Managing eight business development managers, 4 Administrators, calling on every major retailer and distributor in the Northeast Market.
Responsible to consistently delivered budgeted topline sales, revenue, and EBTIDA for 7 million is revenue annually. Increased sales revenue by developing trusted client relationship and created and implemented strategic plans to set performance goals for the sales team.
Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
Director of Meat/Seafood/Prepack Meats
Farm Fresh Food (a Division of Supervalu)
01.2014 - 01.2017
Developing and delivering go to market departmental strategies
Delivering bottom and top line results for sales, margin, shrink, and EBITA
Responsible for all aspects of Meat, Seafood and Prepack Meats, 40 stores 80 million in annual sales
Member of the Sensible Seafood Advisory Board (Virginia Beach Aquarium).
Sales Merchandising Manager
Farm Fresh Food
01.2014 - 01.2015
Managing new item assortment, vendor funding, negotiating cost, promotional activity, and writing weekly ads
Creating and rolling out programs, managing department layouts, and standard operating procedures
Responsible for all retail communication, weekly merchandising guidelines.
Meat / Seafood Merchandising Specialist
Hannaford Bros.
01.2010 - 01.2014
In this role I was the owner of all our Standard Practices, Retail Web Documents, Training Materials, Prototype Design, Equipment, New & Remodel Department Layouts, Planograms, Retail Communication, Department Specific Marketing Materials for meat and seafood.
Category Manager
Hannaford Bros.
01.2011 - 01.2013
Category Manager - frozen meats, fully cooked meats, lamb & veal, and butcher shops (Service Case Value Added) for both Hannaford & Sweetbay banners
Completed full category reviews in each category resulting in positive sales, decreased shrink and increased margin
Sweetbay store count of 120 with 80 plus full service cases
Hannaford store count of 179 with 139 full service meat cases
Developed a vendor prepared value added program for both banners
Developed HRD handcrafted burger program and handcrafted stuffed Beef, Pork, and Poultry program, both these programs delivered extremely positive financial results 3 million in total sales 1st year.
Meat Merchandising Specialist
Hannaford Bros.
01.2004 - 01.2010
In this role I was the owner of all our Standard Practices, Retail Web Documents, Training Materials, Prototype Design, Equipment, New & Remodel Department Layouts, Planograms, Retail Communication, Department Specific Marketing Materials
I also am the supervisor of all the organizational product specialist.
Meat Merchandising Fresh Pork Specialist
Hannaford Bros.
01.2000 - 01.2004
In this role I was the owner of all the aspects related to the pork category, from assortment, managing sales, shrink, and new product opportunities
I was also the head of all the product specialist, beef, poultry, smoked meats, and processed meats.
Retail Department Manager
Hannaford Bros.
01.1984 - 01.2000
During this tenure I was the district lead resource, my role consisted of trouble shooting other department short falls, training of department managers, retail leadership management trainees, and supported the testing and training of all organizational initiatives.