Marcella Ellis
Vacaville,California
Summary
Successful outside sales representative offering 20+ years of experience delivering quality results and exceeding sales goals. Expertise in market plan execution and business development. Excellent communication, networking and negotiation skills. Committed to achieving strategic sales goals and building loyalty and trust, both externally and internally. Results-oriented and engages with customers to help establish rapport. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service while simultaneously exceeding sales goals.
Overview
27
27
years of professional experience
Work History
Personal Shopper
Instacart
04.2021 - Current
- Maintain high satisfaction ratings by completing orders quickly and making good selections for customers.
- Review customer orders closely to locate desired items and checked app regularly to identify changes.
- Familiarize with store layouts and planograms to fulfill orders using shortest, most efficient route.
- Place completed orders in labeled, temperature-appropriate storage pending customer's items.
- Serve customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Track substitutions and informed customers of changes.
- Loaded and unloaded orders at customer's homes or locations.
Food Deliverer
DoorDash
10.2020 - Current
- Maintain high customer ratings for delivery pick-ups and deliveries to various customers.
- Self-motivated, with a strong sense of personal responsibility.
- Deliver packages, food items and groceries to customer doorsteps and business offices.
- Complete rush deliveries on tight timetables to satisfy customer needs.
- Verify accuracy of all deliveries when picking up and delivering multiple orders for multiple customers.
- Maintain an upbeat, positive attitude while inside store establishments and while delivering to the customers.
- Read maps, followed oral, and written instructions and use GPS technology to make accurate pick-ups and deliveries.
Healthcare Worker
NuWest Group
01.2022 - 09.2022
- Worked as an administrative assistant to meet any requirements needed by Health Professionals to assist in the needs of patients.
Executive Flooring Sales Specialist
Empire Today
10.2018 - 04.2021
- Assisted customers with selecting appropriate floor types and styles within the comfort of their homes.
- Accurately measured customers floor plans for desired rooms that required new flooring.
- Maintained in-depth understanding of all available brands and types of flooring available to customers.
- Demonstrated features of different floor options and overcame objections with knowledgeable responses.
- Discussed pricing, additional charges and payment plans during sales process.
- Followed up with customers to assess satisfaction, answer questions and resolve concerns.
- Drove team revenue totals by bringing in top sales numbers.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Listened to customer needs and desires to identify and recommend optimal products.
Retail Advertising Sale Executive
Times Herald
04.2016 - 09.2018
- Evaluated customer complaints and determined resolutions to optimize customer relationships and generate sales.
- Developed comprehensive advertising plans for print, digital, mobile and niche media to accomplish business needs and goals.
- Established and managed new customer relationships through regular conference calls, face-to-face meetings and electronic correspondence.
- Analyzed market trends and sales history to forecast future business and discover new market areas to explore.
Retail Advertising Sales Consultant Executive
Sacramento Bee
11.2011 - 04.2016
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
- Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Utilized internal lead referral tools to solicit new business opportunities and contacts.
Retail Advertising Sale Executive
Times Herald
05.2004 - 11.2011
- Evaluated customer complaints and determined resolutions to optimize customer relationships and generate sales.
- Developed comprehensive advertising plans for print, digital, mobile and niche media to accomplish business needs and goals.
- Established and managed new customer relationships through regular conference calls, face-to-face meetings and electronic correspondence.
- Analyzed market trends and sales history to forecast future business and discover new market areas to explore.
- Managed several sales territories and analyzed customer preferences to determine sales potential and to increase profits,
Associate Buyer
Macy's
04.1999 - 08.2002
- Maintained timely product deliveries to stores by effectively communicating with vendors, merchants and distribution center.
- Negotiated pricing for area rugs from vendors to secure best value.
- Prepared in-depth reports regarding orders, sales and costs and distributed weekly to appropriate to Buyer and management staff.
- Branched out and traveled to the West Coast tw times a month to assist the area rugs departments with new shipments and assist in a layout that would best for increasing customers sales.
- Took tours of supplier facilities to establish lasting relationships and see products in person.
- Analyzed sales and inventory data to determine purchasing needs and reorder points.
- Established relationships with vendors to secure competitive pricing and discounts.
- Negotiated contracts with vendors for cost-effective purchasing terms.
- Managed and maintained purchase orders and invoices.
- Interacted with vendors, store managers and other stakeholders to maintain on-time deliveries.
- Evaluated product quality and vendor performance to maintain quality standards.
- Placed orders for merchandise consistent with quality, quantity and other specification requirements.
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
- Prepared and analyzed reports to track inventory and purchasing trends.
- Reviewed each store location's buying trends to ascertain correct assortment of area rugs for maximum sales and profits.
Retail Planning Analyst
Macy's
04.1997 - 04.1999
- Met weekly with the Buyers for the allocations of merchandise for the children's, juniors and mens clothing lines and to the Macy stores locations on the West Coast. Junior Buyer to discuss weekly store allocations.
- Responsible for weekly, monthly, quarterly and annual sales reports and analysis to assist Buyers on merchandise on what vendors line to increase or decrease.
Education
Bachelor of Arts - Political Science
University of Washington
Seattle, WAAssociate of Arts - Theatre Arts & Dance
University of Washington
Seattle, WACertification - Paralegal Studies
Lawton Business School
Oakland, CACertification - Nutrition
Nutritionanalysis Center
Venice, CASkills
- Verifying Order Accuracy
- Heavy Lifting
- Prioritizing Orders
- Google Marketing Platform
- Advertising Scheduling
- Market Identification
- Sales Forecasting
- Verbal and Written Communication
- Interpersonal and Written Communication
- Vendor Relationships
- Stock Replenishment
- Cost Analysis
- Product Inventory Counts
- Closing Techniques
- Client Needs Assessment
- Consultative Sales Approach
- Strategic Account Development
- Sales Closing
Additional Information
Natomas Chamber of Commerce, Sacramento, CA: Board Member - 2012-2014
Natomas Chamber of Commerce, Sacramento, CA: Board Member - Position Secretary - 2014 - 2016
Timeline
Healthcare Worker
NuWest Group
01.2022 - 09.2022
Personal Shopper
Instacart
04.2021 - Current
Food Deliverer
DoorDash
10.2020 - Current
Executive Flooring Sales Specialist
Empire Today
10.2018 - 04.2021
Retail Advertising Sale Executive
Times Herald
04.2016 - 09.2018
Retail Advertising Sales Consultant Executive
Sacramento Bee
11.2011 - 04.2016
Retail Advertising Sale Executive
Times Herald
05.2004 - 11.2011
Associate Buyer
Macy's
04.1999 - 08.2002
Retail Planning Analyst
Macy's
04.1997 - 04.1999
Bachelor of Arts - Political Science
University of Washington
Associate of Arts - Theatre Arts & Dance
University of Washington
Certification - Paralegal Studies
Lawton Business School
Certification - Nutrition
Nutritionanalysis Center
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