Summary
Overview
Work History
Education
Skills
Languages
Activities
Timeline
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MAO-YUE OWN

MAO-YUE OWN

Harrison,NJ

Summary

Dynamic Paid Social Associate Director with a proven track record of 9 years. Expert in campaign optimization and data analysis, I excel in developing strategic roadmaps that enhance performance. Adept at client relationship management, I transform insights into actionable strategies for impactful results.

Overview

9
9
years of professional experience

Work History

Paid Social Associate Director

Block & Tam
New York, USA
11.2024 - Current
  • Proven ability to manage social media initiatives for major brands such as ME+EM, Alexander Wang, Ramy Brook, and Calpak on a global scale
  • Oversee Strategy and build out comprehensive testing roadmaps to improve performance on a channel and site level
  • Implement new account efficiencies operating above 1 ROAS
  • Provide full scale audits for potential clients and present recommendations and optimizations to improve their account

Paid Social Manager

Dermstore
New York, USA
08.2023 - 11.2024
  • Implement new account efficiencies, operating below the 100% COS level
  • Increase the monthly paid social budget by 44% year over year and increase revenue by 124% year over year
  • Launch Meta Shops and optimize Dermstore's catalog campaign to Shops to decrease CPA by 25% and increase the new customer percentage by 240%
  • Understanding how to set up, analyze, and optimize large-scale, full-funnel paid social campaigns
  • Successfully growing accounts from a revenue perspective, showing incremental improvements inline with target KPIs you have set
  • Concisely articulate performance updates to key stakeholders and champion the Paid Social channel
  • Develop test plans and roadmaps to continually learn and refine campaigns
  • Work with internal and external partners included but not limited to Meta, Pinterest, Snap and TikTok to achieve revenue and ROAS targets

Paid Social Team Lead

Spinutech
Philadelphia, USA
01.2022 - 08.2023
  • Manage over 2.5 million dollars worth of social media budget per month to run full-funnel strategies for clientele
  • Design, implement, and optimize paid social media strategies to achieve marketing goals for a variety of clients across multiple industries with a focus on eCommerce
  • Develop strong insights and turn data into actionable results
  • Proficient with Facebook business manager, Instagram, TikTok for business, and Pinterest

Paid Social Strategist (Account Manager)

AB&C Creative
Philadelphia, USA
07.2021 - 01.2022
  • Reviewed current processes to identify areas for improvement or optimization.
  • Recommended new approaches based on best practices in the industry.
  • Established and monitored KPIs to evaluate performance and identify areas for improvement.
  • Evaluated individual and team business performance and identified opportunities for improvement.

Senior Paid Social Coordinator

Kraus Marketing
Morristown, USA
04.2019 - 07.2021
  • Planned and executed campaigns on multiple digital platforms including email, search engine optimization, display advertising, and paid social media.
  • Created and managed promotional campaigns across multiple channels, including social media, email, print materials, web content.

Paid Social Coordinator

Insta Graphic Systems
Cerritos, USA
08.2017 - 01.2019
  • Reviewed competitor activity across all channels to identify areas of improvement or opportunity.
  • Drove growth in event management business by continuously researching and implementing improved strategies to exceed client expectations.

Social Media Specialist

Thrive Market
Marina Del Rey, USA
04.2016 - 08.2017
  • Posted new content for products and services when managing marketing and release calendars.
  • Analyzed key metrics to measure the success of campaigns on a regular basis.
  • Developed and implemented strategic social media marketing plans.

Education

BACHELOR OF ARTS - MUSIC PERFORMANCE

Rowan University
01.2014

High School Diploma -

West Windsor Plainsboro High School South
West Windsor, NJ
06-2008

Skills

  • GA4 Certified
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok Ads Manager
  • Pinterest Ads Manager
  • Snapchat Ads Manager
  • Reddit
  • ChatGPT and Gemini 20
  • Performance analysis
  • New customer acquisition
  • Social listening
  • Motion
  • Smartly
  • Marpipe
  • Liveramp
  • Fospha
  • Shopify
  • Tableau
  • Adobe
  • Testing roadmaps
  • Northbeam
  • Microsoft Office
  • Google Sheets
  • Canva (graphic design)
  • Budget management and development
  • Team leadership
  • Revenue generation
  • Cross-platform advertising
  • Full-funnel marketing
  • Project Management
  • Running Brand, Conversion, and Search Lift Studies

Languages

English
Professional
Chinese (Mandarin)
Limited

Activities

  • Subscriber to 'Social Media Week'
  • Attended Social Media Week Live Event, 06/13/17 - 06/16/17
  • Attended SMX Digital Event, 06/22/20 - 06/23/20

Timeline

Paid Social Associate Director

Block & Tam
11.2024 - Current

Paid Social Manager

Dermstore
08.2023 - 11.2024

Paid Social Team Lead

Spinutech
01.2022 - 08.2023

Paid Social Strategist (Account Manager)

AB&C Creative
07.2021 - 01.2022

Senior Paid Social Coordinator

Kraus Marketing
04.2019 - 07.2021

Paid Social Coordinator

Insta Graphic Systems
08.2017 - 01.2019

Social Media Specialist

Thrive Market
04.2016 - 08.2017

BACHELOR OF ARTS - MUSIC PERFORMANCE

Rowan University

High School Diploma -

West Windsor Plainsboro High School South
MAO-YUE OWN