Manuel Cruz
Dallas,USA
Summary
Accomplished, results-driven Product Marketing Manager offering successful experience driving market share, brand recognition and revenue improvements.
Overview
3
3
years of professional experience
Work History
Product Marketing Manager
GM Financial
11.2024 - Current
- Created and implemented strategy for the company's outbound correspondence marketing channels as part of the company's Correspondence Center of Excellence
- Analyze marketing data to generate insights and actionable recommendations for optimizing digital customer communications
- Collaborate with operational leaders, Enterprise Correspondence, and Digital Marketing to ensure communications are delivered via the right channel, to the right audience, at the right time
- Work with Product Marketing Managers and development teams to manage deployment and execution of customer correspondence initiatives
- Ensure alignment of correspondence marketing strategies with GM Financial's broader customer engagement objectives
Account Executive - Account Lead
Walton Isaacson | Client - Lexus
08.2023 - 11.2024
- Facilitated effective communication and collaboration among clients, production teams, and creative departments
- Coordinated planning and execution of advertising campaigns across various channels, including broadcast, social media, digital, and OOH
- Stayed updated on multicultural marketing trends, emerging cultural shifts, and best practices to provide clients with innovative solutions that resonate with multicultural communities
- Supported the account management team in developing new business pitches and proposals, contributing to the agency's growth
- Project management in developing comprehensive plans, defining project scope, goals, deliverables, and timelines, which improved project clarity and stakeholder alignment
- Maintained seamless workflow by collaborating with media, creative, production, strategy, and account teams
- Served as primary point of contact for the Traffic, LDA (Lexus Dealership Association), and Experiential departments
- Contributed to the success of the Lexus x Parkwood Entertainment x Beyonce RenaissanceWorld Tour
- Developed and maintained strong working relationships with professionals within assigned territory.
Assistant Account Executive
Walton Isaacson | Client - Lexus
08.2022 - 07.2023
- Supported account leadership in managing Lexus' advertising campaigns, ensuring timely execution and brand consistency
- Assisted in developing presentations, competitive reports, and campaign recaps to provide strategic recommendations to clients
- Coordinated with internal teams and external vendors to facilitate creative asset production and delivery
- Contributed to new business pitches and proposal development, helping secure incremental projects for the agency
- Maintained project timelines and deliverables to support smooth execution across all campaign initiatives
- Contributed to the success of the Lexus x Marvel's Black Panther partnership campaign
- Maintained seamless workflow by collaborating with media, creative, production, strategy, and account teams
Education
Bachelor of Arts - Public Relations and Strategic Communication, Business Management
Marymount Manhattan College
New York, New York12.2021
Associate of Arts - undefined
Dallas College Eastfield Campus
Mesquite, Texas08.2019
Skills
- Account Management
- Project Management
- Advertising Campaign Development
- Client Relationship Management
- Multicultural Advertising
- Online/Digital Advertising
- Computer/Technical Literacy: Microsoft, Windows, Excel, PowerPoint, and Word
- Google Meta
- Meta Social Media Analytics
- Interpersonal Abilities: Relate to colleagues with ease while building a teamwork environment
- Market penetration
- Market intelligence
- Product differentiation
- New product channels
Languages
Spanish
Full Professional
Timeline
Product Marketing Manager
GM Financial
11.2024 - Current
Account Executive - Account Lead
Walton Isaacson | Client - Lexus
08.2023 - 11.2024
Assistant Account Executive
Walton Isaacson | Client - Lexus
08.2022 - 07.2023
Associate of Arts - undefined
Dallas College Eastfield Campus
Bachelor of Arts - Public Relations and Strategic Communication, Business Management
Marymount Manhattan College
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