Manuel Familia
Phoenix,AZ
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
7
7
years of professional experience
Work History
Sales Manager
UpEquity
07.2023 - 05.2024
- Transitioned a team from Sales Professionals to Account Executives, optimizing sales capabilities and enhancing team performance. 2x monthly contracts and goals.
- Cultivated strong relationships with customers and community stakeholders to drive long-term business growth and customer loyalty.
- Implemented a Sales Funnel for the Account Executive Team, facilitating account maintenance and upselling opportunities.
- Developed sales presentations to communicate product quality and conduct market comparisons, ensuring informed decision-making.
- Utilized forecasting techniques to predict sales trends, set realistic targets, and establish processes to achieve sales objectives.
- Set ambitious sales targets, managed the deployment of strategies, and formulated go-to-market plans to maximize revenue opportunities.
Sales Operations Manager
Ribbon Home
11.2020 - 12.2022
- Formulated and executed an action plan to prioritize potential clients, ensuring the achievement and surpassing of sales objectives.
- Developed and maintained a diverse sales pipeline, consistently exceeding quota targets and driving revenue growth.
- Led the team to achieve 150% of the sales quota for 2022 by implementing effective sales strategies.
- Expanded the sales development department from 3 to 10 members, including supervising two team leads, and increased qualified deals by 300% from 2021 to 2022.
- Conducted thorough market research to identify new leads, opportunities, and SMS strategies.
- Created and optimized customer experience workflows, enhancing the sales process for Business Development, Account Executive, and Sales Development Representative teams.
- Maintained regular communication with the leadership team, utilizing performance metrics to manage and improve customer service effectiveness
Sales Development, Team Lead
Ribbon Home
06.2020 - 11.2020
- Developed a new department with a strong focus on converting outbound/inbound leads to qualifying opportunities. Scaled team to 800 qualified leads monthly.
- Developed a deep understanding of customer needs, priorities, and pain points to deliver customized service
- Maintained thorough records of prospective client contacts and interactions in CRM.
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for the customer support team.
Sales Development Representative
Ribbon Home - Contract
09.2019 - 06.2020
- Built a new pipeline for outbound outreach and scripted pitch to increase enrollment rate by 50%.
- Created strategic cadence to reach, nurture, and onboard new realtors in the Georgia market.
- Within the first two months, hit 140% of quota.
Business Development Lead
Dandy Labs
06.2019 - 09.2019
- Achieved 120% of monthly quota
- Developed Outreach Cadence and improved BDR playbook.
- Cross-company projects with operations improving the customer experience throughout the funnel.
- Increase retention by 20%.
Senior Sales Professional
Ralph Lauren
04.2017 - 05.2019
- Managed outside vendors and curated fundraisers to increase the revenue of the location.
- Performance 140% month over month.
- Top 30 performers company-wide.
- Delivered customized solutions based on thorough assessments of customer requirements, ensuring optimal satisfaction levels.
- Optimized CRM usage for better tracking of leads, follow-ups, and closed deals – improving overall performance visibility.
Education
Bachelor of Arts - Biology
Drew University
Madison, NJ05.2019
Skills
- Sales team training
- Outbound & Inbound Sales
- Operational Strategy
- Team Management
- Project Management
- Analytical Skills
Timeline
Sales Manager
UpEquity
07.2023 - 05.2024
Sales Operations Manager
Ribbon Home
11.2020 - 12.2022
Sales Development, Team Lead
Ribbon Home
06.2020 - 11.2020
Sales Development Representative
Ribbon Home - Contract
09.2019 - 06.2020
Business Development Lead
Dandy Labs
06.2019 - 09.2019
Senior Sales Professional
Ralph Lauren
04.2017 - 05.2019
Bachelor of Arts - Biology
Drew University
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