María Cecilia Gene
Brooklyn,United States
Summary
Seasoned eCommerce Manager with over 12 years of experience in strategizing, implementing, and optimizing online retail platforms. Proven track record of driving revenue growth, improving user experience, and managing cross-functional teams. Adept at analyzing market trends, identifying opportunities, and executing innovative marketing campaigns to enhance brand visibility and customer engagement.
Overview
16
16
years of professional experience
Work History
E-commerce & Digital Manager
Natura &Co
10.2020 - 04.2024
- Responsible for e-commerce and marketplace
- Leading Natura business expansion in US market by digital channel
- Led a team of professionals in the development and execution of eCommerce strategies to achieve sales targets and enhance customer satisfaction
- Implemented SEO and SEM techniques to increase website traffic, conversion rates, and revenue
- Established partnerships with key stakeholders, including vendors and third-party service providers, to streamline operations and improve efficiency
- Utilized data analytics tools to assess performance metrics, identify trends, and optimize product listings, pricing strategies, and promotional campaigns
- Managed the end-to-end eCommerce process, including inventory management, order fulfillment, and customer service, ensuring a seamless shopping experience for customers.
Regional e-commerce manager
Natura &Co
10.2017 - 10.2020
- Developed and executed tailored eCommerce strategies to drive sales and revenue growth for Argentina, Chile, Peru, and Colombia eCommerce operations
- Analyzed market trends, competitor activities, and consumer behavior to identify opportunities for expansion and optimization
- Oversaw the operation and optimization of eCommerce platforms, ensuring they met the needs of the local market while aligning with global brand standards
- Led initiatives to increase online sales and revenue within the region
- Collaborated with marketing teams to develop and execute digital marketing campaigns targeted at the regional audience
- Utilized data analytics tools to monitor key performance metrics such as website traffic, conversion rates, and customer acquisition costs
- Led a team of eCommerce professionals responsible for digital marketing, website management, customer service, and analytics.
Marketing Manager
Natura &Co
10.2016 - 10.2017
- Developed comprehensive marketing plans aligned with business goals, integrating direct selling business with digital business
- Oversaw the development, optimization, and maintenance of eCommerce platform
- Led the creation and execution of digital marketing campaigns across various channels
- Developed compelling and relevant content for the website, social media platforms, email newsletters, and digital advertisements
- Implemented search engine optimization (SEO) strategies to improve website visibility and organic traffic.
Performance Marketing Manager
Netshoes
06.2012 - 10.2016
- Developed and executed comprehensive performance marketing strategies aligned with company goals and objectives
- Implemented CRO strategies to improve website and landing page performance
- Utilized analytics tools to track and analyze campaign performance, customer behavior, and ROI
- Managed performance marketing budgets and allocated resources effectively
- Oversaw the planning, implementation, and optimization of paid advertising campaigns across various channels.
Senior Account Executive
Brandlive
02.2009 - 06.2012
- Served as the primary point of contact for assigned clients, establishing rapport and building trust
- Led the execution of eCommerce projects from inception to completion
- Provided strategic guidance and consultancy to clients on eCommerce best practices
- Identified opportunities for upselling and cross-selling additional services to existing clients
- Monitored the performance of eCommerce initiatives and campaigns.
Account Assistant
di Paola | WPP
01.2008 - 02.2009
- Served as a point of contact for clients, responding to inquiries and providing updates on project status
- Assisted in the coordination and execution of marketing projects
- Provided administrative support to the account management team
- Assisted in developing creative briefs and project briefs based on client objectives and requirements.
Education
LEAD Program - Organizational Leadership
IAE
Argentina01.2018
Bachelors in Marketing - Marketing
Universidad De Ciencias Empresariales Y Sociales
Argentina01.2011
Bachelor's in Advertising - Advertising
Universidad De Ciencias Empresariales Y Sociales
Argentina01.2009
High School Diploma -
Marianista
Argentina01.2005
Skills
- Customer Relationship Management (CRM)
- Project Management
- Business Development and Sales
- Communication and writing skills
- Keyword analysis
- Email marketing campaigns
- Online Marketing
- Strategic Planning
- Digital Marketing
- Team Leadership
- Business development and planning
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Portuguese
Native or Bilingual
French
Elementary
Personal Information
Title: E-commerce & Digital Manager
Timeline
E-commerce & Digital Manager
Natura &Co
10.2020 - 04.2024
Regional e-commerce manager
Natura &Co
10.2017 - 10.2020
Marketing Manager
Natura &Co
10.2016 - 10.2017
Performance Marketing Manager
Netshoes
06.2012 - 10.2016
Senior Account Executive
Brandlive
02.2009 - 06.2012
Account Assistant
di Paola | WPP
01.2008 - 02.2009
LEAD Program - Organizational Leadership
IAE
Bachelors in Marketing - Marketing
Universidad De Ciencias Empresariales Y Sociales
Bachelor's in Advertising - Advertising
Universidad De Ciencias Empresariales Y Sociales
High School Diploma -
Marianista
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