Summary
Overview
Work History
Education
Skills
Core Qualifications
Languages
Timeline
Generic
Manuel Zenteno

Manuel Zenteno

San Antonio

Summary

Continue my career as a sales director, where I can utilize my leadership skills and experience to build brand awareness. Tenured in events, sales, off and on-premise accounts as well as collective data for annual sales increase and other key components for my career goals.

Overview

8
8
years of professional experience

Work History

Sr. Regional Sales Manager

PICADASA Aguas Frescas
01.2023 - Current
  • Oversee all off premise accounts for H-E-Bs, Central Markets and Whole Foods in Central TX in order to manage visibility and velocity in the markets. Look out for trends, KPIS, POS, Planograms, Market by house. Grow distribution, depletion and revenue of on and off premise within the assigned territory.
  • Develop and nurture value-enhancing strategic partnerships with all distributors and retail accounts within the defined territories.
  • Working alongside different distributors, Ben E. Keith, Glazer’s wine and spirits, Silver Eagle on a daily basis as a team to achieve visibility in the markets.
  • Conduct regular meetings with identified customer channels focused on customer satisfaction and revenue growth/ROI. Develop and maintain sales contacts with all major customers and new prospects.
  • Take responsibility for new client acquisition and maintain strong relationships with existing clients. Conduct regular business reviews with distribution and key accounts stakeholders to assess performance, progress towards sales targets, understand the needs/concerns and provide solutions to meet objectives.
  • Contribute to the growth and success of the team. Manage more than 50+ employees. Brand ambassadors and staff for the demos and experiential events. Furthermore, maintain accurate records regarding distributor profiles, retail and on-premises distribution, competitive activity and pricing.
  • Maximize sales opportunities within the territories and ensure execution at account level through effective communication with distribution network and regional sales team. Coordinate weekly tastings maximizing customer awareness and consumption.
  • Ensure consistency with all marketing and sales activities as well as consistency with following company procedures. Keep up with weekly sales figures to have a steady increase in the sales report of your markets.

(HUSA) Sales director

Heineken USA/Dos equis/ Tecate/ Dracko marketing agency
01.2018 - 01.2023
  • Manage more than 90 BAs and coordinate weekly and monthly on and off/on premise activations.
  • Oversee all off-premise accounts H-E-B stores, Whole Foods, Twin liquors to name a few in order to expand visibility as well as velocity for the brand in multiple markets in Texas.
  • Collaborate with cross-functional teams, sales and marketing ensure seamless execution with sales plans. Develop and maintain sales contact with all key prospects for the brand.
  • Send weekly and monthly recaps to distributors through excel/PowerPoint in VIP to meet annual sales goals. As well as attending weekly meetings with distributors to discuss feedback and current goal strategy.
  • Coordinate all POS, budget, expenses, KPIs, SKUs, planograms for the markets designated per house.
  • Analytical mindset with the ability to interpret data. To make data driven decisions. Always look out for market trends that might affect the brand or its current/future sales. As well as excellent communication and interpersonal skills to effectively engage with key accounts, understand their needs and build long-term relationships.
  • Manage all major events for San Antonio, Austin. As well as managing all sale and marketing budget for local events in the markets.
  • Some of the special events I managed are the following: 1. F1 Race, Austin, TX 2. Fiesta, San Antonio 3. Q2 Austin FC games

Education

Bachelor’s Degree - PR/Marketing

St. Edwards University
Austin, TX

Skills

  • Microsoft Office Word - Excellent
  • Microsoft Power Point - Excellent
  • Microsoft Office Excel - All social media - Excellent
  • Other academic preparation: Excellent
  • Advertising creative strategy Excellent
  • Rhetorical criticism Excellent
  • Media communication Excellent
  • Methods of investigation in communication Excellent
  • Capstone course (Tesis) Excellent
  • Academic Excellent
  • Administrative Advertising Excellent
  • Content Excellent
  • Creative strategy Excellent
  • Clients Excellent
  • Client interaction Excellent
  • Excellent customer service
  • Editing Excellent
  • English Excellent
  • Managing Excellent

Core Qualifications

  • Quick learner - Proactive communication
  • Teamwork - Strong ability to organize
  • Strong ability to analyze data to identify industry trends
  • Analytical and data wrangling skills
  • Attention to detail, Experience: I've accomplished to relate with ease with clients and peers that I work with, gotten positive feedback from people that I’ve Worked in the past and present in the industry.

Languages

English
Native or Bilingual

Timeline

Sr. Regional Sales Manager

PICADASA Aguas Frescas
01.2023 - Current

(HUSA) Sales director

Heineken USA/Dos equis/ Tecate/ Dracko marketing agency
01.2018 - 01.2023

Bachelor’s Degree - PR/Marketing

St. Edwards University

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