Marcelina Retsinas
Doha,Qatar
Summary
Accomplished Visual Merchandising Manager skilled at increasing customer numbers and store revenues with attractive product displays. Adaptable to changing trends and competent in establishing clear directives with well-organized plans. Leads branding initiatives to create store looks and successfully promote extensive product lines. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
19
19
years of professional experience
Work History
Visual Merchandising Coordinator
GUCCI, KERING GROUP
01.2021 - 09.2023
- Executed flagship store openings reviewing layout improvements before completed construction with merchandising and retail counterparts to assure our business strategy is aligned across the store network.
- Developed and executed floor plans for merchandise layouts, optimizing traffic flow and product visibility.
- Collaborated with store management to ensure visual consistency and adherence to brand standards.
- Boosted sales through effective product presentation and strategic placement within the store.
- Enhanced store visuals by designing and implementing innovative merchandising displays.
- Maximized customer engagement by creating visually appealing window displays that showcased seasonal trends.
- Increased overall store performance by conducting regular audits of visual merchandising practices and providing feedback for improvements.
- Trained new employees on visual merchandising principles, contributing to a cohesive team environment focused on driving sales results.
- Utilized analytical skills to assess item performance data, adjusting display strategies as needed to maximize sales potential.
- Monitored store traffic and customer engagement to determine display effectiveness.
HEAD OF VISUAL MERCHANDISING
DARWISH HOLDING, FIFTY-ONE EAST & MONO-BRANDS, RALPH & RUSSO, GIAMBATTISTA VALLI, CHANEL, ROLEX, BUCHERON
01.2017 - 01.2020
- Initiated planning for multi-million-riyal roll-out opening of RALPH & RUSSO, GIAMBATTISTA VALLI, WEILL PARIS, DECODE, PAULE KA, FIFTY-ONE EAST shoe & bag concept
- Coordinated with marketing teams to align promotional campaigns with in-store visual messaging for optimal impact on customer engagement and sales.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Managed and mentored all visual merchandising teams; monitored budgets/expenses while partnering with finance approving all visual merchandising tools, display props and furniture items with fashion department/production team.
- Provided ongoing support to retail partners through frequent visits, sharing best practices, and addressing any concerns regarding visual presentation requirements.
- Facilitated the successful expansion of the brand into new markets by ensuring that local store designs aligned with global visual merchandising standards.
- Cultivated strong relationships with vendors and suppliers to procure high-quality materials for store displays within budget constraints.
- Mentored junior team members in developing their skills as visual merchandisers while fostering a positive work environment conducive to growth and innovation.
- Implemented sustainable practices in store design and materials sourcing, reducing the company''s environmental footprint while maintaining a visually appealing retail space.
REGIONAL VISUAL MERCHANDISING MANAGER
SALAM STORES & STUDIOS, MONO-BRANDS, ZEGNA, FENDI, GIVENCHY, CANALI, BRUNELLO CUCINELLI, KENZO, AND MOSCHINO
01.2015 - 01.2017
- Creative director for window launches leading Visual Merchandisers in UAE, OMAN, DOHA, JORDAN
- Implement premium display standards, fixture re-placement, floor setup, window display, fixture design, P.O.S., and merchandising presentation concepts for 1,300 retail brands.
- Evaluated the success of visual merchandising efforts by conducting regular store visits and providing constructive feedback to staff members.
- Managed budgets effectively, allocating resources strategically to maximize return on investment in display materials and labor costs.
- Boosted employee engagement by providing ongoing training opportunities related to visual merchandising best practices.
- Innovated and simplified planograms and merchandising strategies to improve processes and results.
SENIOR VISUAL MERCHANDISER
ETOILE GROUP RALPH LAUREN
01.2013 - 01.2015
- Execute brand-merchandising plans for all stores across the MENA region while maintaining a unique appeal according to the niche preferences and commercial sale figures.
- Proved successful working within tight deadlines and a fast-paced environment.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Lead VM team during window installations and in-store product presentation with strategic planning to achieve seasonal launches effectively.
- Audit stores to verify merchandising plans are being followed and issue notice to store managers failing to apply plans.
- Communicate merchandising activities, VP visits and special event plans.
- Budget in-store and window props for approvals from the finance department.
- Skilled at working independently and collaboratively in a team environment.
REGIONAL VISUAL MERCHANDISER
BESIDE/URANIO OVERSEAS (PINKO, DIESEL, FRED PERRY, CUSTO BARCELONA, BIMBA &LOLA)
01.2011 - 01.2013
- Manage a multitude of brands on VM direction in all Middle East Regions
- Executing all VM standards for store openings and visits for new collection launches
- Organize and archive all photo images for company’s internal drive
- Merchandise planning with key departments on sell through and ways to drive business.
VISUAL MERCHANDISING ASSISTANT MANAGER
LOUIS VUITTON
01.2008 - 01.2011
- Facilitate visual concept standards and window installations for 5TH AVE Maison
- Stylist for all press fashion previews and off site and in-store events
- Assist with the recruitment and training of interns for current and future visual needs
- Merchandise focus stores to create new and exciting strategies that will increase sales volume and defend against competitors
- Organize and write visual merchandising communications for flawless store execution.
VISUAL MERCHANDISER MANAGER
BURBERRY
01.2006 - 01.2008
- Elevate branch stores to visual standards throughout east coast region
- Communicate and plan with all departments regarding changes throughout the shop
- Create directives nationwide for USA flagships and branch stores
- Resource vendors for all visual and store needs with coordinating freelance help
- Partner with public relations department with product placement for fashion shoots and music videos and in store events.
LEAD VISUAL MERCHANDISER
LOUIS VUITTON
01.2005 - 01.2006
- Merchandise preparation and display for ready to wear, leather goods, shoes and fine jewelry
- Execute Louis Vuitton standards on all floors from corporate and managerial direction
- Re-merchandise leather goods floor on a bi- weekly basis with regional
- Set up for special events and launches such as “07” spring collection press preview, unveiling of Olafur Eliasson sculpture and of 5th Ave Maison.
VISUAL CONCEPT DESIGNER/ STYLIST
SAKS FIFTH AVE
01.2005
- Oversaw styling looks in woman’s ready to wear department
- Create themes and concepts for specific vendors weekly in elevator focal points and atriums
- Collaborate with vendors on presentation of brand image
- Lead department on store walk through with visual director and manager
Education
Coursework in Fashion Merchandising -
Design and Technology
Chicago, IL01.2001
Skills
- Microsoft Office (Word, PowerPoint, Excel)
- Color Theory
- Design Research
- Creative problem solving
- Branding and identity
- Luxury Apparel
- Visualization Techniques
- Personal Shopping
- Merchandising Abilities
- Interior Decorating
- Brand Awareness
- Client Consultation
- Social Media Promotion
- Wardrobe Styling
- Fabric Knowledge
Timeline
Visual Merchandising Coordinator
GUCCI, KERING GROUP
01.2021 - 09.2023
HEAD OF VISUAL MERCHANDISING
DARWISH HOLDING, FIFTY-ONE EAST & MONO-BRANDS, RALPH & RUSSO, GIAMBATTISTA VALLI, CHANEL, ROLEX, BUCHERON
01.2017 - 01.2020
REGIONAL VISUAL MERCHANDISING MANAGER
SALAM STORES & STUDIOS, MONO-BRANDS, ZEGNA, FENDI, GIVENCHY, CANALI, BRUNELLO CUCINELLI, KENZO, AND MOSCHINO
01.2015 - 01.2017
SENIOR VISUAL MERCHANDISER
ETOILE GROUP RALPH LAUREN
01.2013 - 01.2015
REGIONAL VISUAL MERCHANDISER
BESIDE/URANIO OVERSEAS (PINKO, DIESEL, FRED PERRY, CUSTO BARCELONA, BIMBA &LOLA)
01.2011 - 01.2013
VISUAL MERCHANDISING ASSISTANT MANAGER
LOUIS VUITTON
01.2008 - 01.2011
VISUAL MERCHANDISER MANAGER
BURBERRY
01.2006 - 01.2008
LEAD VISUAL MERCHANDISER
LOUIS VUITTON
01.2005 - 01.2006
VISUAL CONCEPT DESIGNER/ STYLIST
SAKS FIFTH AVE
01.2005
Coursework in Fashion Merchandising -
Design and Technology
Similar Profiles
Roopa KurianRoopa Kurian
H.R. Executive at Kering (Gucci, Bottega Veneta, YSL, Balenciaga, Boucheron, Alexander McQueen, Kering Corporate, Kering LGI, Kering Eyewear)H.R. Executive at Kering (Gucci, Bottega Veneta, YSL, Balenciaga, Boucheron, Alexander McQueen, Kering Corporate, Kering LGI, Kering Eyewear)
Muhammad Hamza Bin JasimMuhammad Hamza Bin Jasim
Finance Intern at Balenciaga - Kering GroupFinance Intern at Balenciaga - Kering Group
Andy Ou-YangAndy Ou-Yang
Stock Manager at Bottega Veneta (Kering Group)Stock Manager at Bottega Veneta (Kering Group)