Marcela Ramirez
Multicultural Manager
Princeton,NJ
Summary
An enthusiastic advocate for accurate representation highly regarded for delivering outstanding results with a customer focus eager to contribute to team success through hard work, attention to detail and dedication.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
Sr Manager, Multicultural Merchandising and Growth
Comcast
07.2024 - Current
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Improved product discovery, using this information to guide strategic planning and decision-making.
- Streamlined project delivery processes, significantly reducing time to market for new product launches.
- Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
Senior Multicultural Editorial
Comcast
05.2020 - 07.2024
- Redesigned On Demand/Latino content curation on Xfinity to better represent diversity of Latino/Hispanic audience with cultural collections (Afro-Latino/Afro-taino, LGBTQ+, Native, Bi-cultural, Country of origin) with content in English and Spanish.
- Defined strategy and programmed daily curation for virtual channel with best free content available targeted to Latino audience impacting ~16M Xfinity residential video customers.
- Coordinated with internal teams (Content management, Marketing, Public Relations, Comcast Newsmakers, and others) to elevate editorial collections that celebrate moments that matter. 2021’s Hispanic Heritage Month collection was the first bilingual/bi-cultural collection, it reached +11%pts YoY on overall customer satisfaction.
- Established productive, professional relationships with networks (HBO Max, Prime, Hulu, Netflix, Hemisphere, Peacock, NBCUniversal, Univision, and others) to align on content promotion and elevate priority content through dedicated collections and/or guest editors or exclusive interviews with talent.
- Evaluated viewership of linear, streaming and VOD content for Latino audiences among Comcast Video subscribers regularly in order to curate content based on customers consumption behavior and audience's trends.
- Successfully managed Spanish bi-cultural/bilingual experience for XClass TV providing translations across platforms (UI, web portal) as well as content curation for Latino audience.
- Onboarded and managed Spanish Linguist Specialist dedicated to maintain translations for XClass TV, and editorial translations for On Demand menus on Xfinity video platforms (X1, Flex and Stream)
- Thrived in fast-paced, highly-adept team (~70 people) to develop and prioritize editorial features and build Latino editorial roadmap.
Manager Multicultural Product
Comcast
10.2016 - 05.2020
- Managed Spanish experience for Xfinity residential customers on TV, Home and Communication services.
- Implemented Spanish navigation and modified features for Hispanic audience along side Product to ensure new product features provided optimal customer experience for Latino audience with marketable features.
- Led competitive LGBTQ+ research evaluating LGBTQ+ content offering across multiple-system operators (MSO) and over-the-top (OTT) providers that enabled Xfinity's marketing claim “With Xfinity X1 experience the largest collection of LGBTQ content at home and on-the-go” for newly created segment.
- Onboarded SVODs (Dekko and Revry) and film festivals (Frameline and PHLAFF) to diversify multicultural video offering.
- Documented specifications, style guides and preferred terminology to transition Spanish localization from in-house to external provider. Trained new team.
Spanish Language Specialist
Comcast
01.2015 - 10.2016
- Worked on launch of the first bilingual X1 that allowed customers to navigate X1 guide in language of their choice.
- Translated new features and maintained Spanish translation for Xfinity products (software used: WordFast, XTM)
- Worked across departments to align on new terminology.
Executive Quality Director
TransPerfect Translations
03.2007 - 03.2013
- Performed final proofreading and quality control of vast array of into-Spanish projects in dynamic, time-sensitive environment.
- Established liaison between clients, linguists, project managers, and senior leadership.
- Dedicated Quality Manager for some Fortune 500 clients.
Education
Business Management Certificate -
Baruch College of The City University of New York
New York, NY 01.2000 - 06.2001
Bachelor of Arts - Language Translation
Pontificia Universidad Católica De Chile
Santiago, Chile 03.1994 - 12.1997
Skills
- Product management
Team collaboration
Problem-Solving
Team work
Adaptability
Willingness to learn
Editorial decision-making
Languages
Spanish
Excellent
Volunteering
2018 - Present: Big Brothers Big Sisters
2018 - Present: Unidos ERG
Timeline
Sr Manager, Multicultural Merchandising and Growth
Comcast
07.2024 - Current
Senior Multicultural Editorial
Comcast
05.2020 - 07.2024
Manager Multicultural Product
Comcast
10.2016 - 05.2020
Spanish Language Specialist
Comcast
01.2015 - 10.2016
Executive Quality Director
TransPerfect Translations
03.2007 - 03.2013
Business Management Certificate -
Baruch College of The City University of New York
01.2000 - 06.2001
Bachelor of Arts - Language Translation
Pontificia Universidad Católica De Chile
03.1994 - 12.1997