Marc Samson

Steer Metrics is a brand I founded that was previously doing business as MSEO Consulting. I spearhead strategic optimization initiatives for a diverse clientele, ranging from small businesses to enterprise-level websites and e-commerce platforms. Leveraging a wealth of expertise in search engine optimization (SEO), I develop and implement tailored strategies to enhance online visibility, drive organic traffic, and maximize digital presence.

• DolceCabo.com - 09/2023 - Present
• SupportGroups.com - 06/2023 - Present
• CarID.com (NASDAQ:ID) - 06/2023 - 11/2023
• RetailReinvented.com - 02/2023 - 09/2023
• CarLotz.com (NASDAQ: LOTZ) - 07/2022 - 08/2022
• CarParts.com (NASDAQ:PRTS) - 05/2019 - 05/2022

From The Future is a full-funnel customer acquisition agency that offers end-to-end digital marketing capabilities and solutions.

• Managed budget allocation and resource utilization to maximize marketing ROI.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Devised content strategy to effectively engage target audiences.
• Improved website visibility through development and implementation of SEO strategies.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Mentored local personnel on best practices and protocols to maximize productivity.

MyLife.com is a people search website and reputation management platform that boasts 350 million unique people profiles and over 400 million indexable pages.

Prior to working full-time with MyLife.com, I worked directly with their team as an SEO consultant for over four years. During that time, I was able to successfully reverse manual and algorithmic penalties to their site. I was also able to help MyLife.com go from an estimated 50k users to 1.9 million users in less than four years.

• Strategized and executed updated effective search marketing strategies across departments
• Optimized and improved organic conversions (registrations, subscriptions, and paid users)
• Optimized for improved VPV / LTV and organic traffic through UX, CRO and SEO
• Developed complex solutions for enterprise SEO (400+ million SEO pages)
• Produced SEO charters and business requirements documentation for stakeholders and C-level executives, as well as provided weekly reports for the organic channel with actionable insights and data
• Interfaced with other department leads on all collaborative projects that impacted SEO
• Maintained strong relationships and effective communication with the content, development, product, and design teams
• Conducted regular SEO audits to produce project roadmaps and initiatives for sustainable organic search performance
• Crafted strategies, plotted roadmaps, and executed data-driven SEO tests to improve SERP visibility/impressions, click-through rates, and organic conversion metrics
• Conducted regular crawl and server log audits to identify issues and inefficiencies for search engine bots
• Identified new sources of organic traffic and optimized existing traffic for better organic conversion
• Multi-engine optimization and monitoring
• Tested JS Framework (React and Preact) versus traditional flat HTML for performance gains
• Worked on SEO solutions with the engineering team and outside agencies to fix or enhance technical SEO and product features

Notable Achievements:

• Successfully reversed major manual and algorithmic penalties concerning links and content quality
• Brought the site from an estimated ~50,000 organic users to 1.9 million in less than four years through advanced technical SEO strategies
• Reclaimed lost traffic due to a major algorithm shift through diversifying organic sources and optimizing referral sources

Growth Rocket is a boutique digital agency that offers tailored end-to-end website solutions, from small businesses to enterprise-level clients.

• Directed all aspects of SEO operations, from strategy development to execution, for SMB to enterprise clients
• Assisted with client onboarding, reporting, and resource planning
• Produced business requirements documents (for clients and stakeholders) that detail proposed on-page, off-page, and technical SEO initiatives, along with recommendations for better UX and content strategies
• Created roadmaps to ensure the timely delivery of key enhancements and to keep teams on track to hit KPIs
• Provided expertise, direction, and leadership to improve business and SEO performance
• Ensured that objectives and strategies were aligned with business needs and SEO initiatives
• Collaborated with C-level executives, project managers, stakeholders, and marketing teams to execute SEO initiatives
• Planned and executed effective SEO strategies and campaigns with a strong focus on ROI
• Conducted in-depth SEO audits for on-page, off-page, technical SEO, and content strategies
• Set goals, tracked metrics / KPIs, identified opportunities, and conducted traffic forecasting
• Researched, analyzed, and solved complex traffic drops and anomalies through tailored SEO programs
• Managed and trained team members from SEO, content, and engineering departments to drive productivity and align SEO goals
• Facilitated effective collaboration between various teams to ensure successful implementation of SEO projects and initiatives
• Educated internal teams and business stakeholders on SEO guidelines through data and department trainings

Notable Achievements:

• Increased organic traffic by over ~350% for Adorama.com (with over 200k SKUs)
• Increased informational traffic to Adorama Learning Center by ~1,000% (from under 50k organic users to 500k organic users) by implementing an improved blog content strategy and by leveraging featured snippet (and other SERP features) to improve click-through rates
• Increased organic revenue by ~120% for Philippine based e-commerce site
• Played an instrumental role in building the Growth Rocket team and bringing it to where it is today, from 1 employee to 40+ employees, with clients ranging from small businesses to large e-commerce and enterprise sites

• Built, implemented, and updated effective SEO strategies for internal brands such as siteoscope.com, seoreseller.com, SEOservices.com.au, and many more
• Managed SEO activities and SEO for internal brands
• Implemented link building strategies, content / inbound marketing, and SEO enhancements
• Worked closely with content teams for effective content marketing strategies
• Worked as product manager with technical teams on developing the SaaS tool siteoscope.com

• Managed link acquisition efforts for affiliate sites in competitive niches
• Conducted outreach and relationship building for link acquisition
• Distributed articles and infographics to publishers
• Ensured all content created is optimized according to best practice guidelines set by search engines.
• Performed on-page and off-page optimization techniques such as link building and directory submissions.
• Analyzed traffic and conversion trends and developed strategies to improve traffic.
• Prepared and presented reports to update stakeholders about success of each strategy.