MARC RODMAN
West Hartford,CT
Summary
Accomplished leader in strategic growth and team development, demonstrating a track record at Solta Medical of achieving top sales performance across regions. Expertise in startup environments coupled with a strong ability to exceed quotas through data-driven strategies enhances team success. Known for fostering a culture of mentorship and collaboration, ensuring teams excel in competitive markets.
Overview
14
14
years of professional experience
Work History
Senior Regional Business Manager (Director)
Solta Medical, BAUSCH HEALTH
09.2023 - Current
- Leading the Northeastern US and Central US regions to the number 1 region in North America, with over $10M in sales.
- Strategic Leadership: Develop and implement organizational strategies to drive growth, improve operational efficiency, and enhance market competitiveness.
- Team Development: Lead and mentor cross-functional teams across North America, fostering a collaborative culture, enhancing employee performance, and supporting professional development initiatives.
- Expert in National KOL development and relationships with key aesthetic providers in dermatology, plastic surgery, and medical aesthetics.
- Coordinated training programs for staff members to ensure compliance with company policies and procedures.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
Director of Sales
AEVA Digital
02.2023 - 08.2023
- Leading the companies' GTM strategies for AEVA Digital’s AI SaaS Aesthetic Marketing platform while driving revenue, creating a culture of success, and assisting customers across the country.
- Built growth plans and executed sales while coordinating and managing company strategies with inside/outside Business Development Managers, and managing sales from inception to closing, generating $2.2M in recurring revenue for aesthetic practices.
- Cultivated brand partnerships with the top five medical aesthetic companies to deliver our AEVA platform to their accounts.
- Advisor for AEVA Digital Founders on commercial, operations, and corporate strategy to raise $5M in private equity funding.
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
Regional Business Director
Cynosure
07.2022 - 02.2023
- Trusted leadership advisor to Cynosure's PE firm, internal C-level executives, US sales team, and other stakeholders in developing an overall growth strategy and financial performance objectives within a highly competitive aesthetic landscape
- (Part of Reduction of Force)
- Hired to re-structure and re-hire a new sales force of District Sales Managers, Area Sales Managers, Territory Sales Managers and Practice Development Consultants due to massive resignation event in June 2022
- Oversaw daily operations with practiced eye, focusing on efficiency, team collaboration and process improvements
- Analyzed and optimized sales, marketing and promotional strategies using industry expertise to grow sales to over $8M in revenues with new team
- Prepared national and regional strategies to boost key metrics and increase market penetration
- Collaborated with marketing leaders to develop targeted campaigns aligned with sales objectives and brand imaging
- Developed sales leaders to implement and execute strategic initiatives, manage key accounts and close deals
Senior Regional Sales Manager
Align Technology
01.2020 - 06.2022
- Managed a team of Invisalign Territory Managers, DSO Business Development Managers, and iTero Digital Scanner Capital Sales Managers to attain both the 2020 and 2021 Over Achievement Leadership Awards.
- Coached employees to develop cross-selling skills, business development strategies, and advise on successful sales-closing tactics.
- Established ambitious quotas and helped each team member implement a personalized plan to achieve targets.
- Mentored the sales team in document management, CRM software, and contract negotiation with large DSO dental practices.
Senior Regional Manager
Allergan
01.2015 - 01.2020
- Built and managed a high performing sales team of award winners through daily coaching, mentoring and accountability standards.
- Grew Coolsculpting consumable business from $4M to $45M and and Capital sales to $24M.
- 2016 Region of the Year North America.
- President's Club Leadership awards 2015, 2016, 2017 top 15% 2018, 2019.
- Promoted 8 out of 13 Practice Development Managers to Senior Field Sales Training roles and management.
- Build a ONE TEAM culture based on diversity, inclusivity, openness, accountability, and respect.
Area Sales Manager
Cutera
01.2014 - 01.2015
- Number 1 East ASM, President's Club
- Led the team in prospecting to build a successful pipeline from industry networking and heavy cold calling which resulted in 154% to plan in NYC market.
- Analyzed competitive landscape to understand current trends in the market.
- Assisted in developing new company wide strategies for increasing revenue through sales of medical aesthetic lasers.
Capital Sales Manager
Solta Medical
01.2013 - 02.2014
- President's Club Award winner in first year selling Fraxel, Thermage and LipoSonix and ranked 2nd in North America.
- Trained new hires on lead generation, swarming, closing.
- Connected customers with financing resources to support large purchases..
- Contributed to sales strategy meetings, working with marketing and financing personnel to streamline processes..
Director of Sales
Biolase
03.2011 - 01.2013
- Hired and led 44 RSM’s: Imaging system net revenue, which included in-licensed cone beam and CAD/CAM products, totaled approximately $3.4 million, or 5.9% of net revenue, in 2012, as compared to $238,000, or 0.5% of net revenue, in 2011
- Developed pricing models that maximized revenue while maintaining competitive advantage in the marketplace.
- Collaborated with marketing teams to create promotional campaigns that increased brand awareness and drove sales growth.
- Monitored performance metrics such as ROI, conversion rate, cost per sale.
- Analyzed market trends, competitor activity, customer feedback and business results to develop strategic plans for the organization.
Education
Bachelor of Arts - Communications
Hofstra University
Skills
- Start up and early/mid stage expertise
- Trusted Advisor
- Strategy and Executor
- Forecasting
- Quota exceeder
- Data-driven decision-making
- Recruiting and hiring top talent
- Productivity performance
Awards
- Quota Achievement Award 2019, 2020, 2021
- President's Club, 2013, 2014, 2016, 2017, 2018
Analyticalskills
- Predictive Index Analyst
- Insights Certified
- DISC Certified
Timeline
Senior Regional Business Manager (Director)
Solta Medical, BAUSCH HEALTH
09.2023 - Current
Director of Sales
AEVA Digital
02.2023 - 08.2023
Regional Business Director
Cynosure
07.2022 - 02.2023
Senior Regional Sales Manager
Align Technology
01.2020 - 06.2022
Senior Regional Manager
Allergan
01.2015 - 01.2020
Area Sales Manager
Cutera
01.2014 - 01.2015
Capital Sales Manager
Solta Medical
01.2013 - 02.2014
Director of Sales
Biolase
03.2011 - 01.2013
Bachelor of Arts - Communications
Hofstra University
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