MANZI VALENTINE BURNS
New York,NY
Summary
Growth-oriented marketer skilled in building and scaling cross-channel programs, including email, content, and events. Expertise in translating engagement metrics into actionable insights while creating structured campaign workflows that enhance efficiency and drive results across diverse teams.
Overview
5
5
years of professional experience
Work History
Associate, Private Wealth Marketing
Blue Owl Capital
New York, NY
04.2025 - Current
- Build and scale cross-channel growth programs across email, nurture and re-engagement journeys, executive social media, webcasts, events, and post-event follow-up, aligning channel plans to fundraising priorities, sales moments, and advisor engagement.
- Develop audience strategies and targeted communications using HubSpot and Salesforce, including segmentation, campaign sourcing, list governance, lead tracking, and follow-up pathways across U.S. and international audiences.
- Own campaign workflows from initial strategy and content intake through build, compliance review, quality assurance, distribution, performance readouts, and recommendations for future testing and optimization.
- Develop operating infrastructure for high-volume marketing programs, establishing campaign calendars, intake processes, approval workflows, QA standards, shared documentation, templates, and recurring stakeholder reporting.
- Translate engagement signals, including open rates and conversions, into actionable insights for stakeholders, clarifying successful strategies and areas for adjustment.
- Lead executive and brand LinkedIn planning, voice development, content creation, compliance coordination, analytics, and fast-turn communications designed to strengthen visibility and engagement with target audiences.
- Support event and webcast marketing before and after key moments by developing promotional communications, audience plans, follow-up journeys, and reporting that extend engagement beyond the event itself.
- Partner across Sales, Product, Content, Compliance, CRM, leadership, agencies, and technology vendors to launch initiatives, improve digital experiences, resolve roadblocks, and coordinate complex deliverables from concept through distribution.
- Identify opportunities to launch and scale programs, creating briefs, trackers, decks, templates, and stakeholder rhythms to facilitate execution from concept to implementation.
Marketing Operations / Business Analyst
American Express
New York, NY
02.2023 - 04.2025
- Executed 10+ concurrent email campaigns monthly across card-member portfolios, managing agendas, creative markups, legal and compliance submissions, and approvals to ensure timely launch and issue resolution.
- Coordinated dependencies across Marketing, Sales, Product, Legal, agencies, and operations teams, applying service-level agreements and prioritization to ensure timely completion of high-stakes refreshes and triggered communications.
- Partnered across Marketing, Product, Sales, Legal, operations, and agency teams to manage competing priorities, troubleshoot roadblocks, and keep high-visibility launches on schedule.
- Created trackers, decks, and process improvements to identify risks, clarify ownership, streamline workflows, and enable autonomous decision-making in a fast-paced environment.
- Used Salesforce, Tableau, JIRA, Meridian, and marketing automation tools to monitor execution, identify trends, and communicate progress, milestones, and recommendations to stakeholders.
Marketing Analyst, Kabbage / Business Blueprint
American Express
New York, NY
08.2022 - 02.2023
- Used Excel, Confluence, Salesforce, Heap, and Tableau to assess campaign performance, optimize onboarding and sales processes, and identify opportunities for testing and value-proposition enhancements.
- Managed analysis and reporting for cross-sell programs, enhancing second- and third-product adoption through targeted campaign strategies.
- Analyzed past campaign outcomes to inform future testing, refine value propositions, and identify enhancements for prospect onboarding and product adoption.
- Developed test plans for subject lines, timing, creative, and segmentation while partnering across teams to advance program enhancements and customer initiatives.
- Developed biweekly presentations translating KPIs and campaign results into actionable narratives and recommendations for marketing team initiatives.
Product Marketing Coordinator
Guidepoint
New York, NY
04.2021 - 08.2022
- Ensured brand and messaging consistency during company rebrand while supporting effective product launches with limited oversight in highly collaborative environment.
- Acted as centralized marketing point of contact, developing internal and external materials that enhanced sales, onboarding, acquisition, and retention efforts across global organization.
- Created compliance-reviewed case studies, battle cards, onboarding documents, coverage sheets, and product how-to guides in partnership with Sales, Technology, Operations, and Compliance.
- Analyzed activity and customer insights using Excel, Salesforce CRM, and Marketing Cloud to inform collateral, positioning, and data-driven marketing decisions.
- Managed multiple workstreams with significant autonomy in lean marketing organization, creating structure to address evolving launch, content, and stakeholder needs.
Education
Bachelor of Arts - English
Trinity College
Hartford, CT05-2019
Skills
- Growth strategy
- Campaign management
- Target audience segmentation
- Lifecycle strategies
- Campaign performance analysis
- Workflow design
- Lead management
- Stakeholder collaboration
- Email marketing and testing
- Executive branding
- Content strategy
- Webinars and events
- Platforms: HubSpot, Salesforce CRM, Marketing Cloud, Tableau, Mondaycom, Hootsuite, Microsoft Suite
Timeline
Associate, Private Wealth Marketing
Blue Owl Capital
04.2025 - Current
Marketing Operations / Business Analyst
American Express
02.2023 - 04.2025
Marketing Analyst, Kabbage / Business Blueprint
American Express
08.2022 - 02.2023
Product Marketing Coordinator
Guidepoint
04.2021 - 08.2022
Bachelor of Arts - English
Trinity College