Marcello Felicioni
Hanover
Summary
Currently employed as a Senior Business Development Representative with hands-on experience driving growth at Ardoq. In my role, I focused heavily on outbound prospecting—cold calling as a key part of my strategy, and I take pride in consistently sourcing high-quality deals. Visiting potential customers and attending industry conferences, which helped me build stronger relationships and stay closely connected to market trends. I thrive on connecting with people, understanding their needs, and finding the right solutions to help them succeed. My approach is proactive, results-driven, and always centered around adding value. Highly communicative and motivated individual with more than 1.5 years in sales, 4 years in customer service, 3 years working as Foreman/Supervisor. Proficient in Excel, PowerPoint, Salesforce, LinkedIn Sales Navigator.
Overview
6
6
years of professional experience
Work History
Senior Business Development Representative
Ardoq
01.2025 - Current
- 25 Q1 118% quota attainment AVG 77%
Business Development Representative
Ardoq
02.2024 - 12.2024
- 24 Q3 highest performing BDR - 24 Q4 100% Quota
- Sourced 1M + dollars worth of new business - outbound
- In charge of creating pipeline for territory, qualifying prospects, updating CRM
- Work with EY and Slalom partners for account planning/new business opportunities
- Customer on sites in California
- Cold Calling
Strategic Business Analyst
Future Electronics
08.2022 - 01.2024
- In charge of 11 branches at FE in analyzing shipments to credit to correct branches, negotiating parts to split with sales employees, settle disputes between sales branches.
- Create, analyze and maintain excel files for the Vice Presidents of the company in NA, Asia and Eur.
- Present and informing sales employees on better practices to excel in capturing business.
- High pressure situations when transacting millions of dollars within branches.
- Touched all aspects of the business, from sales employees to sales managers/directors to Vice Presidents.
Business Development Representative
HT MOULD
10.2021 - 04.2022
- Qualified new prospects
- Relationship building with local vendors and store owners
Manager/Supervisor
JPGroundwork
04.2019 - 12.2021
- Maintained customers landscaping needs while monitoring and directing a team of 3 employees, while visiting clients for estimates and any new project or services wanted.
Education
Bachelor of Commerce - Finance
JOHN MOLSON SCHOOL OF BUSINESS (CONCORDIA UNIVERSITY)
01.2022
Skills
- Superior Work Ethic
- Quick Learner
- Employee Coaching and Motivation
- Contract Development and Management
- Team Player
Websites
Hobbies and Interests
- Motorcycle Riding
- Reading/Podcasts
- Fitness/Competitive Sports
Languages
English
Native or Bilingual
Timeline
Senior Business Development Representative
Ardoq
01.2025 - Current
Business Development Representative
Ardoq
02.2024 - 12.2024
Strategic Business Analyst
Future Electronics
08.2022 - 01.2024
Business Development Representative
HT MOULD
10.2021 - 04.2022
Manager/Supervisor
JPGroundwork
04.2019 - 12.2021
Bachelor of Commerce - Finance
JOHN MOLSON SCHOOL OF BUSINESS (CONCORDIA UNIVERSITY)
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