Summary
Overview
Work History
Education
Skills
Timeline
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Maple Rudy

Buckeye,AZ

Summary

Results-oriented account director with 10+ years of experience in advertising, marketing, and promotions across multiple mediums including eCommerce, radio, print, digital, social, paid search, sponsorship, and experiential. Specializes in managing domestic and international brands while supporting major CPGs and retailers such as Kroger, Meijer, and Hy-Vee.

Overview

19
19
years of professional experience

Work History

Director, Customer Development

Mars United
01.2022 - Current
  • Drove strategic planning, concept development, and execution of integrated shopper marketing initiatives for Keurig Dr Pepper facilitating leading retailers like Kroger, Meijer, and Hy-Vee.
  • Led a team of five account managers while serving as an integral member of the executive leadership team.
  • Grow existing accounts by identifying incremental opportunities and proactively developing proposals that align with client priorities and the agency's suite of tools and services.
  • Develop digital shopper strategies, leveraging proprietary data solutions, to connect with customers across multiple platforms.
  • Developed and implemented strategies for enhancing operational processes and organizational efficiency.
  • Recruited, trained, supervised, evaluated and mentored staff members.
  • Drove the development of promotional campaigns that showcased specific products or services by working closely with other members of the marketing team.
  • Collaborated with marketing team to devise strategies according to research findings.
  • Compiled analytics reports for monitoring digital campaign effectiveness.

Senior Manager, Customer Development

The Mars Agency
07.2021 - 01.2022
  • Contributed to strategic planning efforts by managing the development and execution of customized marketing plans that resulted in increased sales, volume, and brand equity.
  • Created comprehensive program recaps and analyzed data for future programming at Conagra Brands
  • Managed KPM and vendor relationships for strategic and operational 2022 initiatives.
  • Guides and supports the development of newly hired colleagues
  • Executed policies to optimize operations, lessen expenditure, and boost output.
  • Provided guidance to junior employees on company procedures and customer satisfaction principles.
  • Extracted key insights from market research survey data to drive organizational growth initiatives.
  • Managed interdepartmental coordination to achieve timely and cost-effective completion of projects.
  • Devise suitable approaches to tackle emerging trends and stay ahead of market competition.
  • Identified operational improvement areas by analyzing processes and conducting benchmarking studies.

Manager, Customer Development

The Mars Agency
04.2019 - 07.2021
  • Successfully managed program execution for Conagra Grocery and Refrigerated, Nestle Waters, and Tillamook Shopper Marketing teams.
  • Implemented targeted marketing programs per account across multiple platforms which resulted in increased revenue growth.
  • Managed relationships with KPM and vendors to facilitate tactical planning.
  • Monitored program efficacy via Stratum reports and vendor findings.

Business Development Manager

Advantage Sales and Marketing
09.2018 - 04.2019
  • Designed visually appealing presentations to attract potential business prospects.
  • Managed a database containing both existing customers and potential leads.
  • Gathered data on the latest market developments in my industry and tracked competitors’ actions to identify new growth opportunities.
  • Drafted proposals for potential clients requesting information responses.
  • Identified potential clients, built relationships, and negotiated contracts.
  • Organized meetings between senior management and prospective customers.
  • Identified improvement areas in products and services by analyzing customer feedback.

Senior Client Services Manager

Advantage Sales and Marketing
05.2014 - 09.2018
  • Managed and planned events for renowned brands including P&G, Unilever, and Campbells.
  • Demonstrated expertise in strategic event planning
  • Responsible for overseeing budgets of the client service team
  • Managed client relationships to provide exceptional service and resolve issues effectively.
  • Supported the development of client service strategies through strategic planning and policy implementation.
  • Managed and addressed customer inquiries and complaints in a prompt manner.

Sales & Marketing Manager

Allstate Insurance
09.2012 - 05.2014
  • Developed marketing campaigns to promote insurance products and services.
  • Conducted market research to identify customer needs and preferences.
  • Planned, organized and directed promotional activities to increase sales of insurance policies.
  • Created content for digital platforms such as websites, blogs, email newsletters and social media accounts.
  • Collaborated with internal teams to develop effective marketing plans that meet organizational objectives.

Branch Manager

United States Postal Service
07.2005 - 09.2012
  • Streamlined coordination of Carrier and Mail Clerk teams for improved delivery and service
  • Scheduled and planned weekly carrier routes to ensure daily delivery of mail
  • Oversaw and maintained budgets on different time frames - weekly, monthly, and yearly.
  • Coordinated customer service for the Cincinnati USPS Executive team
  • Monitored staff performance and provided guidance on operations, safety procedures, and customer service protocols.
  • Developed and implemented process improvements to increase efficiency in delivery times.
  • Directed daily sorting of mail into designated categories according to postal regulations.
  • Analyzed customer feedback to identify areas for improvement and developed strategies to address them.
  • Created reports detailing the progress of delivery routes and addressed any issues that arose during transit.
  • Ensured compliance with government regulations regarding mailing processes and procedures.
  • Coordinated with other departments to ensure timely delivery of packages between locations.
  • Maintained accurate records of all incoming and outgoing mail, parcels, and shipments.
  • Provided training to new employees on proper handling techniques for different types of items being shipped or delivered.
  • Resolved customer complaints related to mail delivery services in a timely manner.
  • Tracked inventory levels of supplies used in the shipping process such as labels, packaging materials.

Education

College of Saint Scholastica
Duluth, MN

Skills

  • Campaign Metrics Analysis
  • Team Recruiting and Hiring
  • Strategic Planning and Alignment
  • Marketing Strategy Development
  • Analytical Thinking
  • Vendor Management
  • Brand Awareness
  • Social Media Marketing
  • Data-driven decision-making
  • Relationship Building

Timeline

Director, Customer Development

Mars United
01.2022 - Current

Senior Manager, Customer Development

The Mars Agency
07.2021 - 01.2022

Manager, Customer Development

The Mars Agency
04.2019 - 07.2021

Business Development Manager

Advantage Sales and Marketing
09.2018 - 04.2019

Senior Client Services Manager

Advantage Sales and Marketing
05.2014 - 09.2018

Sales & Marketing Manager

Allstate Insurance
09.2012 - 05.2014

Branch Manager

United States Postal Service
07.2005 - 09.2012

College of Saint Scholastica

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Maple Rudy