Mara Peverini
Grand Rapids,MI
Summary
Experienced communication professional, writer, and content strategist skilled at crafting tailored stories to effectively convey messages to diverse audiences and build a strong brand identity. Demonstrates a profound passion for the transformative power of communication in shaping narratives and influencing audiences. Expertise in strategic planning, cross-department collaboration, and consistently delivering successful projects on time.
Overview
12
12
years of professional experience
Work History
Producer
WOOD TV 8 - Nexstar Media Group
01.2022 - Current
- Selected, researched, and wrote stories for the second most-watched show at WOOD TV, the leading TV station in West Michigan.
- Expanded target audience by increasing the number of viewers by 5,000 in 6 months.
- Worked cross-functionally with the marketing, creative services, and sales teams to craft and implement new concepts and strategies that could drive engagement and increase brand visibility
- Tailored story selection and narrative to align with audience expectations and needs to make newscast more relatable and engaging
- Reviewed demographic data, TV ratings, website traffic analytics, and information collected through surveys and/or focus groups to better identify communication needs
- Managed multiple moving parts and extensive workload in a fast-paced environment while always delivering the final product in a timely manner
- Detail-oriented, skilled in simplifying complex narratives
- Collaborated with external organizations - such as PR groups, marketing agencies and non-profit - to cover some major events and campaigns, as well as topics relevant to the general public
News Producer
WILX TV 10 - Gray Television
06.2020 - 01.2022
- Daily news developments and constant breaking news, worked well under pressure, respected deadlines and delivered content with accuracy and in short time frames
- Developed communication strategies and content to build brand identity through team meetings, and review of television ratings provided by the sales department
- Collaborated with news team, school districts, marketing and pr agencies and nonprofits to cover high-profile local events, political events and elections
- Worked closely with PR departments, organizations to promote consumer products, and client's expertise, to develop informative and promotional segments to deliver on TV
Executive Producer & Graduate Assistant
News Central 34
09.2019 - 05.2020
- Instructed students on how to produce, research, and write effectively
- Solely responsible for guiding students in news gathering, story-writing, and segment production
- Oversaw work of 15 students
- Ensured strict deadlines were met on a daily basis
- Supervised daily schedules for news and production crews.
Press Officer
LUISS Guido Carli
10.2015 - 06.2016
- Represented the press office during university functions.
- Facilitated media partnerships to ensure comprehensive coverage on diverse topics such as economy, social media, art and culture.
- Drafted press releases, media advisories, and editorial letters.
Artistic Director & Speaker
RadioLUISS
10.2012 - 02.2018
- Developed and published engaging narratives across multiple formats.
- Auditioned, selected, and trained team members.
- Managed project timelines and ensured timely delivery of content.
- Hosted an acclaimed radio show named 'Series Town' focused on American Pop Culture.
- Reported on university student council elections in 2017; produced content that reached more than 30,000 people on Facebook
- Conducted interviews with directors, actors, bloggers, social media personalities, entrepreneurs and CEOs
Lifestyle Production Intern
WOOD TV 8 - Nexstar Media Group
05.2019 - 08.2019
- Assisted and supported lifestyle department in the studio and in the field
- Researched content for wotv4women.com
- Managed, coordinated and promoted community events
- Wrote and produced segments for the lifestyle show 'Eightwest'
News Intern
Sky TG24
06.2016 - 08.2016
- Developed numerous narratives across diverse media channels.
- Coordinated newsroom assignments with producers, reporters and editors.
Education
Master of Arts - Journalism And Mass Communication
Central Michigan University
Mount Pleasant, MI05.2020
Master of Arts - International Relations
LUISS Guido Carli
02.2018
Bachelor of Arts - Political Science
LUISS Guido Carli
10.2015
Skills
- Italian native
- Storytelling
- Copywriting
- Content strategy
- Multi-media marketing
- Brand awareness
- Customer relations
- Public relations
- Adobe photoshop expertise
- Project management experience
- Problem-solving
- Critical thinking
Languages
Italian
Native or Bilingual
Timeline
Producer
WOOD TV 8 - Nexstar Media Group
01.2022 - Current
News Producer
WILX TV 10 - Gray Television
06.2020 - 01.2022
Executive Producer & Graduate Assistant
News Central 34
09.2019 - 05.2020
Lifestyle Production Intern
WOOD TV 8 - Nexstar Media Group
05.2019 - 08.2019
News Intern
Sky TG24
06.2016 - 08.2016
Press Officer
LUISS Guido Carli
10.2015 - 06.2016
Artistic Director & Speaker
RadioLUISS
10.2012 - 02.2018
Master of Arts - International Relations
LUISS Guido Carli
Bachelor of Arts - Political Science
LUISS Guido Carli
Master of Arts - Journalism And Mass Communication
Central Michigan University
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