Summary
Overview
Work History
Education
Skills
Certification
Core Competencies
Interests
Languages
Timeline
Generic
María Jose Ruíz

María Jose Ruíz

Data Analyst
Bogotá

Summary

Results-driven Data Analyst with over two years of experience enhancing digital media campaigns through advanced data analysis, dashboard automation, and KPI reporting. Proficient in SQL, Tableau, R, and Excel, with a strong focus on optimizing key campaign metrics such as ROAS, CPM, and CTR. Skilled collaborator within multicultural teams, dedicated to leveraging data insights to elevate marketing effectiveness and drive impactful business outcomes. Committed to continuous improvement and innovation in data-driven decision-making processes.

Overview

5
5
years of professional experience
3
3
Certifications
4
4
Languages

Work History

Data Analyst

Publicis Global Delivery (via Starcom)
09.2023 - Current
  • Analyze and report on Best Buy’s digital media performance, driving improvements in ROAS, CPM, and CTR.
  • Develop automated Tableau dashboards for real-time campaign insights.
  • Collaborate across marketing and analytics teams to enhance reporting processes and data accuracy.
  • Utilize SQL and R for data extraction, cleaning, and statistical analysis.
  • Edited and optimized an R script to generate CDT by day, reducing manual reporting time by 30%.
  • Produced monthly reports using advanced Excel spreadsheet functions.
  • Utilized data visualization tools to effectively communicate business insights.
  • Improved data visualization techniques, making insights more accessible to non-technical stakeholders.
  • Automated routine data analysis tasks, freeing up time for more complex analysis.

Data Engineer Intern

Publicis Groupe Delivery
01.2023 - 07.2023
  • Assisted in building ETL pipelines and data automation using Alteryx and AWS tools.
  • Created dashboards in Tableau to visualize campaign KPIs for stakeholders.
  • Supported data integration and quality assurance efforts.
  • Collaborated on ETL (Extract, Transform, Load) tasks, maintaining data integrity and verifying pipeline stability.

Undergraduate Teaching Assistant

Universidad de Los Andes
08.2022 - 12.2022
  • Supported students in SAP business software usage during semester consulting projects.
  • Checked assignments, proctored tests and provided grades according to university standards.
  • Evaluated student performance regularly using various assessment tools such as quizzes, exams, projects, and oral presentations.

Undergraduate Teaching Assistant

Universidad de Los Andes
01.2021 - 06.2021
  • Assisted faculty in course improvement and student engagement in innovation and systems projects.
  • Assisted in the design of course, ensuring alignment with curriculum standards and learning objectives.

Education

Bachelor of Science - Systems And Computer Engineering

Universidad De Los Andes
Bogotá, Colombia
05.2001 -

Skills

Data Analysis & Visualization: Tableau, Power BI, Excel, R

Certification

Starcom Tableau Certification (Completed)

Core Competencies

  • Cross-functional Collaboration & Communication
  • Data-driven Decision Making
  • Process Improvement & Automation
  • Multicultural Teamwork & Client Engagement

Interests

  • Blogging/Vlogging
  • Gym Workouts
  • Documenting and sharing travel experiences
  • Volunteer Work

Languages

Spanish
Native or Bilingual
English
Full Professional
French
Elementary
Portuguese
Elementary

Timeline

Data Analyst

Publicis Global Delivery (via Starcom)
09.2023 - Current

Data Engineer Intern

Publicis Groupe Delivery
01.2023 - 07.2023

Undergraduate Teaching Assistant

Universidad de Los Andes
08.2022 - 12.2022

Undergraduate Teaching Assistant

Universidad de Los Andes
01.2021 - 06.2021

Bachelor of Science - Systems And Computer Engineering

Universidad De Los Andes
05.2001 -

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María Jose RuízData Analyst
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