Summary
Overview
Work History
Education
Skills
Timeline
Generic

MARA RADIS

Potomac,MD

Summary

SUMMARY

With over two decades of experience in corporate communications, marketing, brand strategy, and content development, I have consistently driven business growth by enhancing brand visibility, fostering strategic partnerships, and executing comprehensive marketing campaigns. My expertise in branding initiatives, digital marketing, and lead generation has significantly increased market share and customer acquisition. I bring a proven ability to align marketing strategies with business objectives across various industries.

Overview

30
30
years of professional experience

Work History

Director, Growth Marketing, Brand and Content Development

AVENDRA/ARAMARK
11.2014 - 07.2024
  • Oversaw strategic marketing activities for lead generation and brand awareness. Managed corporate brand strategy, content development and sales messaging efforts for Avendra’s hospitality business. Assumed increased responsibilities of marketing activities across all GPO brands at Aramark.
  • Managed sponsorships at industry events and conferences for lead acquisition, fostered partnerships with leading associations across verticals, collaborated with sales and account management to increase market share through digital nurture campaigns, web and social media content, and SEO to support customer acquisition goals.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth. Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Increased company revenue by developing and implemented marketing strategies to use for improved web conversions, RFP and RFI requests, earned and paid media launches, and promotions.
  • Elevated company profile in industry by spearheading comprehensive rebranding initiative, advertising campaigns, and thought leadership for executive team.
  • Expanded into new markets, conducting thorough market analysis and establishing key local partnerships.
  • Navigated company through periods of significant change, maintaining focus on long-term strategic goals.

Sr. Corporate Communications and Americas Marketing Manager

NOTABLE SOLUTIONS, a NUANCE Company
01.2011 - 01.2014
  • Responsible for channel and product marketing strategy, messaging, demand generation and communications
  • Supported strategic and tactical sales efforts for healthcare, finance, legal and public-sector markets to support quarterly revenue expectations
  • Oversaw annual events and trade shows with channel partners, dealers and users to increase sales
  • Managed regional email campaigns, webinars, and demand gen for contact acquisition and nurturing
  • Supported partner programs, developed product and vertical messaging and collateral materials to create new business channels
  • Managed marketing automation tools, measurement and reporting of lead nurturing campaigns to help build the sales pipeline
  • Managed corporate awards and corporate communications materials improving brand awareness
  • Oversaw public and analyst relations, developed bylines, white papers and customer success stories for improved coverage in industry trade/business publications and analyst reports
  • Managed content and resources for social media, multiple web sites and partner portals across the globe for consistent and timely messaging
  • Led corporate rebranding strategy, managed global launch of new corporate identity to help elevate the company’s brand
  • Led and oversaw all responsibilities for company's first North American end-user/customer advisory event, resulting in new and expanded business opportunities and product awareness
  • Managed creative services division, overseeing logo, graphics, digital artwork and collateral development for products, partners, sales and corporate initiatives
  • Developed external and internal communication materials during merger and acquisition activity, ensuring clear and consistent messaging across all audiences.

Director of Communications

ACS, a XEROX Company
01.2009 - 01.2011
  • Accountable for corporate and employee communications for transportation division at Xerox
  • Wrote, edited and distributed global company emails, and developed messaging for senior leadership
  • Researched, wrote and edited articles highlighting the latest news, initiatives and employee highlights
  • Provided strategic and tactical communication support to strategic lines of business
  • Worked with internal communications at all field locations to ensure seamless coverage of company news
  • Managed employee and client communications during major acquisition between ACS and Xerox
  • Managed employee town-hall events, and quarterly sales meetings
  • Created and managed comprehensive employee communications portal supporting a base of three- thousand employees across all departments and lines-of-business
  • Served as the main editor and writer for the web portal, including video podcasts and community blogs
  • Implemented first group-wide award and recognition program promoting cost-optimization activities
  • Conducted comprehensive client satisfaction survey, managed survey analysis and communications with managing directors and vice presidents.

Director of Corporate Communications

WEATHERBUG
01.2006 - 01.2009
  • Developed integrated marketing communication campaigns for product launches and corporate news
  • Created sales collateral and videos to help drive new business opportunities
  • Oversaw all PR and partner communications for education, consumer, government, broadcast and enterprise markets
  • Managed global event and trade show department supporting sales across all vertical industries
  • Provided strategic and tactical support for media and analyst outreach at major news outlets
  • Managed social media content and consumer messaging campaigns
  • Coordinated executive speaking opportunities and press conferences
  • Developed bylines and customer case studies for sales support
  • Managed employee newsletter, internal messaging and employee/company events
  • Coordinated campaigns with business partners such as Sharp, Verizon, Sprint, Microsoft and Apple
  • Secured major national media coverage during '08 Hurricane Season resulting in ongoing relationships with local Gulf reporters in the field as well as stories with Bloomberg News, the Washington Post, Associated Press, and the Wall Street Journal.

President, Owner

RADIS PR AND COMMUNICATIONS
01.2003 - 01.2006
  • Radis PR and Communications was a full-service consulting agency specializing in marketing and communication programs for emerging and global technology leaders and non-profit organizations
  • Clients included: American Diabetes Association, Bladder Cancer Awareness Network, Cystic Fibrosis Foundation, NREC, Cable & Wireless, Telecommunication Systems and Spirent Communications.

Director of Public Relations

VISUAL NETWORKS
01.2001 - 01.2003
  • Coordinated closely with all senior management teams to develop and execute strategic business and communication initiatives
  • Implemented customer focused marketing and PR initiatives including newsletters, customer stories, press releases and lead-generation marketing campaigns in support of government, enterprise and telecom sales teams.

Director of Corporate Communications

UUNET/WORLDCOM/MCI
01.1995 - 01.2001
  • Responsible for all corporate communication activities in the Americas for world’s largest Internet Service Provider
  • Worked directly with high-profile executives on corporate communications and leading product teams on positioning and launch strategies for product and service announcements including many new Internet- related technologies
  • Oversaw PR campaigns and worked with parent company on all merger and acquisition and Investor Relations
  • Served on public policy committee and participated in meetings on policy initiatives and legislation
  • Secured earned media for COO in BusinessWeek, Fortune, the Wall Street Journal, Investor's Business Daily and more, developed media and public communication program for industry-wide global Y2K effort, and managed White House presidential visit and press conference at company’s network operations center.

Education

B.S. in Journalism, Marketing Communications -

University of Maryland
College Park, MD

Skills

  • Strategic Planning
  • Verbal and Written Communication
  • People Management
  • Creativity and Innovation
  • Project Management
  • Effective Leader
  • Crisis Management
  • Corporate Communications
  • Video and Print Content Development
  • Corporate Social Responsibility
  • Media Relations
  • Marketing Strategies
  • KPI Tracking and Reporting

Timeline

Director, Growth Marketing, Brand and Content Development

AVENDRA/ARAMARK
11.2014 - 07.2024

Sr. Corporate Communications and Americas Marketing Manager

NOTABLE SOLUTIONS, a NUANCE Company
01.2011 - 01.2014

Director of Communications

ACS, a XEROX Company
01.2009 - 01.2011

Director of Corporate Communications

WEATHERBUG
01.2006 - 01.2009

President, Owner

RADIS PR AND COMMUNICATIONS
01.2003 - 01.2006

Director of Public Relations

VISUAL NETWORKS
01.2001 - 01.2003

Director of Corporate Communications

UUNET/WORLDCOM/MCI
01.1995 - 01.2001

B.S. in Journalism, Marketing Communications -

University of Maryland

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