Mara Farina
MIAMI,FL
Summary
Results-driven and highly motivated executive with over 25 years of production, management, and team leadership experience. Proven track record in delivering complex projects on time and within budget. Skilled in strategic planning, effective communication, and problem-solving. Seeking to leverage extensive skills and expertise to contribute to the success of a dynamic organization.
Overview
15
15
years of professional experience
Work History
VP Noticias Univision 24/7 On Vix
Televisa Univision
01.2021 - Current
- Project lead of Univisions 24/7 News Streaming Channel Launch
- Continued oversight of Daily News Programming and News Specials
- Production Lead of Breaking News and Continuous coverage efforts both from the Field and daily Studio productions
- Experience in P&L, Contracts and Budget oversight
- Work directly with Art and Marketing teams for promotional opportunities and overall look and feel of daily shows and specials
- Lias with Analytics and Programming Team to leverage Audience growth, retention on Streaming, Social, Podcast, Digital and Radio platforms
- Leadership of a large team including Executive Producers, News Anchors and freelance Staff
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Identified opportunities to improve business process flows and productivity.
- Managed financial, operational and human resources to optimize business performance.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Created succession plans to provide continuity of operations during leadership transitions.
Vice President Of Production Services
Fusion Media Group
Miami
01.2017 - 01.2021
- Key Member of Launch Team of Fusion Media Group
- Managed budgets, timelines, and resources for multiple projects simultaneously
- Oversight of Production Management Team in Miami, NY and LA Bureaus
- Onsite Production Management of Daily Live shows, Specials and Documentaries
- America with Jorge Ramos, UNews and Naked Truth Series
- Fostered a culture of innovation by encouraging experimentation and risk-taking within the production department ie Black & Brown Forum.
- Developed and implemented strategies to increase production efficiency.
Director Of Production Management ( Promoted )
Fusion Media Group
01.2013 - 01.2017
- Oversight of Day to Day of Production and Post Production Teams
- Budget, Scheduling and P&L.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Line Producer
Viacom International Networks
01.2010 - 01.2013
- Responsible for Production Oversight of all Nickelodeon Scripted Series
- Budget P&L's, Tax Incentive for Scripted Florida based productions
- Budgeting and Oversight of all Promotional Series Elements (Music Videos and On Air Promos)
- Extensive experience in Florida Child Labor Laws & On Set Education
- Maintained Daily Production Schedules
- Oversight of Promotional Content Development and Execution
- Proactively troubleshooting routine and unexpected production issues
- When working with Minors, Magic and LiveStock anything can go wrong.
Education
Skills
- Breaking News and Live Event
- General Management, P&L Oversight
- Linear, Streaming, Digital and Live Productions
- Complex Problem Solving
- Strategic Planning / Scheduling
- Organizational Skills
- Coaching and Mentoring
- Leadership Development
- Team Leadership
- Relationship Building
- Decision-Making
- Critical Thinking
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
VP Noticias Univision 24/7 On Vix
Televisa Univision
01.2021 - Current
Vice President Of Production Services
Fusion Media Group
01.2017 - 01.2021
Director Of Production Management ( Promoted )
Fusion Media Group
01.2013 - 01.2017
Line Producer
Viacom International Networks
01.2010 - 01.2013