Marae McElreath
Mckinney,TX
Summary
Results-driven professional with 18+ years in Customer Service, Sales, and Property Management. Expertise in Call Center Operations, Marketing, and Leasing, with a strong record of exceeding targets and enhancing client relationships. Proficient in CRM systems and team development, recognized for driving revenue growth and improving customer retention.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Property Manager
Willow Bridge Property Company
11.2024 - Current
- Achieved 63% occupancy within 7 months by implementing targeted and strategic sales campaigns.
- Drove occupancy growth through persistent marketing efforts and relationship-building with prospective tenants.
- Maintained a remarkable 40% lead-to-lease conversion rate, showcasing exceptional closing abilities and negotiation skills.
- Effectively nurtured leads, ensuring each potential tenant received timely and personalized responses.
- Built and trained a high-performing team focused on delivering consistent and engaging customer experiences.
- Fostered an environment of collaboration and motivation, enhancing team performance and morale.
- Conducted market research to identify trends and adjust strategies for maximum effectiveness.
Property Manager
Related Management Company
06.2023 - 11.2024
- Managed daily operations of 264-unit property with $350K monthly revenue.
- Supervised renovations while maintaining resident satisfaction.
- Analyzed financial reports to optimize budget allocations for property improvements and operational efficiency.
- Conducted regular property inspections, identifying opportunities for enhancements that improved overall value and appeal.
- Enhanced tenant satisfaction by promptly addressing concerns and resolving issues in a timely manner.
Assistant Community Manager
Lantower Residential
10.2018 - 06.2023
- Improved occupancy from 89% to 97% in three months.
- Achieved top renewal retention and consistently met financial targets.
- Delivered exceptional resident service by coordinating seamless move-ins and move-outs while resolving billing disputes to ensure compliance and retention.
- Analyzed market trends to inform competitive rental pricing strategies
- Assisted in reducing vacancy rates through effective marketing strategies and community outreach efforts.
Director of Marketing
Sugar Sweat Cosmetics
01.2016 - 10.2018
- Developed and launched products across retail stores, company website, and online marketplaces, driving measurable sales growth and market expansion.
- Executed B2B sales strategies, including cold calling and in-person outreach, to secure new accounts.
- Recruited, trained, and managed a start-up sales team.
- Directed marketing campaigns, pricing, and budgets to maximize ROI and strengthen brand presence.
Call Center Manager
Human Coalition
06.2015 - 01.2016
- Managed inbound/outbound customer interactions, resolving escalated issues with professionalism.
- Trained and supervised agents to meet KPIs and deliver exceptional service.
- Awarded for highest appointments set and kept.
Education
Bachelor of Science - Kinesiology
Texas Tech University
Lubbock05.2012
Skills
- Microsoft Office Suite
- Yardi Voyager
- RealPage OneSite
- J Turner (ORA)
- Google Analytics
- JD Edwards (JDE)
- Salesforce
- RentCafe
- YieldStar
- SmartRent
- Entrata
- Hubble
- Ariba
- Canva
Accomplishments
- Sales Growth: Consistently exceeded leasing and sales targets, achieving a 40% lead-to-lease conversion rate.
- Customer Retention: Increased resident renewal rates and retention, mirroring customer loyalty strategies.
- Conflict Resolution: De-escalated high-stress customer interactions as Call Center Manager, ensuring satisfaction and repeat business.
- Revenue Impact: Boosted rental income by increasing average rates and reducing delinquency by 78%.
- Marketing Success: Directed brand development and product launches, driving B2B sales into retail stores.
- Recognition: Awarded Assistant Manager of the Year (2022), President’s Club (2021), and Most Leases in Texas (2019).
Certification
-Certified Apartment Manager (CAM), National Apartment Association, 2022
Timeline
Property Manager
Willow Bridge Property Company
11.2024 - Current
Property Manager
Related Management Company
06.2023 - 11.2024
Assistant Community Manager
Lantower Residential
10.2018 - 06.2023
Director of Marketing
Sugar Sweat Cosmetics
01.2016 - 10.2018
Call Center Manager
Human Coalition
06.2015 - 01.2016
Bachelor of Science - Kinesiology
Texas Tech University
Awards
Gold Medallion "Rookie of the Year Nominee", 2025, Assistant Manager of the Year, 2022, Core Value Award Winner “Passion”, 2022, Core Value Award Winner “Adaptability”, 2021, President’s Club, 2021, Most Leases in Texas, 2019, Annual Award – Highest Appointments Set & Kept, 2015
Core Strengths
- Customer Relationship Management
- Conflict Resolution & De-escalation
- Sales Strategy & Conversions
- Team Leadership & Training
- Strategic Budgeting & ROI Optimization
- Effective Communication & Collaboration Skills
- Marketing & Brand Development