Maranda Lucy
Rochester,NY
Summary
Sales Management & Business Development Executive Achievement-oriented, resourceful, and highly adaptable Business Development professional with extensive experience in sales leadership and business growth across diverse industries. Proven track record of managing multiple complex projects while managing the K-12 team to support organizational success. Analytical leader that looks for the most cost effective and creative solutions to promote company goals. Takes a consultative approach that effectively increases sales and builds long term customer relationships. Highly experienced at problem solving, stabilizing at risk clients, and finding win-win solutions. Driven Business Development Manager with 8 years of experience in organizational leadership. Well-educated in lead generation and relationship development with key clients and stakeholders. Recognized for guiding teams to success through coaching, sales technique training and revenue target achievement. Strategic-thinking Business Development with 13 years of experience building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and introducing products. Well-versed in educating clients, implementing pricing strategies and driving territory development.
Overview
13
13
years of professional experience
Work History
Account Manager
CLARIX TECHNOLOGIES
Rochester, NY
07.2023 - 01.2024
- Established sales practices for all segments
- Responsible for driving business development growth
- Provided demos to potential clients
- Managed team performance and delivered coaching
- Prepared reports for C-Level and Board of Directors.
- Identified customer needs by asking questions and advising on best solutions.
- Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
- Listened to customer needs to identify and recommend best products and services.
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Managed multiple accounts simultaneously while meeting deadlines.
- Developed strategies to increase revenue from existing accounts.
- Drafted proposals outlining services, costs, and benefits for prospective customers.
- Acted as main point of contact in matters relating to client concerns and needs.
- Pitched to new clients by leveraging client base and targeting strategic partnerships.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Conducted market research to identify potential customers.
- Generated leads through cold calling activities.
- Maintained accurate records of all customer interactions in the CRM system.
- Built and maintained productive relationships with customers and internal partners.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Maintained schedule of class assignments to meet deadlines.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
- Completed day-to-day duties accurately and efficiently.
- Prioritized and organized tasks to efficiently accomplish service goals.
Business Development Manager
Turning Technologies, LLC
Youngstown, OH
04.2022 - 03.2023
- Established sales and marketing practices
- Drove business development growth
- Developed strategy for additional business
- Supported EMEA and APAC teams
- Achieved highest percentage over quota
- Prepared reports for C-Level and Board of Directors.
- Used change methodologies to increase sales and led projects for increased productivity.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Prepared reports on sales performance metrics such as revenue growth rate, conversion rates and lead-to-customer ratios.
- Coached, developed and motivated team to achieve revenue goals.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Researched target markets to understand the needs of current and potential customers.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Drafted proposals for prospects in response to their requests for information.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Facilitated and managed business development plan based on market and industry research.
- Identified potential clients, built relationships, and negotiated contracts.
- Collaborated with internal teams for successful execution of projects.
- Established new customer accounts using negotiation and sales closing abilities.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Collaborated with marketing team members to design promotional materials.
- Monitored competitors' activities, prices, products, and services in order to stay ahead of the competition.
- Supported sales team members to drive growth and development.
- Resolved customer complaints regarding sales and service.
- Maintained a database of existing customers and prospective leads.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Maintained schedule of class assignments to meet deadlines.
- Worked with cross-functional teams to achieve goals.
- Displayed strong telephone etiquette, effectively handling difficult calls.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Identified needs of customers promptly and efficiently.
- Planned and completed group projects, working smoothly with others.
- Collaborated with others to discuss new opportunities.
- Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Completed day-to-day duties accurately and efficiently.
Senior Sales Manager
Turning Technologies, LLC
Youngstown, OH
01.2017 - 04.2022
- Established sales and marketing practices
- Drove business development and growth
- Developed strategy for transitioning schools to newer solutions
- Restructured EC/reseller agreements
- Contribute to software development process
- Managed team performance
- Prepared sales forecasts and reports.
- Oversaw daily operations of the sales department including budgeting, forecasting and staffing needs.
- Created and maintained sales environment to support business objectives.
- Maintained up-to-date knowledge of industry trends, competition and regulations.
- Negotiated contracts with vendors, suppliers and other business partners.
- Achieved company growth and brand development through market expansion and sales.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Tracked monthly sales to generate reports for business development planning.
- Prepared sales production reports for senior management.
- Ensured compliance with all relevant laws, regulations and ethical standards.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Assisted in developing pricing strategies that optimize profits while maintaining customer loyalty.
- Identified opportunities for growth within existing accounts as well as new markets.
- Managed all aspects of the sales process from lead generation to closing deals.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Resolved customer complaints regarding sales and service.
- Responsible for meeting or exceeding monthly revenue targets set by senior management.
- Supported sales team members to drive growth and development.
- Performed sales consultations and educated clients on products and services.
- Developed comprehensive presentations outlining products and services features and benefits.
- Created reports on customer satisfaction, sales forecasts and product launches.
- Pursued sales deals by qualifying clients, building individualized proposals and preparing final contracts.
- Coached, developed and motivated team to achieve revenue goals.
- Developed and implemented new sales strategies to update product lines.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Developed and implemented sales strategies to increase profits and expand market share.
- Monitored customer feedback to identify areas of improvement in products and services.
- Established relationships with key customers and industry partners to maximize profitability.
- Collaborated with other departments such as marketing, finance, operations.
- Implemented innovative marketing campaigns to promote products or services.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Maintained professional network of potential clients and business opportunities.
- Designed promotional materials such as brochures, flyers, catalogs, to enhance brand visibility.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Conducted weekly meetings with the sales team to review performance, goals and objectives.
- Assisted with customer requests and answered questions to improve satisfaction.
- Recognized by management for providing exceptional customer service.
- Understood and followed oral and written directions.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Maintained schedule of class assignments to meet deadlines.
- Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Worked with cross-functional teams to achieve goals.
- Completed day-to-day duties accurately and efficiently.
- Collaborated with others to discuss new opportunities.
- Displayed strong telephone etiquette, effectively handling difficult calls.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Identified needs of customers promptly and efficiently.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Sales Operation & Coordinator
Turning Technologies, LLC
Youngstown, OH
01.2013 - 01.2017
- Updated and maintained customer databases
- Conducted employee training
- Generated sales reports
- Handled direct sales to K-12 clients
- Managed shipment tracking, forecasting, and quoting
- Updated CRM.
Receptionist/Human Resources Coordinator
Turning Technologies, LLC
Youngstown, OH
08.2010 - 01.2013
- Assisted with employee commissions
- Created employee onboarding packets
- Distributed employee benefits information
- Coordinated travel
- Ordered office supplies and equipment
- Conducted background and reference checks
- Managed expense reports and time-clock.
- Maintained an organized filing system of confidential client information in accordance with company policy.
- Created badges for temporary personnel who entered the building on a daily basis.
- Prepared correspondence, reports and other documents in final formats with correct punctuation, capitalization, grammar, and spelling.
- Greeted visitors and provided them with assistance.
- Greeted and directed visitors to appropriate personnel and answered average of [Number] calls and emails daily.
- Responded to inquiries from internal staff members regarding office operations issues such as mail delivery or office equipment maintenance.
- Monitored reception area to provide consistently safe, hazard-free environment for customers.
- Screened and verified visitors for identification credentials and purpose of visit to maintain security of personnel and office environment.
- Provided administrative support to staff members including typing letters, filing documents, and scanning and copying documents when necessary.
- Sorted incoming mail and directed to correct personnel each day.
- Supervised setup of conference rooms for meetings and office events in common areas.
- Composed and prepared routine correspondence, letters and reports with job-related software.
- Answered and directed incoming calls using multi-line telephone system.
- Assisted with special projects assigned by management when required.
- Greeted customers, answered general questions and directed to appropriate locations.
- Sorted invoices for accounting department by date stamping and filing by vendor code.
- Greeted visitors entering establishment to determine nature and purpose of visit.
- Transmitted information or documents to customers through email, mailings or facsimile machine.
- Prepared welcome packages for new hires containing relevant paperwork and other important details.
- Supplied callers with office address and directions, employee email addresses and phone extensions.
- Scheduled appointments for clients, customers, and other visitors.
- Served visitors by greeting, welcoming and directing to appropriate personnel.
- Managed all incoming mail distribution, courier services, faxes, and photocopying documents as requested.
- Verified visitors' identification cards before allowing access to the building.
- Ensured that all necessary forms were completed accurately prior to submitting them for processing.
- Assisted in maintaining office supplies inventory by checking stock to determine inventory level; anticipating needed supplies; placing orders for supplies; verifying receipt of supplies.
- Handled conference room scheduling, collaborating with meeting organizers on logistics and catering.
- Delivered administrative support to team members by making copies, sending faxes, organizing documents and rearranging schedules.
- Oversaw office inventory by restocking supplies and submitting purchase orders.
- Maintained a neat reception area by organizing materials and tidying up furniture.
- Performed data entry tasks into various computer systems accurately and promptly.
- Organized conference room reservations for meetings or events.
- Provided excellent customer service at all times while interacting with both internal and external customers.
- Served as company concierge to employees requiring assistance help with travel arrangements.
- Scheduled and confirmed appointments.
- Coordinated with vendors for repairs and maintenance of office equipment such as printers or computers.
- Operated telephone switchboard to answer, screen and forward calls to appropriate personnel.
- Maintained daily calendars, set appointments with clients and planned daily office events.
- Answered multi-line telephone with polite tone of voice to provide general information and answer inquiries.
- Scheduled and confirmed appointments and meetings for management team.
- Maintained business office inventory and equipment by checking stock for needed supplies.
- Answered incoming calls, took messages, and transferred calls to appropriate departments or personnel.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Worked with cross-functional teams to achieve goals.
- Maintained schedule of class assignments to meet deadlines.
- Maintained open communication with team members and stakeholders, resulting in successful project outcomes.
- Collaborated with cross-functional team to define features and build powerful and easy-to-use products and customer-facing workflow tools.
- Recognized by management for providing exceptional customer service.
- Planned and completed group projects, working smoothly with others.
- Understood and followed oral and written directions.
- Explained human resources policies and procedures to employees.
- Reported on workplace health and safety compliance to superiors.
- Provided guidance on policies and procedures to employees and managers.
- Coordinated benefits administration including health insurance, 401, tuition reimbursement.
- Managed employee onboarding with enriching internal and external training development of both online and traditional environments.
- Developed onboarding materials and presented orientation sessions for new hires.
- Organized employee directories and updated individual contact information.
- Worked with HR department to devise and update policies as needed for corporate accountability and workplace health.
- Advised managers on disciplinary actions when needed.
- Initialized background checks for potential new hires.
- Resolved personnel issues regarding human resources matters needing clarification, submissions and corrections.
- Maintained employee files in compliance with applicable legal requirements.
- Handled confidential information with discretion and sensitivity.
- Conducted background checks for potential candidates.
- Displayed strong telephone etiquette, effectively handling difficult calls.
- Completed day-to-day duties accurately and efficiently.
- Prioritized and organized tasks to efficiently accomplish service goals.
Education
Bachelor of Science - Business Administration-Human Resources
University of Phoenix
Tempe, AZ02-2017
A.S - Applied Science in Criminal Justice
ITT Technical Institute
08-2010
Skills
- Business Development
- Innovation
- Relationship Management
- Product Knowledge
- Collaboration
- Outlook
- Report Generation
- Lead tracking
- Sales Funnel Tracking
- Strategic Planning
- Market Analysis
- Client Relations
- Enterprise Sales
- Resume Writing
- Data Entry
- Adobe Connect
- Vimeo
- Purchasing of inventory
- Processing of purchase Orders
- Sales Strategy & Execution
- Key Account Management
- Team Leadership & Retention
- Contract Negotiation
- B2B Sales
- Data Metrics/ Tracking/Analysis
- Sales Management
- Territory Development
- Customer Retention
- Marketing Practices
- Training Documents preparation
- Comfortable with muti-phone systems
- Tracking of inventory
- Analysis and final processing of orders, including varied inventory, for K-12, Corporate, Government, and High Education
- Generation of licenses for multiple software’s
- Employee training on company processes and procedures
- Returns processing
- Tracking and releasing of all qualifying credit memos
- Ability to perform multiple roles within organization and provide coverage as needed
- Support for outside departments including responding to customers questions and alleviating concerns
- Accounts receivable collections Effectively maintained lowest level of outstanding A/R without compromising customer relationships
- Regular execution of key reports
- Training employees
- Cross Functional Collaboration
- Coaching & Mentorship
- CRM (SalesForce, SLX, NetSuite, SYSPRO, ADP, HubSpot, ZoomInfo)
- Lead Generation
- Client Relationship Management
- Customer Service
- Lead Prospecting
- Account Management
- Account Servicing
- Team Training
- Vendor Relations
- Account Development
- Sales Development
- Data Analytics
- Report Writing
- Needs Analysis
- Preparing Contracts
- Sales Analysis
- Revenue Generation
- Territory Management
- Marketing
- Strategic Outreach
- Relationship Building and Management
- CRM Proficiency
- CRM Systems
- Strategic Account Planning
- Order Management
- Client Meetings
- Coordinating Documents
- Account Oversight
- Sales Tactics
- Sales Force Training
- Upsell Opportunities
- Sales Forecasting
- Client Rapport
- CRM Software
- Database Management
- Coordinating Paperwork
- Vendor Management
- Reporting
- Customer Relationships
- Customer Relationship Management (CRM)
- Talent Management
- Issue Resolution
- Relationship Building
- Cold Calling Skills
- Supporting International Sales Team
- Upselling
- Forecasting Abilities
- Internet Savvy
- Performance Tracking
- Management Collaboration
- Opportunities Identification
- Acquiring New Customers
- Client Development
- Business Negotiation
- Data-Driven Decision-Making
- Excellent Communication Skills
- Sales Techniques
- Sales Expertise
- International Markets Understanding
- Compliance Requirements
- Customer Rapport
- Sales Reporting
- Strong Lead Development Skills
- Sales Meetings and Orientations
- Business Strategies
- Business Needs Assessment
- Multi-Task Management
- Order Processing
- Proficient in Software & Hardware
References
References available upon request.
Timeline
Account Manager
CLARIX TECHNOLOGIES
07.2023 - 01.2024
Business Development Manager
Turning Technologies, LLC
04.2022 - 03.2023
Senior Sales Manager
Turning Technologies, LLC
01.2017 - 04.2022
Sales Operation & Coordinator
Turning Technologies, LLC
01.2013 - 01.2017
Receptionist/Human Resources Coordinator
Turning Technologies, LLC
08.2010 - 01.2013
Bachelor of Science - Business Administration-Human Resources
University of Phoenix
A.S - Applied Science in Criminal Justice
ITT Technical Institute
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