Mara Silvon-McGinnis, MHA
Hypoluxo,FL
Summary
Results-driven healthcare administration professional with 6+ years of experience in strategic partnerships, project management, physician relations, and business development. Skilled in leading teams, optimizing operations, and fostering key stakeholder relationships. Expertise in strategic planning, data-driven decision-making, and marketing to enhance healthcare services and community engagement.
Overview
6
6
years of professional experience
Work History
Director of Strategic Partnerships
MindSpa Psychiatry
01.2025 - Current
- Developed and executed partnership strategies to grow Mindspa Psychiatry’s footprint across the telemedicine and mental health landscape, contributing to 20% increase in overall revenue.
- Identified, negotiated, and nurtured key partnerships with medical groups, mental health facilities, and wellness organizations, resulting in 50+ new strategic alliances.
- Collaborated with internal teams to integrate new partnerships seamlessly into service offerings, enhancing client satisfaction and expanding access to telepsychiatry services.
- Conducted market research and competitive analysis to identify emerging trends and partnership opportunities, positioning Mindspa Psychiatry as a market leader.
- Developed KPIs to assess the success of partnerships and partnerships, providing actionable insights and reporting to executive leadership.
- Streamlined communication between internal teams and external partners, enhancing collaboration efficiency.
- Represented the company at industry events, forging relationships with key stakeholders and enhancing brand visibility.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Project Manager
Joe DiMaggio Children's Hospital
01.2022 - 01.2025
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Conducted market research and competitive analysis to identify business growth and development opportunities.
- Drove the development of strategic initiatives to increase the hospital’s national reputation amongst other leading children’s hospitals through Doximity and U.S. News and World Report Webinar Forum.
- Planned and managed Continuing Medical Education (CME) programs and activities for internal and referring physicians, including an annual international conference co-hosted with Boston Children’s Hospital, bi-weekly Grand Rounds, dinners, and national meetings.
- Established and co-led a governing committee of internal physicians with the Chief Medical Officer for Continuing Medical Education (CME) programs and activities.
- Partnered with the Chief Executive Officer and executive team on key administrative initiatives, such as creating executive presentations and communications, developing service line overviews, organizing quarterly service line meetings with physician leadership, coordinating strategic planning sessions, and managing VIP visits and events.
- Developed marketing collateral and web content in collaboration with the Memorial Healthcare System Marketing Department to enhance brand awareness for the hospital and individual service lines/programs.
Physician Relations Specialist
Joe DiMaggio Children's Hospital
06.2020 - 01.2022
- Lead the physician outreach efforts across North Broward and Palm Beach County to drive growth for hospital service lines.
- Responsible for maximizing physician satisfaction and enhancing patient access through strategic engagement and support.
- Cultivated business partnerships with local corporations and charities to promote services.
- Developed data-driven business cases for strategic growth proposals contributing to increased service utilization and patient care capacity.
- Created and designed targeted marketing collateral for pediatric service lines, enhancing visibility and engagement among healthcare providers and the community.
- Enhanced clinic efficiency by streamlining processes and implementing electronic health record systems.
- Used SalesForce to handle current portfolio and prospective leads.
Business Development Specialist
Joe DiMaggio Children's Hospital
01.2019 - 06.2020
- Expanded and nurtured relationships with community pediatric primary care providers and other allied health clinicians in Broward County.
- Developed market business plans and initiatives, assessed new markets, and analyzed new business opportunities to increase provider referrals.
- Established long-term partnerships with key stakeholders, fostering trust and collaboration for mutual success.
- Planned and hosted educational seminars and dinners for community pediatric primary care providers to increase awareness and knowledge of hospital programs and services.
- Coordinated provider referral source visits with hospital physicians.
- Monitored, evaluated, and reported on referral trends, utilization, and referral source satisfaction.
- Used SalesForce to handle current portfolio and prospective leads.
Education
Master of Health Administration - Health Administration
University of Scranton
Scranton, PA01-2019
Bachelor of Science - Public Health
West Chester University of Pennsylvania
West Chester, PA05-2016
Skills
- End-to-end project management
- Strategic, data-informed decision-making
- Leadership and management of cross-functional teams
- Proficient in project management tools, including Smartsheet
- Developing and executing strategic business plans
- Building and maintaining strong relationships with physicians, senior leadership, colleagues, and vendors
- Organizing and facilitating educational seminars and events to engage community providers and promote services
- Conceptualizing and implementing marketing campaigns
- Advanced problem-solving and critical thinking
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook for reporting and presentations
Timeline
Director of Strategic Partnerships
MindSpa Psychiatry
01.2025 - Current
Project Manager
Joe DiMaggio Children's Hospital
01.2022 - 01.2025
Physician Relations Specialist
Joe DiMaggio Children's Hospital
06.2020 - 01.2022
Business Development Specialist
Joe DiMaggio Children's Hospital
01.2019 - 06.2020
Master of Health Administration - Health Administration
University of Scranton
Bachelor of Science - Public Health
West Chester University of Pennsylvania
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