Marc Feher
Elkhart,IN
Summary
Sales Manager with over 11 years of experience in the RV industry, recognized for driving substantial revenue and market expansion. Expert in strategic planning and market analysis, leveraging military officer leadership skills and client acquisition to enhance sales performance and foster growth. Passionate about leading RV dealers to achieve transformative growth and advancing innovative sales strategies.
Overview
16
16
years of professional experience
Work History
District Sales Manager, Sierra Sandpiper Division
Forest River Inc.
11.2019 - Current
- Added 5 new dealer accounts in 2023 during a year of - 27 % fifth wheel industry shipment decline
- Grew wholesale shipments by 24 % in 2024 during a year of less than 10 % fifth wheel industry increase
- Contributed to floorplan strategies and detailed price comparisons for market advantage
- Developed competitive pricing strategies to optimize lot placement and retail pricing
- Expanded territory revenue by $10M, secured 26 new dealers and negotiated 6 exclusive agreements driving substantial retail growth across across 10 states and Canadian provinces from 2019 vs 2022
District Sales Manager, Alpine Division
Keystone RV Company
02.2017 - 10.2019
- Cultivated 46 % growth in sales across an 11-state territory in 2017-2018
- Established 17 new dealer franchises leveraging past relationships in a 2 year period
- Coached dealers on relative market online pricing to deliver more retail traffic and maximize turn times
- Created unique retail pricing strategies and agreements in territory to expedite retail turn times
- Conceived unique internal exclusion programs & loyalty initiatives to optimize dealer product selection
District Sales Manager, Passport Division
Keystone RV Company
03.2015 - 02.2017
- Amplified territory sales by 22% via dealer engagement & product training in 2016
- Boosted 2015 shipments by 38 % through strategic territory expansion
- Secured 15 new accounts contributing to market share growth Implemented targeted marketing tools to enhance product focus
- Optimized dealer inventory management for efficient turnover
Sales Trainee
Keystone RV Company
06.2014 - 03.2015
- Drove sales growth in territory, increasing shipments significantly
- Achieved over $500,000 in wholesale and $150,000 in retail sales
- Analyzed and presented dealer-level statistics and BTA placement data
Boat Force Operations Officer
United State Coast Guard
09.2009 - 04.2014
- Served in leadership and management of large multi-mission (search and rescue; ports, waterways, & coastal security; pursuit; counter drug; living marine resources station) teams of up to 19 active duty and reserve component enlisted personnel
- Managed operations and readiness of 2 Response Boat-Medium (45') and 3 Special Purpose Craft-Law Enforcement (33') boats with an annual budget of $220,000 and $2.1 million in property
Education
M.S. - Finance
College of William And Mary
Williamsburg, VA05-2027
Master of Science - Leadership, Management & Strategy
Michigan State University
East Lansing, MI05-2025
Graduate Certificates - Advanced Negotiation & Sales Management
University of Notre Dame
South Bend, IN01.2019
B.A. - Journalism, Political Science
The Ohio State University
Columbus, OH05-2009
Timeline
District Sales Manager, Sierra Sandpiper Division
Forest River Inc.
11.2019 - Current
District Sales Manager, Alpine Division
Keystone RV Company
02.2017 - 10.2019
District Sales Manager, Passport Division
Keystone RV Company
03.2015 - 02.2017
Sales Trainee
Keystone RV Company
06.2014 - 03.2015
Boat Force Operations Officer
United State Coast Guard
09.2009 - 04.2014
Graduate Certificates - Advanced Negotiation & Sales Management
University of Notre Dame
M.S. - Finance
College of William And Mary
Master of Science - Leadership, Management & Strategy
Michigan State University
B.A. - Journalism, Political Science
The Ohio State University
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