MARÍA JOSÉ HERNÁNDEZ AMPUDIA
New York,NY
Summary
Experienced marketing professional with over five years in strategic marketing, client engagement, and data-driven decision-making. Proficient in analyzing and visualizing data to develop actionable insights, crafting comprehensive marketing strategies, and driving successful campaign execution.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Director of Communication Strategy and Public Relations
EPG DIGITAL
08.2020 - Current
- Directed communication strategies for live events and corporate clients, managing media relations, announcements, and crisis communications, resulting in increased media coverage and public engagement
- Led communication strategies for political campaigns, including Alfonso Durazo’s, utilizing data analysis and micro-targeting to boost approval ratings by 15%, and managed large-scale events such as the campaign closing event for Clara Luz Flores in Nuevo Leon, which attracted over 15,000 attendees
- Developed strategic rationales for communication strategies for various public and private clients, focusing on data-driven insights and aligning with strategic goals to enhance engagement and effectiveness
- Developed digital platforms for government and private sector clients, including a tax payment platform for foreign tourists in Quintana Roo and Continuum for real-time social media listening in Mexico's electoral landscape
Director of the Creative and Commercial Area
115 GRADOS
03.2018 - 07.2020
- Designed “Celebrando en la Ciudad 2019,” Mexico City’s New Year’s festival, attracting over 440,000 attendees to the main square
- Directed “Celebrando la Eternidad 2019,” Mexico City’s Day of the Dead festival, drawing over 550,000 attendees to Bosque de Chapultepec
- Organized the “2019 Metro Gallery” exhibition with Pedro Friedeberg, promoting cultural engagement among public transport users
- Pioneered the first women’s park in Aguascalientes and established the first comprehensive support center for women
Education
M.S. Marketing Intelligence Candidate -
FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS
NEW YORK, N.Y.08.2024
Communication Degree - Journalism
UNIVERSIDAD IBEROAMERICANA
Mexico City, Mexico08.2019
Skills
- Data Visualization: Tableau; Excel
- Data Analysis: SQL; SPSS; Google Analytics
- Survey and Research Tools: Qualtrics
- Digital Advertising: Meta ads, Google Ads
Certification
- Association of National Advertisers: ANA Marketing Student (04/2024)
- Google: Ads Measurement (03/2024); Ads Search (03/2024); Analytics (02/2024); Digital Marketing and E-Commerce (09/2022)
- Stanford: Introduction to Statistics (10/2021)
Projects
- Led student team in applied project for McCann Worldgroup Truth Central, analyzing global entertainment data to uncover consumer insights for presentation to the international team
- Research Project on Social Phenomenon, International Advertising Association
Languages
Spanish
Native or Bilingual
English
Full Professional
French
Limited Working
Timeline
Director of Communication Strategy and Public Relations
EPG DIGITAL
08.2020 - Current
Director of the Creative and Commercial Area
115 GRADOS
03.2018 - 07.2020
M.S. Marketing Intelligence Candidate -
FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS
Communication Degree - Journalism
UNIVERSIDAD IBEROAMERICANA
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