Hi, I’m
María Laboy-Perez
BROOKLYN,NY
Summary
- Over 12 years of organizational, administrative, operational, and managerial skills honed through academic and professional projects.
- Over 12 years of experience in launching and conducting communications and public relations campaigns for clients in non-profit, arts, culture, lifestyle, music, entertainment, fashion and beauty industries.
- 15 years of experience doing concept development, design development, and graphic presentations. Developed, launched and grew more than 30 creative brands in the past 10 years. Launched 6 of those from zero.
- Over 5 years of experience in retail environments, customer service, client retention, sales increase, upselling techniques, processes implementation and drive profitability.
- 5 years of multicultural DEI marketing experience.
Overview
15
years of professional experience
10
years of post-secondary education
2
Languages
Work History
Vox Media
Marketing Diversity Equity & Inclusion Strategist
01.2022 - 01.2024
Job overview
- Researched, created and implemented the companies 5 key inclusive language core tools (long format documents) that now serve as a guide to all Vox Media’s marketers and sellers
- Developed over 25 go to market documents (of multicultural proactive insights per consumer segment for the categories of Auto, Beauty, Finserv, Telco, CPG, QSR & Spirits) to be used in RFP’s and support sellers in leveraging diverse reach and segments’ affinities conversations with brands and clients
- Worked-on from a multicultural marketing and inclusion leans over 200 RFP’s projects at several budget tiers that resulted in many wins like the followings– Jack Honey Art Beats & Lyrics | $2MM+, Coca-Cola Fanta Fenix | $900K+, Pacifico Clara FY24 I $500K
- Consulted as part of the team that created the Language Please for Marketers platform with funding from the Google News Initiative’s Innovation Challenge
Lalaboy PR
Co-Founder - Communications, PR, Branding & Strategy Consultancy
01.2009 - 01.2022
Job overview
- Development and creation of new communications venture focusing on multicultural markets and other underserved audiences, such as but not limited to Latinx, Black, LGBTQ markets in the United States
- Manage business plan, marketing strategy, company image, and new partnerships
- Brand design, marketing concepts development, creation of news releases and other informational content for media outlets for internationally recognized clients including: Superfine! Art Fair, Remezcla, Cesar Ramírez, among others
- Establish, build, and maintain relationships with editors and media outlets
- Earned media placements in NY Magazine, Fader, ABC News, Hyperallergic, NY Daily News, Billboard, among others, from successful strategic social media & traditional media placements
- Produce Communications, PR and social media campaigns for clients and events such as Belly Of The Beast Media, Caribbean Cultural Center African Diaspora Institute, Found Sound Nation, LADAMA Music, among others
Center For Puerto Rican Studies CUNY
Executive Assistant & Branding Manager
01.2014 - 01.2016
Job overview
- Management work for 3 executive branches: operations, outreach, and research
- Direct workplans & workflows for several departments: communications, publications, media, events, partnerships, development funding, content management, art, archives and library
- Development and management of several communications projects: rebranding, website redesign & marketing
PUCPR | School Of Architecture
Associate Professor
09.2013 - 12.2013
Job overview
- Created, developed and taught a Marketing and Branding through Commercial Communication class for Designers with a focus on business development assessment and entrepreneurship in the digital age
- Taught a seminar class of 13 mixed junior & thesis architecture students, and was solely responsible for course content
- Developed marketing and branding exercises based top recognized Architecture Branded Firms
- Evaluated highly by students for fostering independent creative entrepreneurial thinking and strengthening their skills
Mosaico Media LLC | Remezcla
Operations Manager | Production Assistance
01.2010 - 01.2013
Job overview
- Manage structures & processes for several departments: administration, accounting, legal, editorial, and production
- Develop new organizational processes, workflows, policies, and procedures with minimal ramp-up time
- Production assistance on experiential marketing campaigns for the Latino Market for clients, such as PepsiCo., Heineken, Chivas, and Absolut, among others
Education
Parsons School of DesignManhattan, NY
M.Arch. from Masters in Architecture
01.2003 - 01.2006
University of PR, School of ArchitectureSan Juan, PR
B. A. from Environmental Design
01.1999 - 01.2003
Landmark WorldwideManhattan, NY
Professional & Personal Development from Leadership Program
01.2011 - 01.2014
Skills
Strategic planning
Creative thinking & idea development
Brand strategy
Content strategy & development
Project management
Consumer behavior research
Client relationship management
Media relations
Market research and analysis
Softwares: MS Office Word, MS Office PowerPoint, MS Office Excel, Adobe CS, Adobe Illustrator, Adobe In-Design, Photoshop, AutoCAD, Sketch-Up, 3D StudioMax
Timeline
Marketing Diversity Equity & Inclusion Strategist
Vox Media
01.2022 - 01.2024
Executive Assistant & Branding Manager
Center For Puerto Rican Studies CUNY
01.2014 - 01.2016
Associate Professor
PUCPR | School Of Architecture
09.2013 - 12.2013
Landmark Worldwide
Professional & Personal Development from Leadership Program
01.2011 - 01.2014
Operations Manager | Production Assistance
Mosaico Media LLC | Remezcla
01.2010 - 01.2013
Co-Founder - Communications, PR, Branding & Strategy Consultancy
Lalaboy PR
01.2009 - 01.2022
Parsons School of Design
M.Arch. from Masters in Architecture
01.2003 - 01.2006
University of PR, School of Architecture
B. A. from Environmental Design
01.1999 - 01.2003