Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Marcella Escudero

DIGITAL MARKETING & SOCIAL MEDIA EXPERT
Boca Raton

Summary

Results-driven digital marketing and social media expert with expertise in content strategy, brand positioning, and community engagement. Proven success in growing social media presence, driving e-commerce and CPG revenue, and launching brand initiatives. Adept at leading cross-functional teams, managing influencer collaborations, and developing data-driven campaigns that boost brand visibility and engagement. Experienced in both B2B and B2C marketing, leveraging digital strategies to drive growth across diverse industries.

Overview

7
7
years of professional experience
2
2
Certifications

Work History

Founder & Content Creator

@BocaRatonBest
01.2024 - Current
  • Established a leading local guide for dining, nightlife, and events in South Florida, growing Instagram from 1,500 to 17,000+ followers, and TikTok from zero to 7,726 followers.
  • Produced viral videos on Instagram and TikTok, amassing over 657,000+ likes on TikTok and significantly increasing brand reach.
  • Built partnerships with local businesses, executing successful marketing collaborations.

Digital Marketing Manager

CC Wellness LLC
01.2022 - Current
  • Managed social media for four brands, including #LubeLife and System JO, achieving an 80.62% growth in Instagram followers, and a 4,355.8% growth on TikTok.
  • Created engaging content across Instagram, YouTube, TikTok, and LinkedIn to enhance brand presence.
  • Formulated and executed social media strategies aligned with marketing calendars and product launches.
  • Built successful ambassador and affiliate programs, engaging industry professionals, and influencers.
  • Oversaw third-party agencies to accomplish projects that required outsourcing.
  • Played a pivotal role in launching the 'say la V.' brand with a comprehensive digital marketing strategy.
  • Promoted from Social Media Manager.
  • Remote

Marketing & Brand Director

Beauty Angels Academy & Store Intl.
10.2020 - 12.2021
  • Managed multiple departments, overseeing marketing, brand, and product development.
  • Implemented new procedures, including a USA Ambassador program.
  • Created the first subscription box in the permanent makeup industry.
  • Increased e-commerce and academy sales by over 130%.
  • Led multiple teams through 360 marketing campaigns.
  • Designed eye-catching packaging that effectively communicated product features and benefits while aligning with brand identity guidelines.

Social Media Coordinator & Event Assistant

The Delray Beach Open (ATP 250)
10.2018 - 03.2020
  • Managed social media and created content for multiple platforms, boosting event engagement.
  • Oversaw a 300+ volunteer team and coordinated logistics for the international tennis tournament.
  • Designed digital and print assets using Adobe Creative Cloud and managed all email marketing.

Education

Bachelor of Arts - Advertising and Public Relations

Lynn University
Boca Raton, FL

M.B.A - Marketing

Lynn University
Boca Raton, FL

Skills

  • Social Media Strategy
  • Content Creation
  • Influencer & Affiliate Marketing
  • Brand Development
  • Paid Media
  • SEO
  • Digital Analytics
  • E-Commerce Marketing
  • Community Engagement
  • Bilingual (Portuguese and English)

Certification

2020 - Google Analytics Certified

Timeline

Founder & Content Creator

@BocaRatonBest
01.2024 - Current

Digital Marketing Manager

CC Wellness LLC
01.2022 - Current

Marketing & Brand Director

Beauty Angels Academy & Store Intl.
10.2020 - 12.2021

Social Media Coordinator & Event Assistant

The Delray Beach Open (ATP 250)
10.2018 - 03.2020

Bachelor of Arts - Advertising and Public Relations

Lynn University

M.B.A - Marketing

Lynn University

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Marcella EscuderoDIGITAL MARKETING & SOCIAL MEDIA EXPERT
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