Maranda Izaguirre
Long Beach,CA
Overview
8
8
years of professional experience
Work History
Social Media Manager
Superior Grocers
Santa Fe Springs, CA
06.2023 - Current
- Social Media Strategy and Planning - Developed and executed a results-driven social media strategy aligned with overall business goals.
Conducted regular market research to stay updated on industry trends and competitors. - Content Creation and Curation - Created compelling and shareable content across various platforms, including text, image, and video content. Curated user-generated content to foster community engagement and brand advocacy.
- Platform Management - Managed and maintained a consistent brand voice across multiple social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Monitored and responded to comments, messages, and mentions in a timely and engaging manner. - Analytics and Reporting: Utilized social media analytics tools to track key performance metrics and provided regular reports to measure the success of campaigns.Used data insights to adjust strategies and optimize content for improved engagement.
- Community Building: Established and nurtured relationships with influencers, content creators and brand advocates to amplify reach and engagement.
- Campaign Management - Planned, executed, and measured the effectiveness of social media advertising campaigns.
Collaborated with cross-functional teams and brands to ensure seamless integration of social media with overall marketing efforts. - Event marketing and promotion - planned and attended events marketing the company and brand through social media.
- Stay Updated: Stayed abreast of emerging trends, tools, and best practices in social media marketing.
Attended industry conferences and workshops to continuously enhance skills and knowledge.
Social Media Manager
The Feedfeed
Los Angeles, CA
06.2021 - 05.2023
- Create and manage all social posts promoting the Feed Shop directly including IG, tiktok, Facebook and Pinterest
- Managed online marketing and promotional calendars by integrating campaigns and daily promotional offers.
- Create weekly Marketing emails to promote the Ecomm store and products.
- Planned and assisted in Photoshoots
- Implemented SEO techniques and PPC strategies to increase average monthly online revenue.
- Utilized web analytics tools to track and measure performance and made adjustments to improve retention and conversion.
- Planned and implemented site content updates, merchandising of newly launched products, integrated campaigns and promotions.
- Manage item set up, merchandising and product content on The Feedfeed Shop Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.s
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Assisted with branded community events
- Managed Social Media Customer Experience
Ecommerce Customer Experience Manager
Liverpool Jeans
Los Angeles, CA
04.2018 - 06.2021
- Manage and leading outsourced Customer Experience team
- Creating Knowledge base and SOP’s for Customer Service Team
- Styling assistance and Clienteling for Loyalty Customers
- Test Apps and programs to elevate the Customer Journey
- Work with non-profit organizations to collaborate with community events and giving back
- Assist all Customers with questions, concerns and reviews
- Analyze daily Ecomm sales by style, marketing, reviews and influencers
- Monitor, answer and post customer reviews on Trustspot
- Post on social media accounts Facebook/Instagram
- Review marketing strategies and collections for upcoming seasons
- Trained and mentored new team members to promote productivity, accuracy and friendly customer service.
- Prepared documentation, reports and logs to identify and manage sales metrics and support process driven activities.
Ecommerce Buying Assistant
MYSALE Group
Los Angeles, CA
04.2016 - 04.2018
- Work directly with vendors to discuss current product assortment and finals
- Negotiate pricing depending on product and sales
- Search for potential new clients and new product assortment
- Go over budget, goals and monthly sales in team meetings
- Picklist and Merchandise sales on the backend of the website
- Composed correspondence, reports and meeting notes.
- Organized both physical and digital files and updated reports to coordinate project materials.
- Forecast and discuss current trends each month
- Work with Excel daily and Outlook daily.
Education
Bachelors of Family and Consumer Science - Fashion Merchandise and Marketing
California State University
05.2015
Skills
- Content creation
- Managing campaigns and social media calendars
- Project Managing
- Cross-Channel Marketing
- Client Base Retention
- Brand Development
- Market Trend Analysis
- Customer Experience
- Shopify, Mailchimp, Canva, Zendesk and Gorgias
- Managing Social Media platforms Instagram, TikTok, Facebook, Youtube, and Pinterest etc
- Event coordination
- Excel, Microsoft Word and Powerpoint, Keynote
Timeline
Social Media Manager
Superior Grocers
06.2023 - Current
Social Media Manager
The Feedfeed
06.2021 - 05.2023
Ecommerce Customer Experience Manager
Liverpool Jeans
04.2018 - 06.2021
Ecommerce Buying Assistant
MYSALE Group
04.2016 - 04.2018
Bachelors of Family and Consumer Science - Fashion Merchandise and Marketing
California State University
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