Marcella Schlitt
Gilbert,AZ
Summary
Ambitious and highly driven leader successful at implementing strategic approaches and brand strategies to drive profitability and sales. Recognized for performance excellence in strategic growth and leadership. Successful at motivating, training, and developing team members to drive profitability in a highly competitive environment. With 16 years of experience creating strategic alliances to support key business initiatives.
Overview
16
16
years of professional experience
Work History
Global Head of Beauty
Pattern INC
09.2023 - Current
- Build global beauty division
- Strategic leader driving business development that includes brand recruitment, events, promotions, PR, and marketing campaigns
- Responsible for holistic growth of the category
- Define vision for product presentation, communication, and consumer experience.
- Represent the company by building brand awareness through public speaking engagements.
Head of Account Management
SAS Core
07.2021 - 09.2023
- Lead and develop a team of 10 Managers and 50 Account Managers.
- Develop, implement, and iterate on business strategies to deliver growth and positive experience for sellers.
- Visionary, and builder of unique account management programs for the niche categories.
- Strategy spokesperson and advocate who collaborates with marketing, site, visual merchandising, and buyers to deliver compelling concepts and stories to engage the customer.
- Provided leadership and coaching for staff by analyzing performance and adapting to customer recommendations.
- Build and cultivate strong relationships with sellers in your team's portfolio along with internal stakeholders; be a trusted advisor and a business advocate.
- Promoted 3 L5s to L6 leaders
Retail Director- Beauty & Accessories
Nordstrom
05.2020 - 07.2021
- Establish all Spa, Beauty Services and Store compliance offered in the company portfolio
- Oversaw the cross-channel beauty division retail brand strategies
- Decision maker and approver on Spa and Service P&L, and monthly sales expectations
- Formulate the development and publication of the divisional priorities to all internal stakeholders
- Proactively taking a participating role in crafting the message based on customer data analytics and trends.
National Beauty Director
Nordstrom
07.2019 - 05.2020
- Launched Virtual Events at Nordstrom
- Influenced leadership to invest in a live stream platform to create a new customer connection point in the digital space
- Orchestrated strategy and execution of all National Beauty Events, Including the operation of all marketing programs
- Chaired the strategy, execution, and ROI of the Beauty Stylist program
- Establishing a program to deliver 20% net sales profit
- Head designer of all in-store and digital training and education programs in the Beauty Division
- Face of Nordstrom Beauty- partnering with PR for TV interviews, panel discussions, magazine quotes
- Content creator for social media
- Produced storyboards, hosted IGTV videos
- Visionary of monthly trends and composer of bringing them to life in the physical and digital store
- Seeker of new and relevant brands and trends in the industry.
National Beauty Buyer
Nordstrom
05.2016 - 07.2019
- Composer of the content strategy, product selection and use of customer trend information to support merchandise strategies
- Meet and exceed department sales volume, gross margin, and gross-margin-return-on investment targets
- Drove double digit increases year over year on a $300M business
- Owner of deep multi-channel expertise, including presentation knowledge, customer behavior and competition for both stores and digital channels
- Created a profitable business contributing to company EBIT results, by negotiating exclusive offerings, terms, pricing, vendor-funded-markdowns, return-to-vendor agreements, drop-ship programs, co-op, etc
- Oversaw direct inventory management in season, ensuring effective analysis and decision-making regarding markdowns, claims, re-orders, etc
- Teach, coach, and motivate assistant buyers to drive in season performance management and become exceptional pickers of product, editors of assortments and business managers
- Promoted 3 assistants to larger assignments
- Identify white space opportunities in the business and take action to discover new vendor opportunities.
Assistant Buyer- Digital and Events
Nordstrom
07.2013 - 05.2016
- Develop an understanding of the needs, wants and expectations of the customer
- Build an understanding of the market and competitors in their category
- Establish a clear understanding of the seasonal department merchandise strategy
- Partnered with Vendors on Event, training, and education strategy
- Created Store facing training materials, focused on product knowledge
- Cross-functional work with execution teams on marketing and digital experience
- Liaison to online and stores to include effective communication of the selling agenda
- Contribute to inventory management in season; including driving markdowns and exit strategy.
Store Manager
Nordstrom
01.2011 - 07.2013
- Leader and owner of improving the customer experience in store
- Customer Service Store winner in 2012
- Meet or exceed sales, expense, and productivity targets
- Drive change and adapt to new tools and technology to optimize the business
- Influence and developed salespeople, assistants, and department managers to become promotable
- Promoted 30 employees to larger assignments
- Resolved customer problems by investigating issues, answering questions, and building rapport
- Oversaw inventory management through cycle counts, audits, and shrinkage control
- Strengthened workflow productivity by hiring, managing, and developing top talent.
Divisional Regional Manager
Nordstrom
02.2010 - 01.2011
- Drive results through education and execution of all key initiatives that support divisional strategy
- Influence department and store leaders to execute strategic playbook
- Amplified volume driving initiatives, training, education, events, and staffing
- Initiate the prioritization of learning and executing all service standards
- Proactively identifies opportunities within region to optimize performance, vendor relationships, brand, and events
- Mentored and trained staff to define and exceed field sales objectives
- Supported partners and distributors across diverse geographic sales regions
- Developed and managed regional sales program and market operations
- Penetrated new markets by investigating competitor products, services, and trends
- Managed staff to optimize brand expansion initiative productivity.
Department Manager
Nordstrom
07.2008 - 02.2010
- Critical store leader for coaching, developing and motivating team to deliver outstanding service
- Promoted 40 employees
- Created solid business plan to enable team to work together to meet department, store, and individual goals
- Partner with merchant team to ensure the right merchandise is in store to support customer needs
- Formulated department to meet sales and profit objectives by minimizing waste and pursuing revenue generation opportunities
- Cultivated culture of empowerment to help employees better meet customer needs with minimal oversight
- Supported shrinkage and safety awareness, reviewed sales, and inventory data, identified trends and prepared reports for management
- Delegated work to staff, setting priorities and goals
- Collaborated with staff to maximize customer satisfaction, streamline procedures, and improve bottom-line profitability.
Education
Licensed Esthetician and Massage Therapist -
Detroit, MICertified Barre and Aerial Yoga Instructor -
Snoqualmie, WAAssociate of Arts - Fashion Merchandising
Fashion Institute of Technology
New York, NY06.2001
Skills
- Growth mindset
- Leading through ambiguity
- Critical and strategic thinker
- Cross-functional team management
- Training and education programming
- Purchasing and planning
- Strategy spokesperson and advocate who collaborates with marketing, site, visual merchandising, and buyers to deliver compelling concepts and stories to engage the customer
- Influencer to brands and marketing teams on media buys, content development, social media, and digital vision to drive the business
- Spearhead divisional operational, retail & marketing priorities with Brand Partners, acting as the two-way conduit for information and strategies
Accomplishments
- 2009 Anniversary Cup winner
- 2010 Regional Team of the year for exceed top line sales
- 2012 Customer Service winner
- 2014 and 2015 2nd place Buying Team of the year
- 2016 and 2017 Buying Team of the year
- 2020 Leadership Team of the year
Timeline
Global Head of Beauty
Pattern INC
09.2023 - Current
Head of Account Management
SAS Core
07.2021 - 09.2023
Retail Director- Beauty & Accessories
Nordstrom
05.2020 - 07.2021
National Beauty Director
Nordstrom
07.2019 - 05.2020
National Beauty Buyer
Nordstrom
05.2016 - 07.2019
Assistant Buyer- Digital and Events
Nordstrom
07.2013 - 05.2016
Store Manager
Nordstrom
01.2011 - 07.2013
Divisional Regional Manager
Nordstrom
02.2010 - 01.2011
Department Manager
Nordstrom
07.2008 - 02.2010
Licensed Esthetician and Massage Therapist -
Certified Barre and Aerial Yoga Instructor -
Associate of Arts - Fashion Merchandising
Fashion Institute of Technology
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