MARCELLA D. COOPER
Sacramento,CA
Summary
Dynamic C-suite executive with 25+ years of success leading complex organizations across healthcare, sales, and mission-driven enterprises. Proven ability to translate strategy into execution, scale operations, build high-performing executive teams, and drive sustainable growth. Deep expertise in customer experience, revenue generation, CRM transformation, and organizational design. Trusted leader known for analytical rigor, operational excellence, and people-centered leadership.
Overview
25
25
years of professional experience
Work History
Chief Operating Officer
Girl Scouts Heart of Central California
Sacramento, CA
02.2015 - 08.2025
- Senior executive responsible for enterprise-wide strategy, operations, and mission delivery for a $12M nonprofit serving 18,000+ girls and adult members.
- Led development and execution of council-wide strategic initiatives driving membership growth, program innovation, and volunteer engagement.
- Provided executive oversight for all mission delivery functions, including the Girl Scout Leadership Experience, volunteer management, recruitment, customer care, and program delivery.
- Built and led a cohesive, high-performing senior management team, fostering a culture of accountability, collaboration, and innovation.
- Directed a large-scale Salesforce CRM migration, transforming customer engagement, data integrity, and operational efficiency.
- Spearheaded launch of STEM Centers and Makerspaces, including a mobile STEM unit expanding access to rural and underserved communities.
- Created and implemented a scalable business unit that expanded organizational reach while relieving budget pressure and improving long-term sustainability.
- Oversaw multimillion-dollar operating budgets and stewardship of the organization’s largest revenue streams.
Consultant, Business Development
Intralign
Scottsdale, AZ
01.2014 - 02.2015
- Advised hospitals and integrated delivery networks on transitioning from volume-based to value-based care models in orthopedic services.
- Supported contracting strategy and operational alignment for major healthcare systems, including Dignity Health.
Senior Regional Manager
Stryker Sustainability Solutions
01.2001 - 01.2013
- Progressively promoted through multiple leadership roles culminating in senior regional leadership.
- Directed a $25M multi-state territory, managing 26 professionals across seven states and British Columbia, serving 763 healthcare accounts.
- Built and maintained executive-level relationships with major systems including Kaiser Permanente, Dignity Health, and Sutter Health.
- Achieved consistent top-five national sales rankings with average 20% year-over-year growth.
- Delivered organic growth in mature accounts: Kaiser (+41%), Dignity Health (+34%), Sutter Health (+25%).
- Repeatedly recognized with Chairman’s Club, Top Producer, and Million Dollar Producer honors.
- Known for talent development, coaching future leaders, and driving disciplined execution across complex territories.
Education
Bachelor of Science - Applied Economics
University of San Francisco
Skills
- Executive Leadership & Governance
- Enterprise Strategy & Operations
- Revenue Growth & Market Expansion
- Salesforce CRM Transformation
- Healthcare Systems & Value-Based Care
- Nonprofit & Mission-Driven Leadership
- STEM Program & Innovation Launches
- Customer Experience & Retention
- Team Development & Culture Building
- Budget & Financial Stewardship
Honors And Recognition
- Women Who Mean Business, Sacramento Business Journal, 2024
- Air Force Achievement Medal
- United Nations Medal
- Distinguished Service and Dedication to Duty Award
- Air Force Outstanding Unit Award
- Honor Graduate, USAF Basic & Technical Training
- Support of Operation Desert Shield/Storm
Education And Executive Development
- Bachelor of Science, Applied Economics, University of San Francisco
- Gallup-Certified Strengths Coach, 2022
- Gallup Management Seminar, Miller Heiman Strategic Selling, Dale Carnegie High Impact Presentations, Total Quality Management (USAF)
Core Executive Capabilities
- Executive Leadership & Governance
- Enterprise Strategy & Operations
- Revenue Growth & Market Expansion
- Salesforce CRM Transformation
- Healthcare Systems & Value-Based Care
- Nonprofit & Mission-Driven Leadership
- STEM Program & Innovation Launches
- Customer Experience & Retention
- Team Development & Culture Building
- Budget & Financial Stewardship
Timeline
Chief Operating Officer
Girl Scouts Heart of Central California
02.2015 - 08.2025
Consultant, Business Development
Intralign
01.2014 - 02.2015
Senior Regional Manager
Stryker Sustainability Solutions
01.2001 - 01.2013
Bachelor of Science - Applied Economics
University of San Francisco