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MARCELA HOYOS
Business Development Manager
Bronxville,NY
Summary
Skilled Business Development leader offering over 15 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Business Development Manager
Protected Harbor
05.2022 - 03.2024
- Develop and execute strategic plans to identify and acquire new business opportunities in the IT sector
- Built and maintained strong relationships with key stakeholders, including potential clients, partners, and industry influencers
- Conducted market research to identify emerging trends, competitive threats, and growth opportunities
- Collaborated with cross-functional teams to tailor solutions that address clients' specific needs and challenges
- Lead negotiations, prepared proposals, and managed the contract lifecycle to ensure favorable outcomes for both the client and the company
- Met and exceeded sales targets by effectively managing the sales pipeline and closing deals in a timely manner
- Stayed abreast of industry developments, technological advancements, and market dynamics to inform business strategies and drive innovation
- Represented the company at industry events, conferences, and networking functions to enhance brand visibility and generated leads
- Provided regular reports and updates to senior management on sales performance, market trends, and competitive landscape
- Continuously strived to enhance customer satisfaction and loyalty through exceptional service delivery and proactive relationship management
- Enhanced the company's profitability by identifying and eliminating inefficiencies in existing business processes
- Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts
Regional Business Development Manager
Recovery Monitoring Solutions
04.2010 - 03.2022
- Directly responsible for the revenue growth in the Tri-State region
- Created new business channels and worked directly with government agencies in implementing new programs using a multitude of technologies
- Integral in the creation and decision making for building programs, setting customer expectations for the agency while ensuring, the quality of operations for program continuity by overseeing the successful implementation of each program maintains in line with corporate goals and objectives with direction from senior management
- Responsible for becoming technology agnostic and mastering several technologies and vendors
- Train and learn to master each new device and platform to become an expert in each one as the technology evolved
- Responsible for the roll out and presentation to customers to adapt and accept new technologies
- Held an independent role charged with developing leads, expanding current business accounts and ensuring existing customer demands are met
- Created goals and identified opportunities for growth through networking, creating a referral process through existing customers
- Planned ahead, created an agenda for business targets along with both geographical and expanding business lines while seeking new business lines for the company while following the direction from out-of-state management expected deadlines
- Traveled throughout geographically identified accounts by management and visited new target areas
- Travel accounted for a large portion of the position
- As the Business Development Manager for my region without previous knowledge in the offender management systems market, I grew and achieved milestones for the company increasing the daily revenue over 100%
- Under my role and leadership, the company experienced growth superseding expectations and targets
- Grew into a larger role stepping into managing business development as well as operations management
- While increasing revenue year after year, took a lead role in operations taking a closer look at local operations maintaining low overhead costs and constantly seeking out cost savings for the company
- Certifications obtained by partner vendors provided the ability and knowledge to provide testimony for cases involving violations of the monitoring systems
- While holding both roles, I screened and trained new hires for offices spread throughout the region
- Steadfast traveling throughout the region to train new operations managers for the local demands of running a staff located throughout the offices
- I was directly responsible for overseeing local staff during company mergers, ensuring and maintaining commitment to results
- Sought out solutions quickly for every hurdle encountered
- Made recommendations and created team building ideas for staff trainings and maintain a positive workplace environment
Education
Bachelor of Arts, Criminal Justice -
John Jay College of Criminal Justice (CUNY)
New York, NY 01.1998 - 05.2003
Skills
Knowledge of IT products, services, and solutions, with a focus on cybersecurity, MSP, VoIP and Data Center
Interests
Timeline
Business Development Manager
Protected Harbor
05.2022 - 03.2024
Regional Business Development Manager
Recovery Monitoring Solutions
04.2010 - 03.2022
Bachelor of Arts, Criminal Justice -
John Jay College of Criminal Justice (CUNY)
01.1998 - 05.2003