MARA JIMENEZ

Core Responsibilities

Strategic Brand Launch & Business Development:

• Spearheaded the brand's entry into the U.S. market, from initial market analysis to the successful launch of flagship locations.
• Conducted in-depth market research to identify and secure prime real estate for new store locations within the Houston area, managing all real estate procedures and negotiations.
• Developed and executed a comprehensive go-to-market strategy, including full operational setup and launch.

Operational & Systems Management:

• Oversaw the selection, installation, and integration of multiple operational platforms, including point-of-sale (POS) systems, payroll, and logistics software.
• Established and optimized all store procedures and protocols, from inventory management to daily operations, to ensure efficiency and profitability.
• Managed and coordinated all aspects of merchandise logistics, from receiving to distribution, to ensure a seamless flow of product.

Team Leadership & Human Resources:

• Built the brand's U.S. retail team from the ground up by leading the end-to-end recruitment, hiring, and onboarding process for all staff.
• Developed and implemented training programs to ensure a high level of product knowledge and customer service across the team.
• Fostered a strong, high-performance culture aligned with the brand's core values.
• Led and developed team of district associates and oversaw creation of district-specific plans.

• Cultivate client relationships, boosting referrals and repeat business
• Coordinate events to enhance brand visibility and generate new leads
• Collaborate with teams to create effective client solutions
• Foster partnerships, increasing inter-company collaboration
• Spearhead strategic partnerships and market expansion initiatives while implementing new client engagement strategies to drive sustainable business growth
• Analyze market trends and competitor activities to identify untapped business opportunities and develop data-driven growth strategies

• Managed 100+ accounts, enhancing employee training and engagement for company goals.
• Consistently exceeded quarterly sales targets, demonstrating strong results.
• Implemented effective train-the-trainer programs for optimal product knowledge.
• Supported employee development, fostering a collaborative work environment.
• Contributed to company initiatives with measurable impact on performance.
• Spearheaded strategic account management initiatives, driving revenue growth through targeted client relationships and successful train-the-trainer programs

• Cultivated client relationships with consistent communication, boosting satisfaction and retention.
• Led onboarding and training sessions, enhancing team skills and improving service delivery.
• Exceeded sales targets through strategic planning and effective time management.
• Implemented client feedback to refine processes, resulting in improved client experiences.
• Utilized analytical skills to identify growth opportunities, contributing to company goals.
• Streamlined client onboarding processes and implemented strategic engagement protocols, driving substantial improvement in customer satisfaction scores

• Developed consultative sales skills, enhancing team performance
• Led market expansion initiatives across South Texas and Arizona, launching 6 successful clinics and developing high-performing clinic managers through strategic sales training.
• Implemented data-driven sales strategies and performance metrics, resulting in consistent achievement of revenue targets and enhanced upsell performance.
• Mentored clinic managers in consultative selling techniques, fostering professional growth and establishing standardized operational excellence.

• Managed hiring and training, improving team development and retention across 50+ members.
• Executed performance goals, achieving productivity growth and surpassing company expectations.
• Conducted regular meetings for objective setting, performance evaluation, and team development.
• Resolved HR issues, fostering a collaborative environment and enhancing team efficiency.
• Led regional operations across 12 locations, driving consistent top-3 district performance among 12 districts while managing and developing a 50+ member team.

• Led flagship store operations, optimizing sales strategies and implementing performance tracking systems while mentoring staff to exceed service excellence benchmarks
• Streamlined inventory management protocols and audit procedures, enhancing operational efficiency while maintaining precise stock control standards
• Developed comprehensive staff training programs, fostering a culture of continuous improvement and exceptional customer service standards

• Led field strategy to boost direct sales, achieving sales targets and enhancing team performance.
• Built a strong organization through strategic recruitment and continuous training initiatives.
• Led million-dollar sales district through strategic field implementation, driving profitable sales growth while managing administrative budget and sales targets
• Cultivated high-performing multicultural teams through targeted recruitment, comprehensive training programs, and continuous professional development initiatives
• Transformed district performance by implementing innovative leadership development strategies, focusing on talent retention and organizational growth