Manveena Singh
Brookhaven
Summary
Business development leader with proven success in client acquisition and strategic partnerships at Shopbeam. Expertise in digital marketing and e-commerce strategy, complemented by strong negotiation skills. Successfully launched a USDA certified organic brand, enhancing market presence and sustainability. Focused on driving growth and innovation in fast-paced environments.
Overview
30
30
years of professional experience
Work History
Business Development | Digital Marketing | Product Development
MS Consulting
NY
01.2012 - Current
- Created a USDA Certified Organic Skin, Hair and Body brand, 'made in NYC' using 100% renewable energy. One of the only USDA Certified Organic product lines in the world.
- Launched sales channels at www.msOPYN.com, Target.com, and select Whole Foods Stores, expanding brand reach.
- Developed and designed all formulas, products, and packaging while sourcing components to ensure quality and sustainability.
- Provided private label product development and consultation, enhancing client offerings and market presence.
VP Business Development
Shopbeam
01.2012 - Current
- Secured new business in retail, beauty, and fashion verticals, acquiring clients such as Estee Lauder Companies, Stuart Weitzman, Alexander Wang, 7 For All Mankind, Barneys New York, and Bloomingdales.
- Acquired C-Level Board Member from Google and secured investors for seed round funding within first month.
- Shopbeam.com transforms any website into an ecommerce store and makes ads shoppable. Their distributed commerce platform connects brands with digital publishers who are then able to offer their readers a seamless, multi-brand shopping experience.
Adjunct Professor, Mentor, Guest Speaker, Advisory Board Member
The Fashion Institute of Technology FIT
NY
01.2011 - Current
- Developed and taught courses on digital, mobile, e-commerce, and social media for cosmetics and fragrance marketing BS program, enhancing student engagement and industry relevance.
- Facilitated updates to curriculum and internship programs, aligning them with industry trends and improving student readiness for employment.
- Mentored students in business, marketing, product development, networking, negotiations, and career advancement, fostering their professional growth and confidence.
Founder/Chief Executive Officer
Maverick Digital
NY
01.1999 - 01.2011
- Self funded and doubled revenue year over year to 8 figures by 2009.
- Directed award-winning agency focusing on digital, e-commerce, social, and mobile strategy execution.
- Managed clients and led a team of 25 in NYC.
- Negotiated high-level agreements with C-level clients and agencies across all specialty areas.
- Digital Agency of Record: Bacardi Rum, Bacardi Flavors, Martini & Rossi Vermouth, Grey Goose Vodka, Bombay Sapphire Gin, Dewars Scotch, Cazadores Tequila. Retainer Clients: Citigroup, Costa Farms. Clients: Brooklyn Gin, Style Network, The Black Eyed Peas and Issa London.
- Search: SEO-keyword research, content creation/optimization, mobile programs, link analysis, campaign management. SEM-bid management and optimization, landing page optimization, affiliate marketing.
- Social Media: reputation management, content creation/management, brand compliance, influencer outreach, community building, analysis, video design/development, social display and retargeting.
- Mobile: program development and execution, website audits, app and game development, video/commercial design.
- Email: program development and execution, list/database development, lead generation.
Senior Account Executive | Sales
International Flavors and Fragrances (IFF)
NY
01.1996 - 01.1998
- Achieved over $12 million in sales within two years as youngest fine fragrance and personal care account executive at Fortune 500 company.
- Managed key accounts and projects for brands including Bath and Body Works, Victoria's Secret, Abercrombie and Fitch, Jo Malone, Calvin Klein, Donna Karan, and Clinique.
- Highest level training in Perfumery under Sophia Grosjman and chemistry, product formulation and raw materials under Dr. Braja Mookherjee and Mentored by Ann Gottlieb.
- Clarified IFF's position as the largest flavor and fragrance supplier in the global market.
Education
Certificate of Achievement - Academic Honors, 600 Hour Esthetics Course, Outstanding Clinic Performance in Client Services and Up Selling, Advanced Certification in Chemical Peel NY State, Advanced Certification Brazilian Waxing NY State, Advanced Make Up Application
Atelier Esthetique
New York01.2019
BS - Marketing: Cosmetics and Fragrances
Fashion Institute of Technology
New York01.1993
Skills
- Digital marketing
- E-commerce strategy
- Product strategy
- Brand management
- Market analysis
- Sales optimization
- Audience targeting
- Customer management
- Negotiation strategies
- Project planning
- Organizational skills
- Analytical thinking
- Creative problem solving
- Leadership skills
- Team collaboration
- Networking and collaboration
- Effective communication
- Written communication skills
- Verbal communication skills
- Project planning
Languages
- Hindi
- French, Limited working proficiency
- Hindi, Limited working proficiency
Board Memberships
- Fashion Institute of Technology, Cosmetics & Fragrance Marketing Advisory Board Member, New York, NY, 01/01/11, present
- Cosmetic Executive Women's Organization, New York, NY, 01/01/96, present
Timeline
Business Development | Digital Marketing | Product Development
MS Consulting
01.2012 - Current
VP Business Development
Shopbeam
01.2012 - Current
Adjunct Professor, Mentor, Guest Speaker, Advisory Board Member
The Fashion Institute of Technology FIT
01.2011 - Current
Founder/Chief Executive Officer
Maverick Digital
01.1999 - 01.2011
Senior Account Executive | Sales
International Flavors and Fragrances (IFF)
01.1996 - 01.1998
Certificate of Achievement - Academic Honors, 600 Hour Esthetics Course, Outstanding Clinic Performance in Client Services and Up Selling, Advanced Certification in Chemical Peel NY State, Advanced Certification Brazilian Waxing NY State, Advanced Make Up Application
Atelier Esthetique
BS - Marketing: Cosmetics and Fragrances
Fashion Institute of Technology