Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Marcelina Hardy

SEO Specialist
Chesapeake,VA
Marcelina Hardy

Summary

SEO Specialist with 10+ years of experience in coordinating and implementing search engine marketing campaigns. Exceptional attention to detail and a goal-oriented mindset. Proven results in increasing keyword rankings, organic traffic and online revenue.

Overview

18
years of professional experience
2
years of post-secondary education

Work History

KNOW Agency

SEO Specialist
02.2020 - Current

Job overview

Achievements

  • Increased total ranked keywords from 136 to 1,087 within a year. This includes 37 keywords in top 3 and 125 on first page of Google search results.
  • Recovered ecommerce website organic traffic in under 6 months after devastating migration performed by previous agency.
  • Increased YOY organic traffic by 104.40%, new users by105.01% and decreased bounce rate 60.49%.

Notable Responsibilities

  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
  • Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.

Caputo Design

SEO Account Manager
08.2016 - 02.2020

Job overview

Achievements

  • Successfully managed 50 SEO accounts for painting company franchise.
  • Consistently increased lead generation, website traffic and keyword rankings MOM and YOY.

Notable Responsibilities

  • Facilitated client satisfaction and renewed customer relations to drive growth.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Analyzed and audited clients' websites to address performance issues.
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
  • Developed strategies to optimize website content for search engine visibility.

Contracted

Digital Marketer
09.2006 - 08.2016

Job overview

Achievements

  • Successfully delivered comprehensive digital marketing services encompassing content creation, SEO optimization, and social media management, resulting in the conversion of numerous clients to full-time partnerships.
  • Successfully retained long-term clients by consistently surpassing their digital marketing objectives.

Notable Responsibilities

  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Measured and reported on performance of all digital marketing campaigns, and assessed against ROI and KPIs.

Education

Old Dominion University
Norfolk, VA

Master of Science from Education
09.2002 - 12.2004

Skills

Keyword Research

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Timeline

SEO Specialist

KNOW Agency
02.2020 - Current

SEO Account Manager

Caputo Design
08.2016 - 02.2020

Digital Marketer

Contracted
09.2006 - 08.2016

Old Dominion University

Master of Science from Education
09.2002 - 12.2004
Marcelina HardySEO Specialist