Marcelina Hardy

Achievements

• Increased total ranked keywords from 136 to 1,087 within a year. This includes 37 keywords in top 3 and 125 on first page of Google search results.
• Recovered ecommerce website organic traffic in under 6 months after devastating migration performed by previous agency.
• Increased YOY organic traffic by 104.40%, new users by105.01% and decreased bounce rate 60.49%.

Notable Responsibilities

• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
• Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.

Achievements

• Successfully managed 50 SEO accounts for painting company franchise.
• Consistently increased lead generation, website traffic and keyword rankings MOM and YOY.

Notable Responsibilities

• Facilitated client satisfaction and renewed customer relations to drive growth.
• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Analyzed and audited clients' websites to address performance issues.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
• Developed strategies to optimize website content for search engine visibility.

Achievements

• Successfully delivered comprehensive digital marketing services encompassing content creation, SEO optimization, and social media management, resulting in the conversion of numerous clients to full-time partnerships.
• Successfully retained long-term clients by consistently surpassing their digital marketing objectives.

Notable Responsibilities

• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Measured and reported on performance of all digital marketing campaigns, and assessed against ROI and KPIs.