Marcel Lundberg
Mount Vernon,NY
Summary
Innovative Producer with 25+ years of experience in all aspects of video production. Visionary creator, editor, storyteller and business operations manager with demonstrated agility to take an idea from concept to delivery, producing entertaining and inspiring pieces. Collaborative in working with strategic and creative teams to develop and produce quality and effective video content. Expertise in preproduction logistics, planning, production, custom graphics composition, special effects and asset management.
Depth of experience working with and interviewing all levels of talent including celebrities and corporate executives and public figures. Demonstrated talent in coaxing and coaching any level of talent to quality performances.
Overview
32
32
years of professional experience
Work History
Producer / Director / Editor
DBA, Marcelfilm
06.2003 - 06.2023
- Enhanced project efficiency by streamlining production processes and implementing time-saving strategies.
- Boosted audience engagement with high-quality content through close collaboration with creative teams.
- Managed budgets and allocated resources effectively, ensuring projects were completed on time and within budget constraints.
- Established strong relationships with clients, resulting in repeat business and increased referrals.
Creative Content Producer/Consulting Art Director
READY COFFEE Launch
01.2020 - 03.2022
- Implemented strategies for creating branded content by conceptualizing and producing compelling visual elements, including videos, photos, and motion graphics
- Partnered with Creative Director Emily Jordan to devise marketing strategies aimed at increasing community engagement by saturating social media, particularly Instagram, with clever branded targeted content, increasing brand awareness and reach.
- Enhanced user engagement by producing compelling and relevant content for a community audience ranging from college students to young professionals and active moms.
- Improved social media presence by crafting shareable content coordinated with events for store openings, resulting in exciting edits that resonated with community audience.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
Creative Content Producer
Mosaic Mental Health
01.2022 - 02.2022
- Crafted video for fundraising event as it's centerpiece that enlightened and emotionally resonated with the audience of donors, increasing table donations by 15%.
- Operated as a solo production entity, handling tasks such as location scouting, lighting setup, drafting interview outlines, and coaching interviewees
- Additionally, editing, color correction, and audio mixing were used to create a polished product
- Conferred with Board to assess feedback, and members conveyed that, due to the video, contributions exceeded projections by 15% (as reported by event producers)
- Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas for new projects or campaigns.
- Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
Writer/Producer/Director
Rockefeller Family Fund
12.2011 - 02.2012
- Collaborated closely with RFF Director Lee Wasserman to create a shortform piece exhibited at the Rockefeller Estate Playhouse for a four-generation family conference.
- Pitched, wrote, produced, and directed content with a small creative team.
- This project included my writing and conducting pre-interviews, developing narrative and story structure, creating and maintaining the production calendar, creating/renting camera package, designing the lighting, conducting on-camera interviews, directing the edit, overseeing sound design and hiring the composer.
- Feedback from Fund Director relayed success in that the Fund's future family philanthropists expressed commitment for the upcoming cycles.
- Established departmental performance goals and provided feedback for underperforming areas.
- Developed and implemented strategies to increase production efficiency.
- Monitored and coordinated workflows to optimize resources.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Hired, trained and managed production staff and crew members to build highly qualified team and boost overall performance.
Writer/Producer/Director
Natural Resources Defense Council (NRDC)
01.2010 - 05.2010
- Produced the award winning (Telly and Communicator) short film, telling the narrative story of the inception and history of NRDC through the perspectives of its founding members, that was the centerpiece of a major fund raising event (short film was exhibited at Cipriani's to an audience of 200+, introduced by Leonardo DiCaprio and followed by MC Julia Louise Dreyfus).
- Pitched, wrote, produced, and directed interviews in tandem with the product manager, editor, and regional videographers
- Interviewed individuals by phone, and in-person to write questions that elicited great stories.
- Achieved a successful outcome by making the founder, John Adams very happy with both the film and the attendees' (grant makers) response to the short film, and the staff and officers were very pleased with fund engagement.
Writer/Producer/Director
Infinite Family
01.2007 - 01.2009
- Traveled to Johannesburg, SA to work closely with Founder Amy Stokes and numerous board members to construct a video library and design video pieces for various campaigns to attract new NGO sponsors and retain current ones
- Filmed captivating B-roll footage and conducted interviews with local adolescents about the organization
- Instructed adolescents in production techniques to ignite their enthusiasm for photography and videography.
20+ Years Freelance Short Form Production
Multiple Companies
01.1991 - 12.2010
- Developed high level skills in budgeting/actualizing, scheduling, hiring and payroll, vendor and crew negotiations, post production, editing and asset delivery, and more.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Worked well in a team setting, providing support and guidance.
- Worked effectively in fast-paced environments.
- Managed time efficiently in order to complete all tasks within deadlines.
- Proved successful working within tight deadlines and a fast-paced environment.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Worked flexible hours across night, weekend and holiday shifts..
- Identified issues, analyzed information and provided solutions to problems.
- Organized and detail-oriented with a strong work ethic.
Education
Bachelor of Arts - Theater Arts
University of Utah
Salt Lake City, UTSkills
- Casting
- Content Development
- Short-Form Content Creation
- Post-Production Management
- Producing, Editing, and Directing
- Digital and Social Media Photography
- Augmented Reality Content
- Video Editing
- Brand Storytelling
- Photography
- Adobe Creative Suite
- Budget Management
Education - University Of Utah
Salt Lake City, UT, Bachelor of Arts, Theatre/Actor's Program, Native, Conversant, 2007, Silver, 2008, Silver, Three-Time Award Winner
Accomplishments
Video Awards Earned
Silver Telly Award 1x
Bronze Telly Award 2x
Communicator Award 3x
Contact Information - Phone
(917) 957-1492
Timeline
Creative Content Producer
Mosaic Mental Health
01.2022 - 02.2022
Creative Content Producer/Consulting Art Director
READY COFFEE Launch
01.2020 - 03.2022
Writer/Producer/Director
Rockefeller Family Fund
12.2011 - 02.2012
Writer/Producer/Director
Natural Resources Defense Council (NRDC)
01.2010 - 05.2010
Writer/Producer/Director
Infinite Family
01.2007 - 01.2009
Producer / Director / Editor
DBA, Marcelfilm
06.2003 - 06.2023
20+ Years Freelance Short Form Production
Multiple Companies
01.1991 - 12.2010
Bachelor of Arts - Theater Arts
University of Utah
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