multitasking Abilities
  • Team motivation
  • Relationship building

Accomplishments

  • Successfully led sales team through the transition from Charmer Industries to Empire Merchants while sustaining sales growth.
  • Played an integral role in multi-brand launches including portfolio brands from Bacardi, Remy Martin, Jack Daniels and Allied Domecq brands.
  • Earned company recognition for excellence in leadership, brand building, and long-standing client relationships.

Certification

  • WSET Level 2 Award in Wine & Spirits
  • TIPS Certified - Responsible Alcohol Service
  • NYS Solicitor's Permit- Active

Languages

Spanish
Native or Bilingual

Timeline

Field Sales Manager

Empire Merchants
02.2002 - Current

State Sales Manager

Allied Domecq
01.1998 - 02.2002

Market Sales Manager

Hiram Walker & Sons
05.1992 - 01.1998

Bachelor of Arts - Computer Sciences

Pace University

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