Results-driven Project Manager with a strong foundation in Consumer Packaged Goods (CPG) Sales and Marketing. A diverse background spanning across outside sales, retailer marketing, design agency, brokerage, and corporate headquarters roles enables a holistic, cross-functional approach to managing complex initiatives from concept to execution.
Hi, I’m
Mara Flynn-Rothman
Walnut Creek,CA
Summary
Overview
38
years of professional experience
Work History
Del Monte Foods
Commercialization Manager
2025.04 - Current (1 education.year_Label & 3 education.months_Label)
Job overview
- Managed commercialization process for largest and most profitable business units from initial concepts to market launch
- Worked cross-functionally with teams to ensure a successful execution
- Ongoing process improvement to drive efficiency
- Full timeline responsibility
- Mentored staff, fostering professional growth and enhancing team performance in high-pressure environments.
Del Monte Foods
Channel Development Manager
2020.05 - 2024.02 (3 education.years_Label & 9 education.months_Label)
Job overview
- Partnered with sales team to analyze market trends to identify opportunities for channel expansion and product positioning.
- Qualified new items based on sales viability, sales growth and margin
- Created full portfolio of new products for the value channel generating $185MM in sales
- Led cross-functional teams consisting of sales and marketing in executing successful product development and commercialization
- Launched successful product portfolios for Club, Value and Natural Channels
- Developed and implemented channel strategies to enhance market penetration and drive revenue growth
- Developed process and workflow to effectively manage projects and expectations
- Managed and mentored Associate Brand Manager
Del Monte Foods
Sales Strategy and Planning (Marketing Rotation)
2019.08 - 2020.05 (9 education.months_Label)
Job overview
- Led go-to-market strategy for Broth, Tomato and Produce business units
- Managed new product launches trade support
- Provided in house sales support and management for trade shows, sales samples
- Led development of national sales meeting and new product presentations
Del Monte FoodsWalnut Creek, California
Store Brands Manager
2015.08 - 2019.08 (4 education.years_Label)
Job overview
- Project managed store brands programs for Costco, Kroger and Ahold
- Worked directly with retailers co-developing labels for domestic and international businesses
- Mentored junior managers, fostering professional growth and improving team cohesion.
- Analyzed operational workflows to identify inefficiencies and recommend process improvements.
- Oversaw budget management, ensuring resources were allocated effectively across departments.
U.S. NutritionWalnut Creek, California
Regional Manager-Albertsons Companies
2013.06 - 2015.06 (2 education.years_Label)
Job overview
- Managed multiple national brands (including Private Label) in territory consisting of Safeway, Supervalu, Albertsons and Winco
- Increased 2013 sales by 21% and 2014 sales by 17% and grew incremental display volume by 400%
- Managed broker relationships for both headquarters and retail execution
Sterling Brands
Marketing Project Manager at Safeway
2011.01 - 2013.06 (2 education.years_Label & 5 education.months_Label)
Job overview
- Managed redesign project for Safeway's largest brand portfolio for wide range of food categories
- Served as liaison between agency and retailer managing relationship onsite
- Worked with cross-functional teams to drive creative direction for packaging design project
- Developed and presented creative briefs for packaging design to ensure category relevancy and brand standards are being met
Daymon Worldwide
Business Manager
2008.03 - 2010.10 (2 education.years_Label & 7 education.months_Label)
Job overview
- Managed Family Care Categories for Safeway Inc. and Longs Drugs
- Gained representation for desk resulting in 13% revenue increase
- Established relationships between Suppliers, Consumer Demand, Sourcing and Innovation teams to implement new products and programs
- Direct report responsibility managing sales analyst for Family Care
Adjuvant Solutions Inc.
Regional Business Manager
2005.08 - 2008.03 (2 education.years_Label & 7 education.months_Label)
Job overview
- Partnered with customers to develop new items and understand their packaging needs
- Trained sales independent contractors on product lines features and benefits
- Managed and supported daily operations of field sales staff including sales presentations
- Designed a sales, marketing and communication plan for field sales team
- Managed office support staff
Kayser-Roth Corporation
Regional Business Manager
1998.04 - 2005.08 (7 education.years_Label & 4 education.months_Label)
Job overview
- Led broker, retail and key account teams in western markets to reach volume objectives. Territory included Safeway, Albertsons, Longs, Associated, Raleys and multiple distributors
- Regional Business Manager of the Year 2002
- Successfully increased category sales and market share for numerous west coast retailers
Whitehall Robbins (Wyeth Consumer Health Care)
Retail Sales Representative
1995.01 - 1998.01 (3 education.years_Label)
Job overview
- #1 sales representative out of 8 in 1996 and 1997
- Sold in new products at retail
- Maintained competitive pricing
- Sold displays and large seasonal orders
Bayer Consumer Care
Territory Manager
1988.01 - 1995.01 (7 education.years_Label)
Job overview
- Team Leader for Longs Drug field sales group. Provided templates, and sales materials to team to coordinate and maximize field efforts
- Managed territory consisting of Northern California key accounts and store doors
- Sold in new distribution at headquarter level and implemented at retail
- Influenced and communicated category strategic and tactical plans for specific categories
- Managed food broker and their reset team for analgesic and cough cold categories for Lucky Stores
- Territory Manager of the year award 1993
- Winner of “Trip to Rome” sales contest 1992
Education
University of California, Santa BarbaraSanta Barbara, CA
Bachelor of Arts from Liberal Studies
University Overview
Paid for 100% college education while working as a pharmacy clerk
Skills
- Excellent Project Management skills
- New Product Launches
- Process Improvement
- Design and Print Production Management
- MS Project, JIRA, OKTA, BOX, and Microsoft Teams
Timeline
Commercialization Manager
Del Monte Foods
2025.04 - Current (1 education.year_Label & 3 education.months_Label)
Channel Development Manager
Del Monte Foods
2020.05 - 2024.02 (3 education.years_Label & 9 education.months_Label)
Sales Strategy and Planning (Marketing Rotation)
Del Monte Foods
2019.08 - 2020.05 (9 education.months_Label)
Store Brands Manager
Del Monte Foods
2015.08 - 2019.08 (4 education.years_Label)
Regional Manager-Albertsons Companies
U.S. Nutrition
2013.06 - 2015.06 (2 education.years_Label)
Marketing Project Manager at Safeway
Sterling Brands
2011.01 - 2013.06 (2 education.years_Label & 5 education.months_Label)
Business Manager
Daymon Worldwide
2008.03 - 2010.10 (2 education.years_Label & 7 education.months_Label)
Regional Business Manager
Adjuvant Solutions Inc.
2005.08 - 2008.03 (2 education.years_Label & 7 education.months_Label)
Regional Business Manager
Kayser-Roth Corporation
1998.04 - 2005.08 (7 education.years_Label & 4 education.months_Label)
Retail Sales Representative
Whitehall Robbins (Wyeth Consumer Health Care)
1995.01 - 1998.01 (3 education.years_Label)
Territory Manager
Bayer Consumer Care
1988.01 - 1995.01 (7 education.years_Label)
University of California, Santa Barbara
Bachelor of Arts from Liberal Studies