Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Maral Maselli

Wallington

Summary

Dedicated and results-driven Project Manager & Strategist with a proven track record of leading cross-functional teams in planning, developing, launching, and managing e-commerce websites and software products. Skilled in driving project execution, optimizing workflows, and developing strategic solutions that enhance user experience and drive business performance.

Overview

20
20
years of professional experience

Work History

Senior E-Commerce Strategist

Acadaca LLC
02.2016 - Current
  • Successfully managed multiple client projects, driving maintenance revenue growth through strategic project scope definition, timeline management, and resource planning.
  • Led cross-functional teams in Agile environments, improving project execution, stakeholder satisfaction, and on-time, budget-conscious delivery of complex technical projects.
  • Directed creative, design, and development teams to develop proposals and define user stories aligned with business needs and technical requirements.
  • Oversaw monthly resource allocation, optimizing developer utilization and ensuring efficient workload distribution.
  • Managed end-to-end client onboarding and offboarding processes, facilitating smooth transitions and clear communication throughout the project lifecycle.
  • Strengthened client relationships, ensuring successful implementations and sustained satisfaction across multiple platforms.
  • Proactively managed client contractual hours, optimizing resource utilization and ensuring compliance with agreements.
  • Led regular client check-ins, tracked progress, and aligned priorities to meet aggressive timelines while fostering collaboration across teams.
  • Maintained clear and consistent stakeholder communication, ensuring project objectives aligned with organizational goals.
  • Implemented QA processes, reducing defects and improving client satisfaction.
  • Conducted cross-device/browser testing to ensure functionality and consistency.
  • Optimized workflows using project management and AI tools, enhancing efficiency and decision-making.
  • Mentored teams on tools and processes, fostering continuous learning and collaboration.
  • Led strategic planning and cross-department coordination for successful product upgrades.
  • Managed platform maintenance, version updates, and rebranding to ensure client satisfaction.
  • Implemented technical solutions to enhance functionality, scalability, and accuracy.
  • Developed product documentation and ensured precise implementation across platforms.

E-Commerce Manager

Nanette Lepore
01.2010 - 01.2016
  • Led e-commerce division, overseeing data management, order fulfillment, and customer service.
  • Managed design and development of a new e-commerce platform, ensuring seamless functionality across browsers and devices.
  • Developed and executed digital marketing strategies, including PPC, email marketing, banner advertising, and social media campaigns.
  • Coordinated with internal teams and vendors to maintain accurate website content, promotions, and product listings.
  • Scoped, documented, tested, and deployed website features and enhancements to improve user experience and site performance.
  • Analyzed Google Analytics and key performance indicators (KPIs) to optimize promotions and marketing strategies.
  • Managed e-commerce operations, inventory buying, shipping, returns, and customer engagement to align with retail objectives.
  • Collaborated with development teams to enhance site usability, implement marketing campaigns, and support web-related initiatives.

Accounts Receivable

Nanette Lepore
03.2009 - 01.2010
  • Managed accounts receivable operations, overseeing collections, dispute resolution, and customer satisfaction.
  • Assessed and approved wholesale orders based on client payment history and creditworthiness.
  • Collaborated closely with the CFO to analyze departmental profitability and financial performance.
  • Oversaw wholesale account terms, including Net 30 agreements and credit card processing.
  • Established and maintained strong relationships with new and existing wholesale accounts.
  • Provided direct financial reporting and insights to the CFO.

Customer Service Lead

Bill Blass New York
04.2005 - 11.2008
  • Managed client satisfaction by ensuring seamless order placement and delivery in a fast-paced environment.
  • Developed strong client relationships, fostering new accounts and expanding the customer base.
  • Collaborated with Sales Consultants to address concerns, provide support, and optimize the customer experience.
  • Troubleshot and resolved issues efficiently while maintaining precise documentation of business transactions.
  • Oversaw data input processes to facilitate accurate and timely invoicing.
  • Provided expertise in business processes, ensuring team adherence to established practices and procedures.
  • Led Sales Consultant training, including onboarding and management of the Web Ordering System.
  • Partnered with senior management to develop business plans based on order forecasting and market trends.

Education

High School Diploma -

Wallington High School
Wallington, NJ
06-2001

Associate of Arts -

Bergen Community College
Paramus, NJ
12-2021

Skills

  • Agile Team Management
  • Project Leadership in Web Design
  • Product Roadmap & Lifecycle Management
  • Client Relationship Management
  • Version Deployment Management
  • Change Management
  • Shopify Theme Selection and Site Build
  • Facilitated Open Source and Proprietary E-commerce Solutions
  • 3rd Party Integrations: Payment Gateway, Email Service Provider, Warehouse, Tax Providers, ADA, Loyalty, & Shipping
  • Google Analytics
  • User Experience (UX)
  • Subscription-based Business Models
  • Site Speed Improvement
  • SEO Strategy Development
  • ADA Compliance
  • Team Building
  • Project coordination
  • Team leadership
  • Cross-functional team collaboration
  • Promotional planning
  • Time management

Languages

English
Native or Bilingual
Armenian
Native or Bilingual

Timeline

Senior E-Commerce Strategist

Acadaca LLC
02.2016 - Current

E-Commerce Manager

Nanette Lepore
01.2010 - 01.2016

Accounts Receivable

Nanette Lepore
03.2009 - 01.2010

Customer Service Lead

Bill Blass New York
04.2005 - 11.2008

High School Diploma -

Wallington High School

Associate of Arts -

Bergen Community College

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Maral Maselli