Marcela Maroso

Digital & Social Media: Coordinate digital marketing efforts including social media content planning, scheduling, and analytics tracking

Project Management: Led a label manager project for Latin urban artist Casper Mágico, overseeing campaign planning, marketing strategy, and cross-functional coordination to support release goals and maximize visibility across digital and media platforms

Creative Assets: Help manage the creation and distribution of marketing materials including digital ads, social posts, press kits, and promotional graphics.

Release Planning: Support the planning and execution of single, album, and video release strategies in coordination with A&R, creative, and sales teams

Grammy's Event Coordination: Supported the planning and execution of high-profile events surrounding the Latin GRAMMY's at Warner Music Latin

RIAA Certifications: Coordinated the production and delivery of RIAA-certified Gold and Platinum award plaques for Latin artists, managing approvals, vendor communications, and timelines to celebrate and promote key commercial milestones.

Team Support: Assist the Marketing Services team with both creative development and administrative tasks, including asset organization, campaign tracking, and the coordination of marketing materials to ensure smooth execution of projects

• Facilitated smooth transitions between event segments by creating detailed schedules and providing clear communication to staff and participants.
• Coordinated with vendors to deliver exceptional catering and audiovisual services during events.
• Coordinated schedules and timelines for events.
• Managed event logistics and operations.

• Collaborated with media to encourage company and product coverage and promote brand mission and values.
• Defined and achieved project and overall organizational vision, strategies and tactics.
• Consulted with advertising agencies to arrange promotional campaigns in various types of media.